CRÓNICA DE UN PERSONAJE ICÓNICO

HARRISON ESTYV MELO SOLER

CENTRO INDUSTRIAL DEL DISEÑO Y LA MANUFACTURA – SENA

DESARROLLO PUBLICITARIO (2547455)

INSTRUCTOR: JOSÉ YESID GUTIÉRREZ QUINTERO

BOGOTA D.C

DICIEMBRE DE 2022
 DAVID MACKENZIE OGILVY

"Father of Modern Advertising"

West Horsley, England, June 23, 1911

July 21, 1999 at Château de Touffou, France

Founder of an agency considered the best in the world, He started his agency at the
age of 38, He was a cook, a stove salesman and a farmer.

He dropped out of college and immigrated to the United States from England. He
began his experience in the world of advertising selling stoves door to door.

All its advertising campaigns registered an increase in sales, She wrote a sales
manual for other salespeople. In the United States, he developed his research
model, In World War II he worked for the British secret service, At the end of the war
he bought a farm in Pennsylvania.

He decided to found his company, he believed that doing exceptional campaigns

was the best way to get clients, In this way he got brands like Roll Royce and Shell.
He believed that the main function of advertising was to sell. One of his biggest hits
was: "Only DOVE has 1/4 moisturizer", Thanks to this campaign, the soap was the
best seller in the United States at that time.

Currently his agency is 74 years old since it was founded, It has 20,000 employees
around the world, they have carried out campaigns for Coca Cola, KFC, Burger King
and have won several awards.
 BIBLIOGRAFÍA

Moreno, F. (23 de septiembre de 2021). David Ogilvy l Padre de la publicidad

moderna l La mejor agencia de publicidad. Obtenido de
https://www.youtube.com/:
https://www.youtube.com/watch?v=aDGDnGnK15Y&ab_channel=FrankMor
eno
Wikipedia. (7 de abril de 2022). David Ogilvy. Obtenido de https://es.wikipedia.org/:
https://es.wikipedia.org/wiki/David_Ogilvy