A Market Research

Presented to the
SENIOR HIGH SCHOOL OF
APARRI EAST NATIONAL HIGH SCHOOL
Maura, Aparri, Cagayan

EL’ PLATANO OCTADIC

… a cheesy and milky delight with a fruity surprise…

SUBMITTED BY:
Tugari, Wenggen
Taloza, Kristine Joy
Yunson, Maridel
Jove, Jovela
Briones, Beatrice Dhel
Tactac, Gleinee
Abunagan, Therese Bernadette
Blancaflor, Aprille Sann

SUBMITTED TO:
Mrs. Christen Joyce A. Conde
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May 2023
Marketing Research

TABLE OF CONTENT

I. Introduction…………………………………………… 3-4

II. Research Methodology………………………..……… 5-6

III. Data Collection Form ………………………………... 7

IV. Analysis of Data………………………………………. 8-15

V. Conclusion ……………………………………………. 15

VI. Documentations………………………………………. 16

VII. References ……………………………………………. 16

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Marketing Research

INTRODUCTION

We all know that making a product that suitable on the preferences of the target market

can improved and it benefits the company base on the research of entrepreneurship.org.

Making your own unique product can attract people to try it through (Dave Farber,2019 ). In

choosing a main ingredients it is important that it is benefited for everyone. It is more appealing

to the taste of anyone especially if it's contains a healthy nutrients, (PubMed 2009). The Main

ingredients that we have chosen is Fruit, because it contains a lot of nutrients that we can gain

based on the research of (Dr. Yi Li ,2020). The Company decided to create it as our product. It

also decided to create a food product which is some of the target market prefer it. It also based

in what seasons do we have nowadays as what (eatforhealth.gov.au) says. It conducted a

product that is agreed by everyone not only the ideas of one another.

We all know that developing a new food product is not easy, sometimes it is approved

by the others and also sometimes it dis-agreed. Performing a interviews can improve your

knowledge on what preferences of the target market can be gathered based on the research of

(thecxlead.com 2019) It also helps our understanding in our surroundings and it can leads us

to make a suitable product that can satisfy the target market and consumers This product

characterized by sweet and creamy filling made from smooth and mashed fruit, combined with

cheese and condensed milk. This product was made of ball shape and its exterior is yellow or

a golden brown. May the product will fill your hungry tummy and it has a good benefits to

everyone's body. The product may appeal to individuals who have likely to a sweet and enjoy

snacking on unique flavor combinations of this product. The Age is the main basis to recognize

the target consumers, based on (vlgux.com,2016). But it can be assumed

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Marketing Research

that a younger audience such as children and teenagers may be more agreed or drawn to our

product. In additional, the target consumers may include individuals who are into a health

conscious and seek to a snacks that are nutritious and delicious as the same research of

(mysobol.com 2017). First identify who your target market is and at the same time study how

much their capacity buying power is and how much they can afford. Then branding, think about

what will be imprinted on people's minds and heads, this will give you what is called

differentiation, so you must have what is called a unique identity so that when your brand is

mentioned, you will be immediately remembered. Tagline is also important so that you can

attract your consumers even more, second is marketing which means creating awareness, so

that people know about your product and the best way to create awareness or marketing is

through social media, create also a story behind the product.

• They get what they see but more than what they expect.

• Consumers also want that the seller must be presentable and hygienic to the product.

• Target audience look or the uniqueness of the products.

• They based what's new in that product not just a certain banana.

• Consumers usually based by the benefits that they can get and how they will be healthy

and safe to that product.

• Target audience want to treat well by the seller, how they communicate to each other.

• In addition, consumers also check the price if it is affordable and also the promotions

that we conduct.

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Marketing Research

RESEACH METHODOLOGY

This qualitative study will utilize survey research method for collecting qualifiable data

from predefined group of respondents to gain information and interest to our product. Test

paper will be used with a set of structure questions that the respondent completes over face to

face through filling the test questions. The data collected and stored in an secured envelop,

which are organized and ready for evaluation.

RESEARCH QUESTIONS:

1. How much is your daily allowance?

a. 20-50 c. 71 -100

b. 51-70 d. 101-150

2. How much do you spent your allowance for buying food?

a. 20-50 c. 71 -100

b. 51-70 d. Not buying

3. What are your options/basis when buying your snacks?

a. Taste c. random

b. Texture

4. Do you like banana cheese roll?

a. Yes c. Maybe

b. No d. Undecided

5. Rate how much you like banana 1-5 and 5 being the highest.

a. 1-2 c. 4

b. 3 d. 5
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6. Which fillings do you prefer, cheesy or milky?

a. Cheesy c. Both

b. Milky

7. Do you already know and tried this product?

a. Yes c. I can't remember b. No

8. Do you know often stores offering the same product?

a. None b. Yes c. I can’t remember

9. Please rate the suggested price of the product

a. cheap b. Affordable c. over pricing

10. How much do you tend to spend on the product?

a. 40 c. 30

b. 20 d. undecided

11. How likely are you to purchase this product?

a. likely b. undecided c. very likely

12. Are you willing to buy this product?

a. Yes c. Maybe

b. No d. Undecided

13. Will you recommend this product to a family member or a friend?

a. Yes c. Maybe

b. No d. Undecided

The researchers tend to get the sample to 35 participants through interview from at

Aparri East National High School on May 23 2023.

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DATA COLLECTION FORM

The Instrument

The study will do surveys by providing sets of questionnaires to its respondents. Researchers

conducted a personal survey to gathered information of each participants. The survey can be

assessed at face to face interview.

Materials, Tools and Equipment

This study uses questionnaires provided by our researchers. We used to gathered

information from participants. In addition, communication skills were employed through face-

to-face interviews to collect data. We considered going to various sections to collect data from

different groups of participants.

Determining Sample Plan and Size

This study will be using purpose sampling to determine the participants. There will be

35 respondents at Aparri East National High School. Purposive sampling refers to a group of

sampling techniques in which units are selected because the you need to your sample,

respondents will be required to input their personal information.

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ANALYSIS OF THE DATA

Data collection are automatically stored and organized as the feature of the Word

document app. The following charts were automatically generated by Word document are

accessible using the link.

THE RESULTS OF THE SURVEYS:

THE GATHERED DATA OF 35 RESPONDENTS

Grade Level

12%
22%

18%

15%

18%
15%

Grade 7 Grade 8 Grade 9 Grade 10 Grade 11 Grade 12

EL’ Planato Octadic conducted a survey at Aparri East National High School. EL

Planato Octadic have a total of 35 respondents, 22% (5 person) from Grade 7, 15% (5 person)

from grade 8, 15% (5 person) from Grade 9, 18% (5 person) from grade 10, 18% (5 person)

from grade 11, 12% (3 person) from grade 12 and no respondents from teachers.

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HOW MUCH IS YOUR DAILY ALLOWANCE?

DAILY ALLOWANCE
20-50 51-70 71-100 101-150

9%

33%

55% 3%

EL’ Planato Octadic examines the daily allowances at Aparri East National High School

of the total of 35 respondents, 33% respondents (11 people) have a 20-50 pesos, 3% ( 1 people)

have 51-70 pesos,55% (18 people) have 71-100 pesos, and also a 9% ( 3) have a 101-150.

HOW MUCH DO YOU SPENT YOUR ALLOWANCE FOR BUYING FOOD PRODUCT?

ALLOWANCE FOR BUYING FOOD

20-50 51-70 71-1oo none

6% 3%
9%

82%

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Marketing Research
El' Platano Octadic examines the students at Aparri East National High School to see

how much do they spent their allowance for buying food product. Of the total of 35

respondents, 82%(27 people) have a 20-50 pesos, 9% (3 people) have 51-70 pesos, 6%(2

people) have 71-100 ,and also a 3% (1 person) not buying.

WHAT ARE YOUR BASIS/OPTION WHEN BUYING SNACKS?

BASIS WHEN BUYING FOOD

Taste texture

6%
3%

91%

El' platano octadic examines students at Aparri East National Highschool to determine

what are their options/ basis when buying their snacks. Of the total of 35 respondents, 91%(25

people)taste, 3%(1 people) choose texture, 6%(8 people) chooses random.

DO YOU LIKE BANANA CHEESE ROLL?

yes no
no
0%

yes
100%

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Marketing Research
The students at Aparri East National School are examined to determine if they like

banana cheese roll. Of the total of 35 respondents, 100% ( 35people) answered yes.

RATE HOW MUCH YOU LIKE BANANA?

very likely likely neitherlikely or unlikely unlikely very unlikely

3%
12%

40%

30%

15%

El' Platano Octadic examines the students at Aparri East National High School to see

how much they like banana. Of the total of 35 respondents, 40% (13 people) choose a very

likely, 15% (5 people)choose likely, 30% (10 people)choose neither likely or unlikely),12%(6

people) choose unlikely, and also 3%(1 person) choose very unlikely.

WHICH FILLINGS DO YOU PREFER, CHEESY OR MILKY?

PREFER FILLINGS
cheezy milky both

0%
24%

76%

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Marketing Research
El' Platano Octadic examines the students at Aparri East National High School to see

which fillings do they prefer cheesy or milky of the total 35 respondents, 76% (25 people)

choose cheesy, 24%(8 people) chooses milky.

DO YOU ALREADY KNOW AND TRIED THIS PRODUCT?

EXPERIENCES ON THE PRODUCT

yes no I cant remember

21%

79%

The students at a Aparri East National Highschool are examined to Determine if they

already know and have tried this product. Of the total of 35 respondents, 79% (7 people)

answered no, 21% (27 people) said yes.

DO YOU KNOW OFTEN STORES OFFERING THE SAME PRODUCT?

OFFERING SAME PRODUCT

no
12%

yes
yes
88%
no

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 El’ Platano Octadic
May 2023
Marketing Research
The students at Aparri East National Highschool arr examined determine if they know

other stores offering the same product. Of the total 35 respondents. 88% (33 people) answered

yes, and 21% (4 people) has a answered no.

PLEASE RATE THE SUGGESTED PRICE OF THE PRODUCT

very cheap
18% very cheap
over pricing
43% affordable

affordable over pricing

39%

El' Platano Octadic examines the students at Aparri East National High School to

determine their rate the suggested price of the product, Of the 35 respondents, 18% (6 people)

answered very cheap, 39% (13 people) answered affordable, and 43% (14 people) answered

over pricing.

HOW MUCH DO YOU TEND TO SPEND ON THE PRODUCT?

40 pesos 30 pesos 20 pesos none

10%

24%

66%

This students at Aparri East National Highschool are examined to determine how much
do they spent on the product. Of the total of 35 respondents,10% (6 people) answered 40 pesos,
and 24% ( 7 people) answered 30 pesos and 66% (19 people) answered 20 pesos.

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 El’ Platano Octadic
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Marketing Research

HOW LIKELY ARE YOU TEND TO SPEND ON THE PRODUCT?

9%

46%
40 pesos 30 pesos
45%
20 pesos undecided

El' Platano Octadic examines the students at Aparri East National High School to

determine how likely they are to tend to spend the product. Of the 35 respondents, 46% (15

people) answered very likely, 45%( 15 people) answered likely, and 9%( 3 people) answered

undecided.

ARE YOU WILLING TO BUY THIS PRODUCT?

yes no maybe undecided

no
6%

yes
94%

This students and staff at Aparri East National Highschool are examined to know if

they are willing to buy this product. Of the total of 35 respondents,94% answered "yes."

They are willing to buy the product, and 6% (2 people) answered "no". She doesn't want to

buy the product.

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Marketing Research

WILL YOU RECOMMEND THIS PRODUCT TO YOUR FAMILY MEMBER OR A

FRIEND?

maybe
3%
yes

no

maybe

undecided
yes
97%

The students at Aparri East National Highschool are examined to know if they are

willing to recommend this product to a family member or a friend, of the total of 33

respondents, 97% answered yes, and 3% (1 person) have answered Maybe.

CONCLUSION

The product that we proposed is the currently want of the target market. The researchers

found out that the product is welcomed to the market as a proof of the 100% that contains a

total of 35 respondents were interviewed and it shown at the table. Therefore the product is

said to be appeared and gain opportunity to release on the market.

To sum up the qualifiable information the researchers must focuses on giving the best

quality and service to their customer to gain their trust so that the product will be successful in

the market.

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Marketing Research

DOCUMENTATIONS

REFERENCES
https://www.entrepreneurship.org/articles/2007/01/productservice-features-
and-benefits
https://medium.com/new-markets-insights/the-10-reasons-people-buy-new-
products-
1489aad9b1c9
https://www.researchgate.net/publication/26271795_Consumer_appeal_of_
nutrition_and_health_claims_in_three_existing_product_concepts
https://www.maxapress.com/frures
https://www.eatforhealth.gov.au/food-essentials/five-food-groups/fruit
https://nulab.com/learn/design-and-ux/what-is-product-innovation-and-
why-is-it-important/
https://thecxlead.com/topics/customer-interviews
https://vlgux.com/blog/does-customer-age-matter-for-my-product/
https://mysobol.com/uncategorized/health-conscious-consumers/

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