Professional Documents
Culture Documents
Report on
Submitted to
MD. KAZIMUL HOQUE
Assistant Professor
Email : kazimul@bus.uiu.ac.bd
United International University
Submitted By
Group: Brainstormers
SL Name ID
1 Md. Khalakujjaman Khan 913220342
2 Md. Jahidur Rahman 913220310
3 Arif Hossain 913220312
4 Jamil Mahmud 913220322
5 Toufique Ahmed 913220328
Date: 02-06-2023
Introduction:
Training and development play a vital role in shaping the skills, knowledge, and competencies
of employees within an organization. In today's dynamic business environment, organizations
like Building Technology and Ideas Ltd. (BTI) recognize the importance of investing in their
employees' growth and development to enhance organizational performance. This literature
review aims to explore the concept of training and development, its purpose, and its role in
improving organizational performance.
Concept of Training and Development:
Training and development refer to systematic processes aimed at improving employees' skills,
knowledge, abilities, and attitudes, thereby enhancing their performance in the workplace. It
involves a planned and organized approach to equipping employees with the necessary
competencies to perform their current jobs effectively and prepare them for future roles and
responsibilities.
Purpose of Training and Development:
Enhancing Employee Skills and Competencies: Training and development initiatives
provide employees with opportunities to acquire new skills, knowledge, and competencies that
are essential for their current roles or future career advancement. By addressing skill gaps,
organizations can improve employees' job performance and productivity.
Adapting to Technological Advancements: Rapid technological advancements require
organizations to keep their employees updated with the latest tools, software, and systems.
Training and development programs help employees develop proficiency in utilizing new
technologies, ensuring they can leverage them to drive organizational growth and efficiency.
Promoting Employee Engagement and Retention: Employees perceive training and
development opportunities as valuable investments made by the organization in their
professional growth. Access to training programs enhances job satisfaction, boosts employee
morale, and fosters a sense of loyalty and commitment. This, in turn, improves employee
engagement and reduces turnover rates.
Supporting Organizational Change and Innovation: In a rapidly evolving business
landscape, organizations must adapt to changes to remain competitive. Training and
development initiatives help employees embrace organizational changes, acquire new skills
required by evolving roles, and foster a culture of innovation by encouraging creativity and
critical thinking.
Role of Training and Development in Enhancing Organizational Performance:
Improved Employee Performance: Well-designed training and development programs equip
employees with the necessary knowledge and skills to perform their job responsibilities
effectively. As employees become more competent and proficient, their performance improves,
leading to increased productivity and efficiency in accomplishing organizational goals.
Building Technology and Ideas Ltd. (BTI) is a renowned real estate company based in Bangladesh.
With nearly 800 employees, BTI has established itself as a key player in the industry, specializing in
various aspects of real estate, including interior design, property management, and construction. The
company encompasses different departments such as HR, Admin, Payroll, Accounts, Finance, Sales
(Luxury), Sales (Classic), Design, Logistics, Customer Service Department (CSD), Registration, Digital
Marketing, Survey, Training, Buy Back, Legal, Property Renovation, Fire, Construction, Business
Development (BD), Land Acquisition, and Squire Feet Stories (SFS).
Recognizing the significance of training and development in fostering employee growth and
organizational success, BTI has implemented comprehensive programs to enhance the skills and
knowledge of its workforce. These programs cater to both new joiners and regular employees, focusing
on various areas such as sales, business development, customer service, property management, and
more.
BTI offers a range of training methods, including classroom sessions, virtual training via platforms like
Zoom, and digital portals where recorded videos are shared. By providing diverse learning
opportunities, BTI ensures that employees with different learning styles can benefit from the training
programs.
To evaluate the effectiveness of its training and development initiatives, BTI conducts written exams
and viva sessions for new joiners. Department heads play a crucial role in creating exam questions, and
cross-functional vivas further test the trainees' knowledge. Additionally, BTI emphasizes the
importance of continuous learning and conducts repeated training sessions, mock sessions, and quizzes
to reinforce skills and knowledge among its employees.
While BTI's training and development programs demonstrate strengths, such as comprehensive training
and a focus on customer service, there are areas for improvement, including expanding repeated
training, introducing leadership development programs, and fostering a culture of continuous learning.
By implementing these recommendations, BTI can further enhance its training and development
initiatives, leading to improved employee performance and satisfaction, reduced turnover, and
ultimately, the continued growth and success of the organization.
New Joiner
Training:
Need-Based Repeated
Training Training:
Mock
Quiz Tests
Sessions
New Joiner Training: BTI provides comprehensive training for new employees in various
departments, including Sales, Business Development, Squire Feet Stories (SFS), Customer Service
Department (CSD), and Property Management. This training is delivered through classroom sessions,
virtual training via Zoom meetings, and digital portals with recorded videos shared through links.
Repeated Training: Regular employees receive repeated training in areas such as Customer Service
(CS) and Deed of Agreement to enhance their skills and ensure consistent service quality.
Mock Sessions: Mock sessions are conducted where senior employees act as customers, providing
junior employees with a simulated customer experience to improve their customer service skills.
Quiz Tests: Quiz tests are conducted to assess employees' knowledge of new projects, ensuring they
are well-informed to address customer inquiries effectively.
Need-Based Training: Employees receive training based on identified needs. For example, the
Customer Service Department (CSD) requested training on Logistics Support to keep customers
informed about the status of their file processing.
The principal objective of training and development division is to make sure the availability of a skilled
and willing workforce to an organization.
Enhancing Skills
and Knowledge:
Increased Adapting to
Satisfaction and Changing
Motivation: Environments:
Objectives of
Training and
Development
Programs
Enhanced Improving
Customer Service: Customer Service:
Impact Employee
Adaptability and
Performance and
Innovation:
Satisfaction:
Enhancing Skills and Knowledge: The primary objective of BTI's training and development programs
is to equip employees with the necessary skills, knowledge, and competencies to excel in their roles.
These programs aim to bridge skill gaps, improve job performance, and ensure employees have the
expertise required to meet customer expectations.
Overall, BTI's training and development programs have a positive impact on employee performance,
satisfaction, and the ability to deliver exceptional customer service. By investing in the growth and
development of its workforce, BTI cultivates a skilled and motivated workforce, leading to improved
organizational performance in the real estate industry.
By implementing these recommendations, BTI can strengthen its training and development programs,
enhance employee performance and satisfaction, and foster a continuous learning culture that supports
the organization's long-term success.
Implementing the recommended improvements to training and development programs at BTI may
present both challenges and opportunities. Let's discuss them below:
Challenges:
Source Allocation:
Implementing enhanced training programs may require additional resources in terms of budget, time,
and personnel. BTI needs to allocate adequate resources to develop and deliver the new programs
effectively. This may involve investments in training materials, technology infrastructure, hiring
trainers, or partnering with external training providers.
Resistance to Change:
Introducing new training initiatives may face resistance from employees who are accustomed to existing
methods. Change management strategies should be employed to address resistance and communicate
the benefits of the improvements. Employee engagement and involvement in the process can help
overcome resistance and foster a positive attitude towards the changes.
To capitalize on these opportunities and overcome the challenges, BTI should establish clear
implementation plans, engage stakeholders, provide necessary support and resources, and continuously
monitor and evaluate the effectiveness of the improvements to training and development programs.
Summary:
The training and development programs of BTI demonstrate several strengths, including comprehensive
new joiner training, a variety of training methods, a focus on customer service, and need-based training.
These programs contribute to improving employee performance, satisfaction, and customer service.
However, there are areas for improvement, such as expanding repeated training, introducing leadership
development programs, fostering continuous learning opportunities, and evaluating training
effectiveness.
Implementing the recommended improvements presents both challenges and opportunities. Challenges
include resource allocation, resistance to change, and sustaining continuous learning. On the other hand,
the opportunities include increased employee engagement and retention, improved organizational
Continuous learning and development play a vital role in the success of an organization and the career
growth of employees. By investing in training and development initiatives, organizations like BTI can
enhance employee skills, improve performance, and align employees with organizational goals.
Continuous learning enables employees to adapt to changes, stay updated with industry trends, and
contribute to innovation and improved customer service. It also promotes employee satisfaction,
engagement, and career advancement opportunities.
In conclusion, while BTI's training and development programs have shown positive impacts on
employee performance and satisfaction, implementing the recommended improvements can further
enhance these outcomes. Continuous learning and development are crucial for organizational success,
providing benefits such as increased employee engagement, improved performance, competitive
advantage, talent development, and fostering a culture of innovation. By prioritizing training and
development and embracing a continuous learning mindset, BTI can position itself as a leading
organization in the real estate industry while supporting the career growth and success of its employees.