The product uses soft yet bright colors such as yellow and white
to give a calming and joyous look. The yellow is connected to
their brand/shop, be(e)som, like bees as they make beeswax
candles. Their other products consistently use these colors. In
their brand bees give the candles a mellow, peaceful, calming
and organic overall vibe. On the candle, the brand name is not
visible. They do have it on the packaging though. On the
packaging, it provides information on its natural ingredients.
That is how they like to brand their product, natural and organic.
The overall look and feel is related to the brand and target
audience. They want to sell their product to young adults or
adults who like to make environmentally friendly and organic
purchases. Their products have natural seeming colors and use
natural, locally sourced ingredients. Beeswax is a natural wax, it
is therefore more expensive to make and sell. I looked at other
,
brands that had similar branding ideas and the price seems to be
similar to other candles. The product is a candle, this
automatically has a good impact on the environment as you can
re-melt and recycle the wax to make a new candle. The product
being shipped also somewhat has a good impact on the
environment as there is a note at the bottom of the website that
states that “Etsy offsets carbon emissions from delivery and
packaging on this purchase” making it more eco friendly.
Beeswax, the material used for this candle, is eco-friendly. It is
biodegradable, non-toxic and not chemically processed. You can
select a size between 7,62 cm and 25,4 cm. (They were
originally listed as inches, going up by one each time for the
customizing selections). The product is in the shape of a star.
Luxury Candle Holder. Rituals, Raymond Cloosterman, www.rituals.com/nl-nl/ is made of porcelain which is durable yet more expensive to purchase
luxury-candle-holder---wild-jungle-1104890.html. Accessed 27 Sept. 2022. than other options. It also has gold accents made of 24-carat gold.
18 June 2005, www.etsy.com/listing/1049010455/
The product is a white candle holder with a gold rim and a design of a
‘wild jungle’ t which showcases blue leaves and monkeys with gold
accents. The brand name is visible inside the holder. The packaging is
minimalistic, a white box with gold letters that say ‘House of rituals’
and ‘Amsterdam’ with the logo. This product wants to give a
minimalistic, luxury vibe. The colors are not linked to the rituals brand
as rituals has a ariety of colors, depending oin the product. Bu they do
like to give a peaceful, bright minimalistic look throughout their brand
and products. This product does this with using the white and gold
mostly in the candle holder. It is related to the topic of their brand as
they want to give a peaceful, luxurious look because that is what their
brand is about, harmony and luxury. The target audience are people
that appreciate luxury products to care for themselves. This product
will be appealing to the targeting audience as it fits the criteria of light,
luxurious, minimalistic and simple. . This product is made of
porcelain. This is one of the more expensive materials you can use to
make candle holders. This probably makes up a lot of the costs (which
are high for a candle holder). SOme other brands who have porcelain
candle holders such as Fennan Oosterhoff who do not want a luxurious
brand have their price listed as 19.95 euros, compared to Rituals which
is 32.50. Though, rituals put more effort into their craftsmanship with
their intricate design. I also looked at other brands and the prices range
from 1.20$ to 25 euros. Rituals have a higher price than most candle
holders in the market of the same material but they use better design
and also have a bit of gold across the rim of the holder. The product is
recyclable, they even state it in the description “Tip: When the candle
has burned out, you can clean the holder and refill it with your favorite
scented candle. You can also use the candle holder to store your
brushes or to place flowers.” They obviously care about their products
being recycled and making sure that the customers consume what they
buy to help sustain the environment. This product does have a negative
impact on the environment due to the shipping, but the material is
environmentally friendly. Porcelain is non-toxic and is very durable. It
is also made with recycled materials most of the time. It is a hollow
cylinder, to fit a candle and comes in a box. There was no reference to
size in the website. The product is very safe, porcelain is also
non-toxic. However, for some, it may cause an allergic skin reaction.
This candle holder, used to hold candles, is mainly used for decoration.
In the description, Rituals states ‘it has an artful design’. This suggests
that it has a design to add color and atmosphere to decorate a room. It