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STRENGTHS WEAKNESSES

INTERNAL

What are your strengths? ] [ What are your


[ What do you do better than
weaknesses? ]
others? ]
[ What do your
[ What unique capabilites and competitors do better
resources do you possess? ] than you? ]
[ What do others percieve as [ What can you inprove
your strengths? given the current
situation? ]

OPPORTUNITIES THREATS
EXTERNAL

[ What trends or [ What trends or conditions


conditions may positively may negatively impact you? ]
impact you? [ What are your competitors
doing that may impact you? ]
[ What opportunities are
available to you? ] [ Do you have solid financial
support? ]

[ What impact do you


weaknesses have on the
threats to you? ]

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