West, Ford & Ibrahim: 3e Strategic Marketing

[Video Clips]

Top Ten Links to Video Clips on Strategic

Marketing Issues

1. Philip Kotler of Northwestern discussing the keys to marketing strategy: ‘Create –

Communicate – Deliver – Value – to a Target Market – at a Profit’ (CCDV-TP). [6
minutes]
http://www.youtube.com/watch?v=bilOOPuAvTY

2. Jack Trout, one of the world’s leading marketing consultant discusses the
importance of differentiation to marketing strategy. [6 minutes]
https://www.youtube.com/watch?v=2jM-Iga2jsI

3. Harvard’s Michael Porter on the difference between strategy and tactics. (2

minutes]
http://www.youtube.com/watch?v=ibrxIP0H84M&feature=related

4. John Gerzema, Chief Insights Officer for marketing ad agency Young & Rubicam,
identifies four major cultural shifts driving new consumer behaviour and shows
how businesses are evolving to connect with thoughtful spending. [16 minutes]
http://www.ted.com/talks/john_gerzema_the_post_crisis_consumer.html

5. In a world of too many options and too little time, our obvious choice is to just
ignore the ordinary stuff. Seth Godin of Yahoo! spells out why, when it comes to
getting our attention, bad or bizarre ideas are more successful than boring ones.
[17 minutes]
http://www.ted.com/talks/lang/eng/seth_godin_on_sliced_bread.html

6. Designer Yves Behar discuss some of the iconic objects he has created (the Leaf
lamp, the Jawbone headset). Then he turns to the witty, surprising, elegant
objects he's working on now -- including the "$100 laptop."
http://www.ted.com/talks/lang/eng/yves_behar_on_designing_objects_that_tel
l_stories.html

7. Brad Bogus of Speak Social, talks about how How Google vs. Microsoft Will Affect
SEO & Social Media Marketing. [4.34 minutes]
https://www.youtube.com/watch?v=wFHC4aWSnNg

© Douglas West, John Ford, and Essam Ibrahim, 2015. All rights reserved.
 West, Ford & Ibrahim: 3e Strategic Marketing
[Video Clips]

8. David Aaker, Haas School of Business, Berkeley, discusses the allocation of

marketing resources to brands in times of limited budgets. [51 minutes]
http://www.youtube.com/watch?v=uyjVsa43hlc

9. Steve Jobs from 1991 discussing Apple’s early marketing strategy and his vision
for the company. [18.11 minutes]
https://www.youtube.com/watch?v=HNfRgSlhIW0

10. Robert Scoble (blogger and commentator): Role of Social Media in Marketing
Strategy. [18 minutes]
http://www.youtube.com/watch?v=K76CJrA6-4Y&feature=channel

© Douglas West, John Ford, and Essam Ibrahim, 2015. All rights reserved.