1

Acknowledgement

I would like to express my heartfelt gratitude to the

individuals who have played a pivotal role in the
development and realization of this business plan for a
school
First and foremost, I would like to extend my sincere
appreciation to Mr. R.S. Mathur, whose profound
knowledge and dedication as a teacher have shaped my
understanding of education. His unwavering commitment
to providing quality education has been an inspiration to
me, and I am truly grateful for his mentorship.

I would also like to extend my gratitude to Mr. Ashish

Pareek, the Director of the CESBM Department, for his
invaluable insights and support throughout the
development of this business plan.
Additionally, I would like to express my deep appreciation
to Ms. Deepika Upadhyaya, the Deputy Director of the
CESBM Department, for her valuable contributions and
unwavering support.

I would also like to acknowledge the efforts of all the other

teachers and staff members at the CESBM Department
who have provided their input and support throughout the
process. Their collective wisdom and dedication to
education have been instrumental in shaping this
business plan.

2
 Finally, I would like to express my gratitude to my family
and friends for their constant support and encouragement.
Their belief in me and my aspirations has been a driving
force behind my endeavors.

Once again, I extend my heartfelt gratitude to Mr. R.S.

Mathur, Mr. Ashish Pareek, and Ms. Deepika Upadhyaya,
as well as all the teachers and staff members who have
contributed to this business plan. Your guidance and
support have been indispensable, and I am truly honored
to have had the opportunity to work with such exceptional
individuals.

Thank you.

Sincerely,

Prithvi Singh Naruka

Executive Summary

A quality education is sorely lacking in the western

part of rajasthan, India. The lack of quality
education has had a detrimental impact on families
and the society in that part of the state.

3
Dwarka shri senior secondary school will be a top-
notch and English-medium higher secondary school
imparting quality education to children in the city of
barmer, Rajasthan, india. At least 10% of the
students will receive free education.

Dwarka shri school committe, a tax exempt

organization under section 501(c) (3), solicits crore
380,00000 in donations to help complete the
building of DWARKA SHRI SENIOR SECONDARY
SCHOOL and to support its initial operation.
Dwarka shri school committe, an India-based non-
profit organization, has already spent over crore
138,00000 on land acquisition and the school’s
building. The school has over two acres of land, and
the school’s building is partially built.

To reach the minimum number of enrollees in the

first few year of operations, the school shell make
use of social media marketing it will also put
advertising literature such as fliers and brochures in
public areas such as the local library, book store.

4
 COMPAY OVERVIEW

VISION

Dwarka shri school is committed to open life-

changing opportunities for children through quality
education. Education is wealth that can be invested
by people to better their lives. Education is the most
effective weapon against poverty and social enigma.
Our motto is “Imparting good education is the best
community service.

Mission Statement

Our mission is to support a model high quality

international level school offering a cost-effective,
broad, and challenging educational program to
students in the western part of rajasthan, india. At
least 10% of the students from poor families will get
tuition-free education. These students will not pay
any fees.

5
 A quality education is in short supply in the
western part of rajasthan, India. Children and their
families are caught in a vicious circle of poverty and
ignorance. They are unable to break the shackles of
the gripping poverty and ignorance. Quality
education is a major way to deal with this dire
situation. 

The school is committed to inspire students to

achieve the highest standards of intellectual and
personal development through a stimulating and
comprehensive educational program. The emphasis
will be on Science, Engineering, Technology, Maths , and
English

THE BUSINESS OPPORTUNITY AND NEED

There is an acute shortage of quality secondary

education in India, especially in barmer rajasthan.
The lack of quality education has had a detrimental
effect on society and its development. There is
no availability of a good education even for families
who can easily afford it. According to India’s
Planning Commission reporttitled “Education
scenario and needs in India: Building a perspective
for 2025

6
SCHOOL DESCRIPTION

DWARKA SHRI SENIOR SECONDARY SCHOOL , A

truly English medium senior secondary school, is a
start-up high quality educational institution. The
school is being built on more than two acres of land
located in the city of barmer, rajasthan,
India. barmer falls in the western part of rajasthan.

Visualization and active learning will be integrated

in every subject. The school will have mathematics
lab equipped with mathematical software to help
students understand physics- and mathematics-
related concepts visually and actively.

English lab will be setup to help students practice

reading, writing, and speaking English correctly and
proficiently. Students will be provided an active
learning environment.

 Active learning refers to methods where students

do more than simply listen to class lectures.

Students “do” something including discovering,

processing, practicing, and applying information
through interaction with teachers.
CAPITAL REQUIREMENTS

7
Dwarka shri school committe seeks crore 380,00000
in donation for the construction and the initial
operation of the school. The requested seed capital of
crore 380,00000 will enable Sun Academic
Foundation to help complete the school construction
and support the first five years of school operation.

The school is expected to become self-sustaining in

the 4th year of its operation. This funding will enable
the school to build a total of 20classrooms including
five laboratories (Physics, Chemistry, Biology, Math,
and computer labs) and one library, three office
rooms, teacher housing for accommodating up to
16 teachers, one principal’s residence, and a
multipurpose hall. 

School services
Overview

The school will offer an ideal setting for students to

get quality education. Each student will be
treated as a valuable “customer” who expects the
best learning environment.

8
Teachers and other employees of the school will be
treated with respect. The school will engage in the
following major activities:

1.Manage student learning

2.Manage student services

3.Manage school operation

4.Manage finance and accounting

5.Manage auxiliary services

 These activities will go through a periodic
assessment of their performance. Each of these
major activities is briefly described below.

Student learning
Student learning activity deals with the design and
implementation of various curricular programs
at various levels primary, secondary, and higher
secondary levels.

There will be emphasis on Science, Technology,

Engineering and Maths, and English education.
Programs will be designed based upon the required
knowledge, skills, and abilities.

9
Appropriate courses will be designed and
taught based upon the KSA specification of each
program. Teaching and student learning will be
assessed on a regular basis. Student and teacher
performance will be assessed. These assessments
will be used as a feedback to evaluate teachers
as well as curricular programs.

Teachers will be given adequate resources and

facilities to upgrade and refine
their teaching skills. After school “coaching” sessions
will be conducted to help and guide students in their
assignments and homework. These sessions will
allow students to complete their assigned work with
outrelying on their parents.

Most of the parents are not educated enough to

help their children in their homework. An English-
medium education presents even more challenges to
parents because most of them do not have a good
knowledge of English

Student services

10
Student services activity involves
recruitment, admission, guidance, counseling,
health, etc.
A well-defined process will be used to recruit and
admit students. A screening test will be given to
ascertain the knowledge and deficiency for incoming-
students. This process will enable the school
to identify fitting students who but may need some
remedial work in order to get up to speed with the
rest of the students.
The school will have a well-equipped student-
health clinic for providing first-aid services and for
keeping immunization records. Students will be
provided counseling in various career opportunities
and higher education
School Operation

School operation activities involve maintaining the

infrastructure such as labs, library, Information
Technology(IT), building, and other facilities. It
also involves maintaining the inventory of supplies,
equipment, and other assets as well as managing the
security of the campus and the students

SCHOOL FINANCE AND ACCOUNTING

11
Finance and accounting activities relate to strategic
planning, budgeting, financial management,
accounting, state and federal rule compliance,
implementation of plans, etc.

STUDENT AUXILIARY SERVICES

Auxiliary services will involve management of

extracurricular activities, recreational activities,
community service activities, student transportation,
etc

The market

Rapidly expanding industrial and service industry

has put a heavy labor market demand for graduates
with higher levels of knowledge and skills. The
secondary education is the basic foundation for
almost any kind of knowledge and skills. This has
resulted in a huge demand for secondary education
in India. According to the World Bank report
titled “Secondary Education in India
various projections suggest an increase in absolute
demand for secondary education between 2007/08
and 2017/18 of around 17 million students per
year, with total enrollment growing from 40 to 57
million students. According to Fortress Team
Research the education

12
market for secondary education is estimated to be
over US $5.7 billion.

School Market Analysis

Shows the actual and projected demand for the secondary

education in India.

World Bank secondary education demand.

There are mainly three types of secondary schools

government schools, government-aided
private schools, and private schools in India. Private
schools account for about 60% of the secondary
enrollment. Private schools are funded completely
through school fees and donations. Aided private
13
schools receive government grants-in-aid and work
very much like government schools. Private schools
have to follow state regulations, but they have more
autonomy regarding curriculum, medium
of instruction, types of students admitted, fee level,
and student-teacher ratios.

There are several thousand private schools in

rajasthan. Some of the well-known private schools in
the rajasthan are

1.mayo college, ajmer

2. maharani gayatri devi girls school, jaipur

3. st. Xavier senior secondary school, jaipur

4. modern school, kota

Mayo College, Ajmer: Established in 1875, Mayo

College is one of the oldest and most prestigious
boarding schools in India. It follows the Indian
Certificate of Secondary Education (ICSE)
curriculum and offers education from grade 4 to 12.

Maharani Gayatri Devi Girls' School, Jaipur:

Founded in 1943, this all-girls school is located in
the capital city of Jaipur. It is known for its

14
academic excellence and offers education from
kindergarten to grade 12.

St. Xavier's Senior Secondary School, Jaipur: St.

Xavier's is a renowned co-educational school in
Jaipur affiliated with the Central Board of Secondary
Education (CBSE). It has a long-standing reputation
for providing quality education.

Modern School, Kota: Modern School is a prominent

school in Kota known for its academic achievements.
It offers education from pre-primary to grade 12 and
follows the CBSE curriculum.

Rajasthan Demographic Information

Rajasthan is a state of northern India. This

historical state has many tourist attractions.
According to 2011census, the population of
rajasthan is about 68 million with a literacy rate of
56.11%, the male literacy rate was 79.19% ,while
female literacy rate was 52% . Rajasthan has an area
of 132,139 square miles with a GDP of about
10.4900000 core Indian rupee. It is divided into 50
districts. Barmer is one of the district.

barmer Demographic Information

15
 barmer is a district located in the rajasthan.barmer
district covers an area of approximately 28,387
square kilometers (10,963 square miles). It is a
largest districts in rajasthan in term of land area.

The total population of barmer is 2,603,751(2.6

million). The total number of children between the
ages zero and six in barmer city is 13592 as per
figure from Census India report on 2011. The
population of the whole barmer district
is 2,603,751(2.6 million).

The average literacy rate of barmer city in 2011 was

56.53%. barmer is well connected with the major
cities in India by air, rail, and road. Barmer city is
governed by Municipal Corporation.

PROFILE OF DIRECT COMPETITORS in barmer city

1. Delhi public school, barmer

2. B.K.BIRLA PUBLIC SCHOOL, BARMER
3. St. paul’s senior secondary school, barmer

However, the direct competitors are the private

school They are considered some of the better
quality schools.

16
Most of the private schools hire teachers on a
contract basis. They also underpay their teachers.
For example, according to several reliable sources, a
secondary teacher in barmer city is paid between
(Rs. 7,000) and (Rs. 10,000). A teacher with similar
qualifications is paid over (Rs. 24,000)
by government schools. Private schools can hire
teachers at a lower salary because there are a lot of
unemployed teachers willing work at a lower salary.
The management at most of these schools tends to
be quite unprofessional and pays little interest in the
welfare of students and teachers. This situation
creates two problems low morale among the teachers
and a sub-par education.

Teachers are not properly respected. Low paid

teachers end up doing outside-tutoring in order to
supplement their salary and show only luke-warm
interest in the schools at which they are teaching. 

Table 1 shows a comparison of tuition and fees

among the competitive schools in the area. The
tuition and fees data has been taken directly from
the fee schedule of respective schools

17
Tuition & Fee Comparison among Schools, BARMER
[ MONTHLY TUITION & FEES]
DWARKA B.K.BIRLA Delhi public
SHRI SENIOR PUBLIC school,
CLASS SECONDARY SCHOOL, barmer
SCHOOL , BARMER
AJMER
L.K.G 2000 4200 5100
1ST 2100 4200 5200
2 ND
2200 4300 5200
3RD 2500 4500 5600

4TH 2500 4500 5600

5 TH
2500 4700 5800
6TH 2700 4700 6000
7TH 2700 4700 6000
8 TH
2900 4900 6000
9TH 3000 5200 6300
10 TH
3100 5500 6300
11TH 3400 5600 6600
12TH 3400 5600 6600
COMPETITIVE ANALYSIS AND STRATEGY

Current economic and labor market trends have

marked a continued growth in demand for quality
secondary education in rajasthan and throughout
India. Barmer city families with children are hungry
and desperate for their children to have an
education that propels them into a better future. As
18
a result, a competitive environment for a well-funded
school providing quality education is extremely
favorable.

There is a very strong demand for quality primary

and secondary education. The competitive
environment offers ample opportunity for
organizations wishing to provide primary and
secondary education. The above competitors serve
similar populations and similar admission criteria.
However, Dwarka shri senior secondary school will
use a more comprehensive educational service
model, attract better teachers, and provide high
quality education

Dwarka shri senior secondary school will quickly

establish a competitive advantage by focusing on the
needs of the students and teachers. Teachers will be
highly paid. The principal and most of the teachers
will be offered on-campus residence.

This will enable us to attract better teachers from

the various parts of India. State-of-the-art
laboratories and IT infrastructure will create a
more hands-on learning environment for students.
STEM education will have high priority. Students
will get after-school help in completing their
homework.

19
The school will differentiate itself by providing
excellent service to students.

Marketing plan

Marketing overview

Dwarka shri senior secondary school will use

a dynamic marketing campaign to achieve branding
and promote visibility in the city as well as in the
region.

The school plans to initially establish brand visibility

within the local community market of the barmer
city and eventually expand into the regional
community market. 

The following marketing strategies will be integral in

generating sustainable revenue and growth.

BRANDING STRATEGY

20
Dwarka shri senior secondary school will bring
to educational market a high quality educational
experience by providing excellent facilities and
service to students and teachers.

The branding objectives for Dwarka shri senior

secondary school will focus on building credibility
for its high quality education at a competitive price,
backed by highly qualified teachers and an active
learning infrastructure. The school will strive
for exposing students to American English
speaking and teaching. It will establish collaboration
with US universities where university students will
do internships at the school and teach English
to primary and secondary students. The school will
hope to build a reputation for its educational
program.
Dwarka shri senior secondary school brand will
eventually convey the following five strategic goals:

 Excellence in well-rounded education

 Focus on quality and relevance
 Educational accessibility to poor students
 Excellent learning and teaching environment
 Educational outreach

NEWS PAPER ADVERTISING

21
Spotlight Ad and Informational Ad about the school
and its activities will be published in the local and
other newspapers regularly.

Signage

The school will feature prominent signage along

walls that are visible to walk-by and drive-by traffic.
Thesigns will be large banners that garner attention
of individuals that pass by the school facility.

Build a Responsive Website

Create a user-friendly and visually appealing website

that provides information about school, its
programs, faculty, facilities, and achievements.
Ensure that the website is mobile-friendly and
optimized for search engines to improve its visibility.

Social Media

Leverage popular social media platforms, such as

Facebook, Instagram, Twitter, and LinkedIn, to
reach your target audience. Regularly post engaging
content, including updates about school events,
student achievements, and educational resources.
Encourage students, parents, and staff to share
their positive experiences and testimonials on social
media.

22
Content Marketing

Produce high-quality content, such as blog articles,

videos, and infographics, that provide valuable
information to your target audience. Focus on topics
that are relevant to education, parenting, and
student development. Promote the content through
your website, social media channels, and email
newsletters.

Online Advertising

Consider online advertising channels, such as

Google AdWords and social media ads, to increase
school visibility. Target specific demographics and
geographical locations to maximize the effectiveness
of your ads. Use compelling visuals and persuasive
copy to attract attention and drive traffic to your
website.

Management and Staff

 The school will be affiliated with the Central Board

of Secondary Education (CBSE). It will follow the
CBSE affiliation by laws as it pertains to the
management of a secondary school. As per the
bylaws, the managing committee of a private school
shall consist of not more than 21 members.

23
The Dwarka shri school Management Committee
shall include the following namely:

1. the manager of the school

2. the head of the school. He/she will be a

Member Secretary of the School Managing
Committee

3. two parents of students in the school

4. two teachers of the school

5. two other persons, who are, or have been

teachers of any other school or of any college

6. two members, from out of a panel

recommended by School Managing Committee

7. one additional member to be nominated in

accordance with the rules and regulations of
School Managing Committee by which the
school will be run.

Thus, The Dwarka shri school Management

Committee will consist of 11 members.
24
Executive Management

The overall operation and management of 

Dwarka shri senior secondary school will be handled by
the owner of the school. The board members are listed below:

 S.S. NARUKA [ PRINCIPAL]

 SHAKUNTLA NARUKA [ VICE PRINCIPAL ]
 PRITHVI SINGH NARUKA [ MARKETING AND
COMMUNICATION MANAGER ]
 BHUMIKA NARUKA [ ADMISSIONS DIRECTOR ]

BIO: S.S.NARUKA HAS 15 YEAR OF SCHOOL

EXPERIENCE He received his Bachelors of
EDUCATION degree FROM Banaras University in
199, He has taught several kinds of courses at all
graduate, and undergraduate levels.

BIO: SHAKUNTLA NARUKA [ VICE PRINCIPAL ] HAS

13 YEAR OF SCHOOL EXPERIENCE

BIO: PRITHVI SINGH NARUKA [MARKETING AND

COMMUNICATION MANAGER ] HAS 5 YEAR OF
SCHOOL EXPERIENCE He received his Bachelors
degree from mdsu, ajmer in 2021 and received
M.B.A degree in marketing from mdsu, ajmer and he
has experience in H.R and in 2018 HE ALSO WORK

25
WITH FOUNDATION WHO TEACH SLUM AREA
CHILDREN.

BIO: BHUMIKA NARUKA [ ADMISSIONS DIRECTOR]

HAS 3 YEAR OF SCHOOL EXPERIENCE

Staffing and Teachers

The school will work to hire and to keep highly qualified

teachers. The school will make use of recruiting services
nationwide in order to find good teachers.
The school will carefully hire new workers due to the special
needs of the nature of the work dealing with students and their
safety. Extensive background checks will be conducted on all
potential staff and teachers to verify academic and criminal
records and their social skills. Extra care will be taken to ensure
that new workers represent their background and skills honestly

OPERATIONAL PLAN

Operational Overview

Dwarka Shri Senior Secondary School aims to

provide high-quality education to students in the
barmer city The school will focus on academic
excellence, holistic development, and fostering a
positive learning environment.

School Overview:

26
Dwarka Shri Senior Secondary School will be located
in the heart of barmer, a well-connected and growing
residential area.
The school will offer classes from kindergarten to
grade 12.

Laboratories and Library

The school will have fully equipped laboratories.

There will be visualization software and other tools
in every lab in addition to the standard lab
equipments. Excellent library facilities will be
provided to encourage reading.

Campus Safety

The campus safety will be maintained all the time.

The campus will be secured with a well-constructed
and fenced boundary with a manned entry gate.
Web-camera based surveillance system will be used
to monitor the campus activities

Organizational Structure:

 The school will have a principal, administrative

staff, teaching faculty, and support staff.
 The principal will be responsible for overall
management and academic leadership.

27
  The administrative staff will handle admissions,
finance, human resources, and general
administration.

A professional development program will be

implemented to enhance the skills and knowledge of
the teaching staff.

Support staff will include administrative assistants,

librarians, maintenance personnel, and security
guards.

The teaching methodologies will emphasize student

engagement, critical thinking, and hands-on
learning experiences.

Regular assessments, including tests and projects,

will be conducted to evaluate student progress.

Facilities and Resources:

The school will be housed in a modern and spacious

well-equipped classrooms, science laboratories,
computer labs, and a library.

Additional facilities will include a multipurpose hall,

sports facilities, and a playground.

Dwarka Shri Senior Secondary School will provide

comprehensive student support services.

28
The main sources of revenue will include tuition
fees, sponsorships, and potential collaborations with
corporate partners or donors.

Financial controls, including regular audits and

reporting, will be implemented to ensure
transparency and accountability.

Marketing and Enrollment:

A comprehensive marketing strategy will be

developed to create awareness and attract
prospective students and parents.
Marketing activities will include advertisements in
local media, digital marketing, participation in
education fairs, and open house events.
Risk Management:

A risk assessment will be conducted to identify

potential risks and develop strategies to mitigate
them.

Safety and security measures:

Including fire safety protocols, emergency response

plans, and CCTV surveillance, will be implemented.

Financing and Growth Strategy

29
CAPITAL REQUIREMENTS

DWARKA SHRI PUBLIC SCHOOL School required

crore 280,00000 in funding to finance the successful
implementation of the school’s
educational venture.

The fund will be used as follows:

1. 50,000 will be used for marketing.

2. 27,254,000 will be used to cover the
construction cost of the school and the
residential buildings.
3. 228,590 will be used to purchase lab
equipments, classrooms chairs, etc.
4. 20,4080 will be used to build a networked
computer lab with 50 computers.
5. 26,3330 will be used to support the school
operation for the first four years. It will be
used mainly to cover the salary expenses

FINANCIAL STRATEGY

The seed fund of crore 280,00000 will enable the

school to build out its operating facilities as provided
for its capital plan, recruit teachers, and commence
its marketing and operation smoothly. It is projected
that the seed fund will enable the school to launch

30
its educational operations and successfully
implement its business operations plan for providing
a life-changing education to children underserved for
quality education.

Risk analysis

The risk associated with this venture is very

negligible. The primary source of risk is related to
the future uncertainties about the need for quality
education in rajasthan. The market demand for
secondary education is growing rapidly throughout
India. More families have high enough income to
provide good education to their children. The
management believes that the market opportunities
are significant and the chances for success are
excellent

FINANCIAL PLAN

Five-Year Budget Plan

the five-year budget plan. The school will run KG

through 8th grade in the first year of operation. It is
estimated that the school will enroll 370 tuition-
paying students in the first year. Ten percent of the
total enrolled students will receive free education.
Each grade will have 45 to 55 students. An earnest
attempt will be made to reduce the class sizes in two

31
to three years once the school gets established. We
are very confident that it would be possible to charge
a higher tuition and fees once the school gains
reputation for high quality education. This will
enable us to reduce the class sizes and possibly run
multiple sections of classes.

The enrollment estimate of 370 students in the first

year of operation is a conservative estimate for the
number of students. There is a waiting line of
students to get into good schools

32