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  • Kelompok 1 - UAS International Marketing

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    Muhammad Fathurrahman Bangun
    5 views8 pages
    The document summarizes Azarine's marketing plan to expand into Vietnam. It discusses opportunities in Vietnam's socio-cultural environment like preferences for fair skin. It outlines plans to raise awareness of Azarine through brand ambassadors and testimonials. The marketing strategy will include sales promotions at three festivals to drive sales and reach an awareness target of 500,000 people with a 48% bounce rate and 50,000 page visits.

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    Kelompok 1_UAS International Marketing

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    The document summarizes Azarine's marketing plan to expand into Vietnam. It discusses opportunities in Vietnam's socio-cultural environment like preferences for fair skin. It outlines plans to raise awareness of Azarine through brand ambassadors and testimonials. The marketing strategy will include sales promotions at three festivals to drive sales and reach an awareness target of 500,000 people with a 48% bounce rate and 50,000 page visits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views8 pages

    Kelompok 1 - UAS International Marketing

    Uploaded by

    Muhammad Fathurrahman Bangun
    The document summarizes Azarine's marketing plan to expand into Vietnam. It discusses opportunities in Vietnam's socio-cultural environment like preferences for fair skin. It outlines plans to raise awareness of Azarine through brand ambassadors and testimonials. The marketing strategy will include sales promotions at three festivals to drive sales and reach an awareness target of 500,000 people with a 48% bounce rate and 50,000 page visits.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Anggota Kelompok 1 - Azarine Sunscreen

    Adzhani Dalilati
    Cintia Okta Kamila Dewi Sri Kusuma Ibnu Sadli
    Hafizhah

    Maya Faridhotul Aini Mohammad Muhammad Salisa Dzikroh


    Attaqilla Firdan Tajuddin Meivianto Baistia
    KELOMPOK 1

    AZARINE
    Goes to Vietnam

    DAILY SKIN PROTECTION FOR SUNSCREEN HATERS


    AZARINE GOES TO VIETNAM
    International Assesment Recap

    Indikator Socio-culture Opportunities

    Basic Needs Vietnam beranggapan bahwa memiliki kulit putih


    itu sangat menarik
    Financial Economic
    Keresahan akan kanker kulit
    Politic Legal

    Socio-culture Komunitas
    Competitive Forces

    INTERNATIONAL MARKETING: AZARINE GOES TO VIETNAM


    AIDA
    Awareness, Interest, Desire, Action

    Awareness Interest

    Pengenalan Produk Azarine Brand Ambassador

    Trương Tri Trúc Diễm Lý Nhã Kỳ

    INTERNATIONAL MARKETING: AZARINE GOES TO VIETNAM


    AIDA
    Awareness, Interest, Desire, Action

    Desire Action
    Testimonial Content Sales Promotion

    Review by consumer Memeriahkan 3


    Festival Tagline
    Daily Skin
    Protection for the
    Verbally based
    Sunscreen Haters
    #giá
    Perfume Pagoda đặcbiệtforTetNguny
    festival enDan
    Tết Nguyên Đán
    Lim Festival #đĩa20%

    INTERNATIONAL MARKETING: AZARINE GOES TO VIETNAM


    Purpose and KPI
    Tujuan dan Indikator Keberhasilan

    Reach Page Visit

    Awareness

    50.000

    500.000 Bounce 48%


    Rate

    INTERNATIONAL MARKETING: AZARINE GOES TO VIETNAM


    AZAR I NE: SUNSCREEN

    Daily Skin Protection For


    The Sunscreen Haters.
    T ERIMA KA S IH.

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