ADS QUALITY RATER LEARNING PROGRAM

User Interest What is this task about?

Determining whether the

What is the ultimate goal?
Training the algorithm to detect
OK, how do I perform it well?

Familiarize yourself with the rating

Evaluation business would want to
the relevance of the business'
products and services in relation options based on the user’s current
advertise to a particular user. to the user’s current interests. interests and business products,
services and target customers.
Use this infographic as a mental
Reminder Hmm, but why?
model while determining whether
To be able to improve the the business would want to
In the entrance exam, you will relevancy of displayed ads and advertise to the user.
be asked to solve example satisfy user’s current interests.
tasks of this type!

Terms NEW TASK

Business Page
The webpage of the advertiser’s
business
You may also check the business
Top Search Queries Visit the business page category or ad creative if this data
Typical search queries by which users is available.
have chosen to navigate to the
business page.

User’s Current Page You may also check the top search
Assess the products, services
The webpage a user is currently queries for the business if this data
and customer base of the business
visiting. is available.

User’s Current Interests

The types of products, services, ideas
and activities a user who is visiting this
page is seeking or might be interested in.
Check if any of the below applies:
The business page is NOT rateable if:

there is no information available to make a

judgement about the business. For
example, if the landing page does not load
but the business ad creative is available,
continue to rate the task
the business page is in a foreign language

Tick checkbox:
Is the business page No Business Unrateable
rateable?
Wrong Language

Yes

Visit the user’s current page Lorem ipsum

Evaluate the user’s current interests

Check if any of the below applies:

The user’s current page is NOT rateable
if any of the below applies:
The user’s current page is:

in a foreign language
shows error
does not load

Tick checkbox:
Is the user’sLorem ipsum page
current No Unrateable User Page
rateable?
Wrong Language

Yes

Given the user’s

current interests, how likely
is it that the business would want
to advertise to this user?

There is no reason to believe that the
user might be interested in the
business more than any random
internet user. It is unlikely that the user
is the type of customer targeted by the
business, or that the user is in the
correct state of mind to consider the
products or services of the business as
an impulse buy.
It is plausible that the user might
become interested in the products or
services offered by the business,
perhaps impulsively, even though the
connection with the business is weak.
There are good reasons to believe
the user is researching the type of
products or services offered by the
business.
The user appears to match the type of
customers targeted by
the business.

Unlikely Possible Likely

SUBMIT TASK

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