Enumerating Recognizable brand in town/provinces

A company’s brand is often integral to its financial success. When it comes to buying
products, it’s always nice to go local. What’s even better, however, is doing so not just
for the sake of supporting homegrown goods but also because they’re genuinely great
products to begin with. From foodstuff to skin care, here’s a list of Filipino brands locals
adore.

Recognizable brand in town

1. Julie’s bakeshop

“Pwedeng fresh pa rin kahit 40 na.”

A growing need for bread products. A strong faith in God. A name started the first Julies
Bakeshop on January 6, 1981, in Wireless Mandaue City.

A canteen concessionaire in 1970’s, Mrs. Julia Gandiano fondly called Ms. Julie, was
running three canteens when she ventures into the bakeshop business. From this
innovative response to ever-increasing need for bread in Ma’am Julies canteen
operations, the country’s largest bakeshop chain was born, Julie’s Bakeshop.

40 years later they have 450 store and 100 franchises nationwide.

2. Goldilocks

In fact its popular tagline, "How thoughtful, how Goldilocks" has

evolved over the years into "How thoughtful, how Pinoy (colloquial
for 'Filipino')", and later to "Ang sarap magmahal ng Pinoy!",
embracing a culture and tradition that goes beyond the name.

OUR STORY
Goldilocks traces its roots to the collaboration and complementary talents of the women
whose collective love for good food fueled what has been transformed into the global
enterprise today.
THE GOLDILOCKS FAIRYTALE
Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in-law Doris,
decided to open a small bakeshop along Pasong Tamo Street in Makati. A third sister,
Maria Flor, suggested that they name the enterprise "Goldilocks", after the character in
a fairy tale. The intention was to make it easier for children and their mothers to
remember the bakeshop's name, and also because it suggested luck and prosperity.

3. Chooks to Go

Chooks-to-Go is a brand of Bounty Agro Ventures,

Inc. (BAVI), a company established in 1997 which
was originally engaged in selling raw poultry
products. The influx of cheaper raw poultry goods
from other Southeast Asian countries with the implementation of the ASEAN Free Trade
Area in the late-1990s led to BAVI to set up Chooks-to-Go, a retail chain which sells
roast chicken products.
Chooks-to-Go was launched by BAVI in 2008. Its name combines "chooks" (the
Australian casual term for chicken) with "to-go" to indicate its take-out-only format. To
differentiate its products from those of competitors, it is marketed as the only roast
chicken that can be enjoyed without the use of sauce (masarap kahit walang sauce).
This caters both to the Filipinos' love for family gatherings, and the growing market
segment of busy consumers with limited time for food preparation.

4. Andoks

“Pambansang Litsong Manok.”

It started with one stall.

The story of Andok’s began in December of 1985 when a man by the name of Mr.
Leonardo “Sandy” Javier Jr. decided to establish a ‘Litson Manok’ stall along West
Avenue in Quezon City, Philippines. It is one of passion, purpose, and family. The first
outlet built was a means of survival for Sandy and his wife Cora initially, but little did the
couple know that they created a brand that would positively impact the lives of millions
of Filipinos in the years to come. Sandy Javier started the business with a complete lack
of traditional resources such as money and connections, yet he knew that he had
everything he needed to succeed. He had the big dreams and he had the heart to do
whatever it took to win. The very essence of Andok’s is built
on passion, loving what you do, perseverance, and common
sense. With those values, Sandy created the delicious and
now famous ‘Litson Manok’ that is loved all over the
Philippines.

5. 7 Eleven

“Give the customers what they want,

when and where they want it.”

— Joe C. Thompson Jr.

7-Eleven Founder

A Growing Family of Brands

As proud founders of the world’s first convenience store, 7-Eleven’s top priority has
always been to give customers the most convenient experience possible to consistently
meet their needs. 7-Eleven aims to be a one-stop shop for consumers – a place people
can always rely on to deliver what they want, when, where and how they want it.

7 Things You Didn’t Know About 7-Eleven

1. The convenience store concept began in 1927 at the Southland Ice Company
in Dallas, Texas. An enterprising ice dock employee, who in addition to selling
blocks of ice to refrigerate food, began offering customers milk, bread and
eggs on Sundays and evenings, when grocery stores were closed.
2. The Company’s first stores were known as Tote’m stores because customers
“toted” away their purchases. Some stores even displayed genuine Alaskan
totem poles out front. In 1946, Tote’m became 7-Eleven to reflect the stores’
new, extended hours – 7 a.m. until 11 p.m., seven days a week.
3. 7-Eleven is the largest chain store in any category, opening approximately
six stores per day somewhere in the world.
4. It’s first store opened in Feb 29, 1984 at the corner of Kamias Road and edsa
Quezon City
 5. Originally, the company was called The Southland Corporation (of Dallas,
Texas) and was founded in1927. It eventually changed it’s name to 7-Eleven
Inc.
6. Thanks to a broken soda fountain, slushy drinks called Slurpee were born.
7. 7-Eleven operates 3,241 convenience stores in the Philippines as of June 30,
2022.

6. Carlos Super Drug

Being true to their tagline “Quezon's Biggest,”

Carlos Superdrug has been active in expanding their stores to cater to the
healthcare needs of the people from the south.

7. The Generic Pharmacy

”TGPagpagaling ng Pilipinas”

Who is the founder of generic pharmacy?

Benjamin I. Liuson is the founder and Vice-Chairman of the Board of The Generics
Pharmacy (TGP), the largest drugstore chain in the Philippines.
THE GENERICS PHARMACY (TGP) started out as small pharmaceutical
company called Pacific Insular Company in 1949. Acknowledging the dire
need for quality medicines at affordable prices, the company focused on
generic medicines to provide Filipinos with more affordable alternatives

Mission

A Filipino Deserves Nothing Less for Less Cost

We understand the value of a healthy Filipino in making a happy home and in

nation building. Thus, we shall address the health needs of every Filipino by
providing a complete range of safe, quality, and cost-effective generic
medicines and healthcare products and services. As we profit from
accomplishing this mission, we ensure our growth is shared among our
franchisees, partners, suppliers, and employees.

Vision

Because We Care, You Matter

With a God-centered organizational philosophy, TGP Pharma Inc. shall be a

strong partner of every Filipino in providing
quality, affordable, and accessible generic
medicines and healthcare products and
services leading to a healthy and
productive life.

8. Mercury Drug
Mercury Drug began from a bottle of sulfathiazole, which was considered a wonder drug
after the war. It was 1945, and Manila had just been liberated from the Japanese
occupation. The city was devastated and medicines were scarce and expensive.
Mariano Que, who worked in a drugstore before the war, saw the need.

What is the meaning of Mercury Drug logo?

He named it after Mercury, the messenger of the gods in Roman mythology, whose
caduceus wand is sometimes used as a symbol of medicine, as well as the element of
the same name and the closest planet to the Sun in the Solar System. The logo was
designed by Alfredo Medinaceli Cabrera.

9. Yamaha

“Empowered by a passion for innovation, we

create exceptional value and experiences
that enrich the lives of our customers”.
Yamaha's history began when its founder, Torakusu Yamaha, repaired a broken reed
organ in 1887. Shortly thereafter, he successfully completed the first reed organ.

The Yamaha brand trademark, YAMAHA, comes from the name of our founder,
Torakusu Yamaha, who pioneered the production of Western musical instruments in
Japan. Born to a family of a Kishu Tokugawa (today's Wakayama Prefecture) clansman,
Torakusu was captivated by Western science and technology from early on.
Recognizable brand in provinces

Gadgets/Laptops/Appliances

1. Acer

- History: Acer is a Taiwanese multinational company

founded in 1976. It is known for its wide range of
computer hardware, including laptops, desktops,
monitors, and peripherals.

- Tagline: "Empowering People"

- Logo Symbolism: The Acer logo features a stylized "A" representing the company's name. It
symbolizes innovation, reliability, and cutting-edge technology.

2. ASUS

- History: ASUS is a Taiwanese multinational company

established in 1989. It specializes in computer hardware
and electronics, including laptops, desktops,
smartphones, and components.

- Tagline: "In Search of Incredible"

- Logo Symbolism: The ASUS logo represents the mythical creature Pegasus, symbolizing
wisdom, knowledge, and innovation in the field of
technology.

3. Samsung

- History: Samsung is a South Korean multinational

conglomerate founded in 1938. It is recognized globally for
its diverse range of products, including smartphones,
tablets, televisions, home appliances, and computer peripherals.

- Tagline: "Do What You Can't"

- Logo Symbolism: The Samsung logo is a stylized representation of the company's name. It
symbolizes innovation, excellence, and a commitment to advancing technology.

4. Apple
- History: Apple is an American multinational technology company founded in 1976. It is
renowned for its lineup of premium smartphones, tablets, computers, wearables, and software.

- Tagline: "Think Different"

- Logo Symbolism: The Apple logo is a bitten apple, symbolizing knowledge, creativity, and
simplicity in their product design and user experience.

5. Lenovo

- History: Lenovo is a Chinese multinational technology

company established in 1984. It manufactures and sells a
wide range of products, including laptops, desktops, tablets,
smartphones, and computer accessories.

- Tagline: "Different is Better"

- Logo Symbolism: The Lenovo logo consists of the company name in bold, representing the
innovative and progressive nature of the brand.

6. HP (Hewlett-Packard)

- History: HP is an American multinational information technology

company founded in 1939. It is known for its extensive range of
computer hardware, including laptops, desktops, printers, and
accessories.

- Tagline: "Keep Reinventing"

- Logo Symbolism: The HP logo features the company initials in lowercase letters. It symbolizes
simplicity, reliability, and forward-thinking technology.

7. Sony

- History: Sony is a Japanese multinational

conglomerate founded in 1946. It is renowned for its
consumer electronics, including televisions, audio
devices, cameras, gaming consoles, and smartphones.

- Tagline: "Be Moved"

- Logo Symbolism: The Sony logo consists of the company name in bold, representing its
commitment to innovation, quality, and immersive entertainment experiences.

9. Microsoft

- History: Microsoft is an American multinational technology company

founded in 1975. It is known for its software products, including the
Windows operating system, Office suite, and cloud services.
- Tagline: "Empowering Us All"

- Logo Symbolism: The Microsoft logo features the company name in bold, representing its
dedication to providing user-friendly software solutions and empowering.

Fast Food Chain

1. Jollibee

- History: Jollibee is a fast-food chain that originated in the

Philippines in 1978. It has since become a global brand known for
its Filipino-style fast food.

- Tagline: "Bida ang Saya" (Joy is the Star)

- Logo Symbolism: The Jollibee logo features a happy bee with a chef's hat, symbolizing the
brand's commitment to bringing joy and delicious food to its customers.

2. Mang Inasal

- History: Mang Inasal is a fast-food chain known for its

grilled chicken and traditional Filipino dishes. It was founded
in Iloilo City in 2003.

- Tagline: "Laging Bagong Luto, Laging Kainggit-Inggit"

(Always Fresh, Always Something to Envy)

- Logo Symbolism: The Mang Inasal logo incorporates an image of a bamboo skewer with
chicken, symbolizing their grilled chicken specialty.

3. Max's Restaurant

- History: Max's Restaurant is a popular Filipino restaurant

chain founded in 1945. It is famous for its signature dish,
"Max's Fried Chicken."

- Tagline: "The House That Fried Chicken Built"

- Logo Symbolism: The Max's Restaurant logo incorporates

the image of a rooster, symbolizing the brand's commitment to serving flavorful and quality
chicken dishes.

4. Coca-Cola

“Taste the Feeling"

Namely, rather than approaching each individual Coca-Cola product with a different
brand identity, the company will instead use a "one brand" approach, with all products
featuring "Taste the Feeling" as their tagline.

The Origin of Coca-Cola

On May 8, 1886, Dr. John Pemberton sold the first glass of Coca-Cola at Jacobs'
Pharmacy in downtown Atlanta. Serving nine drinks per day in its first year, Coca-Cola
was new refreshment in its beginning. See the story here of how it all began.

5. San Miguel Corporation

- History: San Miguel Corporation is one of the largest and

oldest conglomerates in the Philippines, founded in 1890. It
has diverse business interests, including food and
beverages, packaging, and energy.

- Tagline: "One Brand, One Family"

- Logo Symbolism: The San Miguel Corporation logo

consists of a circular emblem with the company's initials, representing unity and the collective
strength of the various businesses under the corporation.

6. Globe Telecom

- History: Globe Telecom is a leading telecommunications company

in the Philippines, founded in 1935. It provides mobile and fixed-line
services.

- Tagline: "Creating a Wonderful World"

- Logo Symbolism: The Globe Telecom logo consists of a stylized

globe, representing connectivity and the company's commitment to connecting people and
creating a better world.

7. SM Supermalls

- History: SM Supermalls is the largest chain of shopping malls in the

Philippines, founded in 1958. It offers a wide range of retail, entertainment,
and dining options.

- Tagline: "We've Got It All for You"

- Logo Symbolism: The SM Supermalls logo features the initials "SM" in a circular emblem,
representing a shopping bag. It symbolizes the brand's dedication to providing a complete
shopping experience.

8. Bench

- History: Bench is a well-known Philippine clothing and lifestyle brand

established in 1987. It offers a wide range of fashion apparel, accessories,
and fragrances.

- Tagline: "Love Local"

- Logo Symbolism: The Bench logo features the brand name in bold capital letters, representing
its contemporary and trendy image in the fashion industry.

- Products: Clothing, accessories, fragrances, personal care products.

- Meaning: Bench promotes and supports local fashion, culture, and craftsmanship.

9. Penshoppe

- History: Penshoppe is a Filipino clothing brand founded in 1986. It is

known for its trendy and affordable fashion offerings.

- Tagline: "Dedicated to Cool"

- Logo Symbolism: The Penshoppe logo consists of the brand name in a

stylized font, representing a youthful and dynamic image.

- Products: Clothing, accessories.

- Meaning: Penshoppe is dedicated to providing cool and fashionable clothing for the younger
generation.

10. Folded & Hung

- History: Folded & Hung is a popular Philippine clothing brand

established in 1998. It is known for its trendy and edgy fashion offerings.

- Tagline: "In Every Fold, Passion Lives"

- Logo Symbolism: The Folded & Hung logo features the brand name in a
folded ribbon-like design, representing creativity and passion.

- Products: Men's and women's clothing, accessories.

- Meaning: Folded & Hung believes that passion and creativity are reflected in every fold of their
fashion pieces.

10. Nike
“Just Do It”

In an interview with Design Indaba, Wieden revealed the phrase was inspired by the final words
of a death row inmate who was facing execution and said, "You know, let's do it."

11. Adidas

For Erich Stamminger, member of the

Executive Board of adidas-Salomon AG
responsible for Global Marketing and
President of adidas America, "Impossible is
nothing" captures in one short phrase the
essence of adidas as a brand and the
attitude that is known and shared by all
athletes around the world, "Impossible is
nothing" is the concept behind our brand positioning "forever sport" that clearly and emotionally
communicates our passion for sport." He added, "As an athlete you always strive to go further,
break new ground, surpass your limits. So do we as a brand, to achieve our mission to be the
leading sports brand in the world."

14. Secosana

- History: Secosana is a Philippine bag brand established in 1962. It

specializes in affordable and fashionable bags for men and women.

- Tagline: "Bags for Every Season"

- Logo Symbolism: The Secosana logo features the brand name in a

sleek and modern font.

- Products: Handbags, shoulder bags, backpacks, wallets.

- Meaning: Secosana aims to provide bags that are versatile and suitable for every season and
occasion.

15. JanSport

- History: JanSport is an American brand founded in 1967. It

is well-known for its durable and functional backpacks.

- Tagline: "Discover Freedom"

- Logo Symbolism: The JanSport logo features the brand name in a bold and distinctive font.

- Products: Backpacks, laptop bags, travel bags.

- Meaning: JanSport encourages individuals to embrace a sense of freedom and adventure with
their reliable backpacks.

16. World Balance

- History: World Balance is a Philippine

footwear and bag brand founded in 1980.
It offers a wide range of athletic and
casual footwear and bags.

- Tagline: "Keep Moving"

- Logo Symbolism: The World Balance logo features the brand name with an arrow-like design,
representing progress, movement, and dynamic energy.

- Products: Athletic shoes, lifestyle shoes, backpacks.

- Meaning: World Balance encourages individuals to keep moving, stay active, and embrace a
balanced lifestyle.

17. Parisian

- History: Parisian is a Philippine shoe and bag

brand that offers fashionable and affordable
footwear and bags for women. It was launched in
2003.

- Tagline: "Step into Style"

- Logo Symbolism: The Parisian logo features the brand name in a classy and elegant font.

- Products: Women's shoes, sandals, handbags.

- Meaning: Parisian aims to provide women with stylish footwear and bags that help them step
into their own unique style.

18. Ever Bilena

- History: Ever Bilena is a Filipino cosmetics

brand founded in 1983. It offers a wide range of
affordable and quality makeup products.

- Tagline: "Ever Bilena, Ever Beauty!"

- Logo Symbolism: The Ever Bilena logo features a stylized "EB" representing the brand's
initials.

- Products: Lipsticks, foundations, powders, eyeshadows, blushes.

- Meaning: Ever Bilena aims to provide affordable beauty products to empower women to look
and feel their best.

19. Careline

- History: Careline is a Philippine cosmetics brand

launched in 2005. It caters to the younger market,
offering trendy and affordable makeup products.

- Tagline: "Unleash the Fun"

- Logo Symbolism: The Careline logo features the brand name in a playful and vibrant font.

- Products: Lipsticks, eyeliners, blushes, mascaras.

- Meaning: Careline encourages young individuals to express their creativity and have fun with
makeup.

20. Vice Cosmetics

- History: Vice Cosmetics is a Philippine makeup brand

launched by Vice Ganda in 2017. It offers affordable and
inclusive makeup products.

- Tagline: "Ganda for All"

- Logo Symbolism: The Vice Cosmetics logo features the brand name in a bold and playful font.

- Products: Lipsticks, blushes, highlighters, eye shadows.

- Meaning: Vice Cosmetics promotes inclusivity and celebrates beauty in all forms, empowering
everyone to feel beautiful.

21. BLK Cosmetics

- History: BLK Cosmetics is a Filipino makeup brand founded by

Anne Curtis in 2017. It focuses on timeless and wearable beauty
products.

- Tagline: "Uncomplicated Beauty"

- Logo Symbolism: The BLK Cosmetics logo features the brand name in a sleek and minimalist
design.

- Products: Lipsticks, foundations, eyeliners, cheek palettes.

- Meaning: BLK Cosmetics believes in enhancing natural beauty with simple and versatile
makeup products.

22. Loreal

“Because, we are all worth it.”

Since its inception, “Because you’re Worth It” has been translated into 40 languages

and has become the militant tagline uniting women around the world, encouraging them

to fearlessly embrace their ambitions and believe in their self-worth every day.

Having a recognizable brand is crucial for the success and growth of a business. Here are some
insights on why a recognizable brand is important:

1. Differentiation: In a competitive market, a recognizable brand helps distinguish a business

from its competitors. It creates a unique identity that sets the brand apart and makes it easily
identifiable by consumers.

2. Trust and Credibility: A recognizable brand builds trust and credibility with consumers.
When people are familiar with a brand and its consistent presence, they feel more confident in
choosing its products or services. A strong brand reputation helps establish a positive
perception and fosters customer loyalty.

3. Customer Loyalty and Advocacy: A recognizable brand often attracts loyal customers who
develop an emotional connection with the brand. Loyal customers not only continue to support
the brand but also become brand advocates, spreading positive word-of-mouth and referring
others to the brand.
4. Premium Pricing: A well-known and reputable brand can command premium pricing for its
products or services. Consumers are often willing to pay more for a brand they recognize and
perceive as having higher quality or value.

5. Expansion Opportunities: A recognizable brand opens doors to expansion opportunities,

such as entering new markets or introducing new product lines. When a brand has established
trust and a positive reputation, it becomes easier to gain acceptance and interest from new
audiences.

6. Consistency and Cohesion: A recognizable brand ensures consistency and cohesion

across all brand touchpoints, including logo, visuals, messaging, and customer experience. This
consistency helps reinforce the brand's identity, values, and promise to consumers.

7. Emotional Connection: A recognizable brand has the power to evoke emotions and connect
with consumers on a deeper level. Brands that successfully tap into consumers' emotions can
create a strong bond, leading to long-term relationships and increased brand loyalty.

8. Attracting Talent and Partnerships: A recognizable brand also attracts top talent and
potential partnerships. People are often drawn to work with or be associated with reputable and
well-known brands, which can provide a competitive advantage in recruiting and forming
collaborations.

In summary, a recognizable brand provides numerous benefits, including differentiation, trust,

customer loyalty, premium pricing, expansion opportunities, consistency, emotional connection,
and the ability to attract talent and partnerships. Investing in building a strong and recognizable
brand is a strategic move that can yield significant long-term advantages for a business.