Professional Documents
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Module 1
Name: _________________________________________
Section: ________________________
Disclaimer
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without KCAST’s prior written consent.
Module Overview The course is a vital contribution among the students who have the
passion to manage and or owns a business. The course covers an integration
of key points of entrepreneurship which seeks to enlighten people of its
significance in any kind of organization thus incorporating studies on how
to start a business, how to prepare a business plan, how to prepare a
feasibility study, how to manage ones business, how to interpret financial
statements, ethics in business, and the entrepreneur’s responsibility to the
community in general. The knowledge and skills of production of goods and
services will serve as a tool for economic development that will surely
benefit the Filipino people in achieving the quality of life for aspiring
successful entrepreneurs.
Module At the end of this module, you should be able to do the following:
Objectives/ 1. explain the importance of entrepreneurship in the society;
Outcomes 2. distinguish between the terms entrepreneurial traits, qualities, and
functions; and,
3. explain the basic characteristics of entrepreneurs, and describe
different kinds of entrepreneurship.
Module All activities must be submitted via email or messenger if you have
Requirements chance to access the internet but for those who have no access to internet
Submission
you may submit your output in school. Please write your answers on the
Instructions
space provided hereof.
Means of Support Students may contact teacher for assistance and guidance thru:
Email: agustinherrick1989@gmail.com
Fb Account/Messenger: Herrick Onia Agustin
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Let us start our discussion, please spend enough time undertanding the contents of this lesson,
you can use dictionary or any references you have to aid your learning. I believe in you! now let’s go
down to the details of topic. Here’s a greattip to optimize your learning,get a highlighter pen to shade
important terms and/or phrases, and most importantlytake a good nap for you to be revitalized.Aja!
that an entrepreneur as one who always searches for change, responds to it and exploits it as an
opportunity. INNOVATION is the specific tool of entrepreneurs by which they exploit change as an
opportunity for a different buiness or service.
TYPES OF ENTREPRENEURS
1. Innovative Entrepreneurs - They are those who always make new things by thinking of new
ideas. They have the ability to think newer, better and more economical ideas.
2. Imitating Entrepreneurs - They are those who don’t create new things but only follow the
ideas of other entrepreneurs.
3. Fabian Entrepreneurs - They are skeptical about changes to be made in the organization.
They don’t initiate but follow only after they are satisfied.
4. Drone Entrepreneurs - They are those who lives on the labor of others. They are die-hard
conservatives even ready to suffer the loss of business.
5. Social Entrepreneurs - They are those who initiate changes and drive social innovation and
transformation in the various fields such as education, health, human rights, environment and
enterprise development.
7. David Consunji was born to a middle class family in Hermosa, Bataan. Consunji is the
founder of DMCI Holdings, Inc with a net worth of $3.68 B. He started his construction business as
nothing more than a small contructor in 1954. He was a former secretary of Department of Public
Works, Transportation from 1970-1975 during the Marcos Administration. He also has stakes in the
country’s largest coal miner, listed subsidiary, SEMIRARA MINING.
8. Jaime Augustus Zobel de Ayala is the Chairman and Chief Executive Officer (CEO) of
Ayala Corporation with a net worth of $3.7 B. He succeeded his father as the company’s President and
CEO in 1994. Zobel is also the Chairman of GLOBE Telecom, BANK OF THE PHILIPPINE
ISLANDS (BPI), and Integrated Micro-electronics Inc. (IMI). He also serves as Co-Vice Chairman of
Mermac, Inc.
9. Lucio Tan was once the longest running richest man in the Philippines not until his great rival,
Henry Sy took over the throne. Tan is a Chinese-Filipino billionaire with a net worth of $4.2 B. He has
interests in airline, banking, tobacco, liquor, real estate industries and education. In 1966, Tan started
his own cigarette company named Fortune Tobacco. He also established and put up Asia Brewery in
1982. Now a subsidiary of LT Group, the brewery was the only one then to compete with the market
leader San Miguel. Also, in 1993, Tan secured control of the country’s airline carrier PHILIPPINE
AIRLINES (PAL).
10. Enrique Razon Jr. is a Filipino billionaire with a net worth of $4.3 B. Razon is also known
as “Ports King”, since his knowledge on how to control of where to put a port is, used him as a key to
becoming one of the country’s richest business tycoons. His investments came from their family
business, the International Container Terminal Services (ICTSI), which is the largest port operator in
the Philippines. Razon serves as the Executive Chairman and Chief Executive Officer of Bloomberry
Resorts Corporation. He is also the Chief Executive Officer and President of INTERNATIONAL
CONTAINER TERMINAL SERVICES, INC.
11. John Gokongwei is the second richest Businessman in the Philippines with a net worth of
$5.5 B. He was born in China to a Filipino-Chinese father who was a scion of a wealthy Cebu-based
family. Unfortunately, at the age of 15 he had to work to provide for his family since they became flat
broke. He sold roasted peanuts and opened up a small stall in the market. He even sold soap, candles,
and threads to earn money. Fortunately, with his determination, JG Summit Holdings, Universal
Robina Corporation, Robinsons Corporation, and CEBU PACIFIC are all Gokongwei’s fruits of labor.
12. Henry Sy has a net worth of $18. He is a Chinese-Filipino businessman and the founder of
SM PRIME HOLDINGS. In 1958, Sy opened the first Shoe Mart store and has since evolved into a
dynamic group of companies with five lines of businesses-shopping malls, real estate development
and tourism, retail, financial services, hotels and conventions. Forbes Magazine listed him as one of
the richest man in the Philippines for ten years in a row.
CHARACTERISTICS OF AN ENTREPRENEUR
1. Vision. An entrepreneur has a dream and he visualizes the ways and means to achieve dream.
2. Confident. It is a hallmark of the entrepreneur. Many gain their sense of self-esteem and faith
in their ability to face challenges and by seeing the results and gaining the praise and respect of others.
3. Feels a Sense of Ownership. Uses individual accountability in the ultimate pursuit of
profitability, teamwork, and overall sucess.
4. Able to Communicate. Communication is the key to successful relationships with people.
The entrepreneur develops a keen ability to listen and hear what others are trying to say, because the
best communications got that way by first being the best listener.
5. Team Player. By employing the physics of interpersonal synergy and dynamic relationships.
One twig can be easily snapped, but a bundle of those small twigs becomes stronger than the sum of
its individual parts and can be impossible to bend, much less break.
6. System-Oriented. Good systems allow us to reproduce great results every time with less and
less exertion of energy or resources. Designing, implementing, and perfecting systems is one of the
most useful and rewarding skills of an entrepreneur.
7. Dedicated. Entrepreneurs dedicate themselves to the fulfillment of their plans, visions, and
dreams, and that tenacity of purpose generates electricity throughout the whole organization.
8. Grateful. Being grateful for what the entrepreneurs have opens us up to receive more, and one
reason that is true is because those who are grateful appreciate what they are given.
9. Optimistic. A positive outlook is essential for the entrepreneur, who learns to see setbacks as
bargain priced tuition for the valuable business lessons gained through firsthand experience.
10. Knowledge. An entrepreneur has full knowledge about all the technicalities of his business -
be it technological, operational, financial or market dynamic.
11. Desire to Succeed. An entrepreneur has a strong desire to succeed in life. Their dreams are
not just limited to achieving one single goal but they constantly work to achieve higher goals.
12. Passion for the Business. It is where the entrepreneur’s belief that the business will
positively influence people’s lives. For social entrepreneur’s passion is what drives them to bring about
the change that they so desire in the environment or social aspect.
13. Money Management. Entrepreneurs start viewing money as a resource.
14. Creative Thinking. This ability allows entrepreneurs to view resources in a completely
different aspect than normal individuals.
15. Positive Mental Attitude. No successful entrepreneur without a positive attitude. if
maintain confidence, persevere and continue to stay positive, we will be successful; if allow doubt and
uncertainty to prevail, will probably fail.
Great job! Now, give yourself two big thumbs up for your effort!
I would like to know how much learnings you gain. Please summarize and put your answers
on the space provided below.
Who among the successful entrepreneurs you admire most and why? What specific
characteristic you observe which makes them successful?
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QUALITIES OF AN ENTREPRENEUR
1. Planner - entrepreneur has a strong desire to achieve a higher goal and make their dreams
come true. So the entrepreneur must have these quality to achieve that target an entrepreneur cannot
achieve the target.
2. Technician - an antrepreneur must have the technical knowledge. He should know how to use
the resources and achieve target.
3. Motivator- he inspires the employees to achieving the target.
4. Future Oriented - entrepreneur shows a high level of future orientation. They do not allow
the past to obsess them. They are oriented towards present and future.
5. Interpersonal Skills - an entrepreneur is a person who during the course of his activities he
should be a person who likes working with people and who has skills of dealing with people.
6. Disciplined - these individuals are focused on making their businesses work, and eliminate
any hindrances or distractions to their goals.
7. Competitive - many companies are formed because an entrepreneur knows that they can do a
job better than another.
8. Creativity - one facet of creativity is between able to make connections and seemingly
unrelated events or situations. They will repurpose products to market them to new industries.
9. Determination - entrepreneurs are not thwarted by their defeats. They look at defeat as an
opportunity for success. Successfull entrepreneurs do not believe that something cannot be done.
10. Strong Work Ethics - successful entrepreneur will often be the first person to arrive at the
office and the last one to leave. Their mind is constantly on their work, whether they are in or out of
the workplace.
FUNCTIONS OF ENTREPRENEUR
1. Risk Taking and UncertaintyBearing - the future is unpredictable; the entrepreneur has
to take risks in these circumstances. Taking risks form an important entrepreneurial function. Kinght
defined entrepreneur as “the economic functionary who undertakes such responsibility of uncertainty
which by its very nature cannot be insured or capitalized or salaried too.”
2. Taking Business Decisions - he has to formulate an action plan to foster high quality on the
product to be produced. He has to evolve the best possible method of production which would earn
him sizeable profit.
3. Managerial Functions - the entrepreneur arranges finance, purchase raw materials,
provides the necessary infrastructure for production. The entrepreneur has a multi-faced personality
when he undertakes managerial functions. He provides a logical and scientific basis to the above
functions for the smooth operation of the enterprise thereby avoids chaos in the field of production,
marketing, purchasing, recruiting and selection.
4. Decision Making Function - the most vital function an entrepreneur discharges; the
selection of the best course of action that bears greater benefit than sacrifice.
5. Innovation - introduces far-reaching improvements in the quantity and quality of production
line and considers the economic viability and technical feasibility of an innovation. Entrepreneurs
enhance the quality of consumers’ lives by introducing new products and services that solve problems
and fulfill consumers’ needs.
6. Coordination - involves selection of the right type of factors, employment of each factor in
the right quantity, use of the best technical devices, division of labor, and reduction of waste.
7. Environmental Analysis- classified as internal environment - are controllable; and external
environment - are beyond the control of the business.
8. IdentifyingEntrepreneurial Opportunity - an entrepreneur has to keep his eyes and ears
open and require imagination, creativity and in formativeness.
9. Turning Ideas into Action - an entrepreneur should be capable of turning his ideas into
reality; collects information regarding the ideas, products, practices to suit the deman in the market.
10. OrganizationalFunction - entrepreneur as an organizer and organizing function which
brings together various factors of production, ensures continuing management and renders risk-
bearing functions as well.
I would like to know how much learnings you gain. Please summarize and put your answers
on the space provided below.
Give at most three (3) names of entrepreneurs in your locality that you know and
identify what factor or factors that makes him/her successful.
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The entrepreneurs also make sure that the suppliers will have a ready market for their product
and services. Lastly, business entrepreneurs provide a training ground for future entrepreneurs. Some
even improved on the entrepreneurial skills passed on to them.
It also consists of assembling the resources consisting of land, labour, and capital for the purpose
of producing goods and services. The entrepreneur is also responsible for deciding on the rate of
output his ventures must produce. He also bears the risk inherit to the ventures. If the entrepreneur’s
task appears to be great burden, the prospect of profits makes it bearable.
entrepreneurs ought to behave. This business ethics paved the way for the adaption of the general rule
of the society.
The ethical behavior required of entrepreneur is determined by the public, interest groups like
society prevention of cruelty to animals, business organization and individual’s personal morals and
values. Certain factors regarding ethical behavior is influenced by any or combination of the situation,
reward system, individual differences and other factors.
There are definite ways on how to encourage ethical behavior among employees such as adaption
of a code of ethics, institution of rewards and punishments concerning ethical behavior, adaption of
internal programs resolving conflicts, creation of ethics review committees, Provision of training in
ethics for employees and top management support.
In a business, a formal document indicating the entrepreneurships adapted principles of
appropriate behavior is called the Code of Ethics. Ethical issues’ concerning entrepreneurship arises
between the company and the customer, the company and its personnel, the company and its business
associates and the company and the investor and financial community.
When ethical abuses are committed, the most probable victims are the customers. As
entrepreneurs, customer rights should be provided like the right to be safe, the right to be informed,
the right to choose and the right to be heard.
On the other hand, there is always the possibility that business firms, including entrepreneurship
will commit unethical act towards their employees. Good ethical conducts require entrepreneurs to be
aware for their responsibilities to employees. Those responsibilities are workplace safety, quality of
life issues, avoiding discrimination and preventing sexual harassment.
ENTREPRENEURIAL PERSONALITY
Operating a business enterprise is a very challenging occupation. Only a small number of
entrepreneurs become successful and the levels of their success differ. Therefore, entrepreneurship is
not for everyone.
Two factors that determine success or failure in an entrepreneurship:
1. The Environment as a Factor- an entrepreneurship will survive and grow only in economic
environments of free enterprise.
2. The Personality of the Entrepreneur- every person has a personality that is unique and
different from others. Personalityrefers to the pattern of characteristics that distinguishes one person
from another.
Remarkable! I know you are capable of so much more! Don’t be shy, please share your brilliant
ideas on the things you have learned out from readings. You can use real-life experiences if want to.
Have fun!
As your are about to take this course, you could start a business virtually. Use your
imagination. Choose two (2) that you could imagine owning and why. Put your answers
here: (Limit your answersof at least 50 to at most 75 words.)
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You are required to share your learning out from the readings. Put your answers here:
(Limit youranswersof at least 50 to at most 75 words.)
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RUBRIC FOR
SUBJECTIVE ASSESSMENT
REFERENCES
Batisan, R. (2016). Entrepreneurship Module, Diwa Senior Highschool Series, Diwa Learning System
Inc. Legaspi Village, Makati City Philippines
Entrepreneur Media Incorporated. Starting Your Own Business 4th Edition. United States of America:
2007.
Pamplin College of Business and Virginia Tech Libraries. Chapter 6, Entrepreneurship: Starting a
Business. 2016 from http://hdl.handle.net/10919/70961
Teaching Guide for Senior High School, Fundamentals of Accountancy, Business, & Management 1,
CHED in collaboration with PNU