ASSUMPTION SCHOOL PASSI CITY ILOILO, Inc.

Saligumba Street, Passi City, Iloilo

Tel. # 311-6263/5245
Government Recognition (R-VI) No. SR – 028, s. 2014
S. Y. 2020 - 2021

LEARNING ACTIVITY SHEET NO. 3

Finals-Disciplines and Ideas in the Applied Social Sciences

Name: ________________________________________ Grade and Section: _____________________

Time Frame: December 1-3, 2020 Date Submitted: ________________________
Week 3

Topic: CLIENTELE AND AUDIENCES IN COMMUNICATION

Learning Target/s: At the end of this lesson, the student will be able to describe the clientele and
audience of communication.
Day 1

Knowing our audiences can help us tailor our messages to achieve effective communication.
Audiences can be classified into the following: Individuals, communities, groups and
organizations.

ACTIVITY 1: Article Analysis

Directions: Read the article and answer the questions given below.

Julia, now a successful broadcast journalist, was invited by her former school to deliver a speech on
career day. A week before the scheduled event, she contacted the teacher-in-charge to confirm the
time and venue. She asked also about what kind of information she is expected to provide in her
speech. Julia asked about prospective audience she learned that her audience will be composed of
high school students, mostly women, who wish to take up media-related careers. She learned that
most of them took up a journalism elective and currently involved with the school or community paper.
With this information in mind, Julia set to write her speech and presentation. She researched on the
latest trends in hopes of relating more to her young listeners.

1. Why is it that Julia needs to know her intended audience? Is it really necessary? Explain.
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2. In the selection that you have read who are the prospective audience of Julia?
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ACTIVITY 2: Who am I?
Directions: Think about your likes, dislikes, favorites, ambitions, family, travels, preferences, attitudes etc.
Choose a partner among your classmates whom you can share your answers with. The two of you will be
sharing your reflections. Write the reflection of your partner in the next page of this Learning Activity Sheet.

NNo part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.
  The activity that you just have finished is an example of individual audience.
 Let’s proceed on the communities as clientele of communication. Communication in this type of
audience is used to convey and explain information, to seek community feedback on information, to
engage community talent and skills in helping solve a collective problem, to elicit community support for
an initiative or program, and to engage or negotiate community in a planning process among others.
ACTIVITY 3: Picture Collage
 Clip or draw a picture that represents communities as an audience of communication.

Place your pictures

here

ACTIVITY 4: Essay Writing

 Watch the video using the link https://www.youtube.com/watch?v=x6LqLCt5kdA or you may opt to read
the text sent on your group chat about clientele and audiences of communication then answer the
activity below.
 Construct an essay consists of 3-5 paragraphs that describes the clientele and audiences of
communication and distinguish the needs of individual, communities, groups and organization.
 Use an extra sheet of paper or bond paper for this activity.

NNo part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.
 ASSUMPTION SCHOOL PASSI CITY ILOILO, Inc.
Saligumba Street, Passi City, Iloilo
Tel. # 311-6263/5245
Government Recognition (R-VI) No. SR – 028, s. 2014
S. Y. 2020 - 2021

LEARNING ACTIVITY SHEET NO. 4

Finals- Disciplines and Ideas in the Applied Social Sciences

Name: ________________________________________ Grade and Section: _____________________

Time Frame: December 7-10, 2020 Date Submitted: ________________________
Week 4

Topic: COMMUNICATION MEDIA CHANNEL

Learning Target/s: At the end of this lesson, the student will be able to distinguish the appropriate
communication media channel(s) to use in different settings and situations.
Day 1
Communication media refers to the path or a channel
What is through which data or information is transferred from one
communication
place to another.
media?

ACTIVITY 1: Enumeration Idea Map

Directions: List down an example of communication media channel that you already know using the graphic
organizer below.

Communication Media Channel

 As emerging technologies provide communication practitioners and audiences with a wider range of
source selection and channels of information, individuals are selecting a media repertoire to suit their
communication needs and achieve their communication goals. We will discuss three in this lesson:
mass media, telecommunications, and new media (to which social media is categorized).

ACTIVITY 2: Data Retrieval Chart Completion

Directions: Complete the data retrieval chart. Categorize the examples of communication media channel in the
table if they belong to mass media, telecommunications, or new media.

NNo part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.
 Radio Magazines Pamphlets
Journals Cable Television Radio
Facebook Telephone Twitter
Android Phone Books Instagram
Brochures Email Telegraph

Mass Media Telecommunications New Media

Day 2
ACTIVITY 3: Guess that Icon!

con

 These icons belong to some of the most popular social media sites today. Social media is considered a
subset of new media that allows for the creation and exchange of user-generated content.
ACTIVITY 4: Situational Analysis
Directions: Distinguish the appropriate communication media channel to use in different situations below.

1. Your neighbor’s house is on fire and you need to call the fire department. You have to repeat the
urgency of the situation and the address of the house on fire. ______________________________.
2. You are a reporter covering the fire in situation 1. People are already crowding the area. Some are
helping, others just bystanders talking to each other, firemen trying to put out the fire. It was noisy, even
with sirens blaring what communication media channel would you use so that the the public will be
aware of what is happening? _________________________________.
3. You are at home answering your learning activity sheets in disciplines and ideas in the applied social
sciences but you don’t have a book that can aide your learning what communication media channel will
you use to look for a reading material to supplement your answers? __________________________.
4. You are the Mayor addressing and highlighting the importance of fire safety and prevention, what
communication media channel will you use to inform the public? _________________________.

Reference:
 Jacklyn Marie L. Cauyan, Cherish Aileen A. Brillon, Rosalie T. Quilicol, Disciplines and Ideas in the
Applied Social Sciences, Vibal Group, Inc.

NNo part of this LAS may be reproduced in any form or by any means without written permission from ASPCI, Inc.