Dayananda Sagar University

Subject: Technical English

Assignment Topic: Social Media and Student Privacy

Submitted to: Dr Rochana Roy

Department of English
Dayananda Sagar University

Submitted by: Giridharan KS

Reg no: ENG22CS0306
Class: A32
Dayananda Sagar University

Date : 13-06-2023
Place : Bangalore

2022 - 2023
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Contents:

S. No Title Page no.

1 Introduction

2 Inception of Social Media

3 Social media and user data

4 Business Model of Social Media

5 Lack of Meaningful

6 Conversations

7 Privacy As a Service

8 Safety Measures to protect User

9 Privacy

10 Conclusion

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Headings
 font - Times new roman
 size 14
 1.5 spacing

Content

 font - Times new roman

 size 12
 1.0 spacing

 Page borders and Page numbers are must

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Introduction:

Social media facilitates the sharing of ideas and information through virtual networks. From
Facebook and Instagram to Twitter and YouTube, social media covers a broad universe of apps and
platforms that allow users to share content, interact online, and build communities. More than 4.7
billion people use social media, equal to roughly 60% of the world’s population

Social media originated as a way to interact with friends and family but soon expanded to serve
many purposes. In 2004, MySpace was the first network to reach one million monthly active users.
On average, global users spent 2.24 hours each day on social networks in 2020, the highest across
almost any media type.
People use various social media applications to network career opportunities, find others across the
globe with like-minded interests, and share their political views. Entertainers and politicians use
social media to engage with constituents and voters.

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 Inception of Social Media:

Before social media, people were less connected but more involved in their communities. They had
fewer connections online but stronger relationships in real life: they went to church together on
Sundays or played board games as a family; they met at bars after work; they helped each other move
into new houses or build fences around their property.

  It means that our sense of community has changed, our ability to connect face-to-face with our
social networks and share experiences as people in real-time on a social media platform. And when
we lose those skills, we also lose our understanding of what it means to be human ourselves –
because we have fewer opportunities to use them in our daily life.

Back in the early 2000s when the first social networks MySpace and Facebook appeared online, users
were much more open with their personal information. Most had “public” profiles, which could be
accessed by anyone, and few cared much about privacy.

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Social media and user data:

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Business Model of Social Media:
You are the product!
'If you are not paying for the product, you are the product. ' A quote that was said in a recently
released documentary entitled Social Dilemma We never pay for social media they are providing
services for free, letting you guys connect to each other in different parts of the world they are not
mother Teresa to do it for free! There is something deep inside the web of online socialization
platforms
Its all about data!
Social media apps collect data from users for creating a map of yourself virtually like a “Habitual
Digital Doppelganger” from bits and pieces of data they formulate a digital structure of yourself.
The usage of pattern recognition algorithms and sensors present in the phones they can judge your
activities for example, from your location activity they tend to map down your locality and the
location you update on your story they can map which kind of restaurant you like and they find the
kind of food you ate from the photos you post by a well developed pattern recognition algorithm.
They are creating a virtual you!
Data is money?
What do they really do with those data? This must be a question for a lot of you. The data which they
collect are processed layer by layer rigorously to provide targeted ads to the user and potential buyers
for the ad sellers
Targeted ads Vs. Traditional ads
Nowadays advertisers are much concerned about customer conversions. In traditional media “Not all
ad viewers are potential buyers” an advertiser books a prime slot in a tv network and can only know
the amount views he got not the amount of conversions
Whereas in targeted ads the advertisers have total control over the audience which they want to
advertise and they get all the data like the clicks and conversion metrics which is much better for the
ad seller to optimize his products and gain a better results in sales
In one way these advertisements are beneficial in finding the right buyers for the advertisers on the
other its so scary to know the fact that total privacy doesn’t exists
Creators are the key!
Creators are the key for any social media. Creators act as the driving force for users to use a social
media app at an any given time. The best example for creator driven social media is YouTube. In
YouTube the content created by the creator adds some value to the viewer and the value found in the
content makes the viewer to a fan or a subscriber which enables a constant audience coming back to
watch their video at any given time which lets the platform to place the ads in between the video that
gives a revenue share to the creator and the platform. “The value added by the creator is in turn
returning as revenue for the creator” hence creators are valuable driving source for a social media
platform

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Bibliography:

 Print Book

Format:

(One Author):

Last name, First name Middle name or initial. Title of Book. Publisher,
Publication Date.

(Two authors):

Last name, First name Middle name or initial, and Author First Name
Last Name. Title of Book. Publisher, Publication Date.

(Three or More Authors):

Last name, First name Middle name or initial, et al. Title of Book.
Publisher, Publication Date.

Example:

Hockney, David, and Martin Gayford. A History of Pictures: From

the Cave to the Computer Screen. Abrams, 2016.

 YouTube video

Format
Creator's Last name, First name Middle name or initial (or Username). “Title of
Film or Video.” Title of Website, role of contributors and their First name Last
name, Publication Date, Location (URL).

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Example:

Health Equity Institute. “What is Health Equity?” YouTube, 2 Dec. 2014,

www.youtube.com/watch?v=ZPVwgnp3dAc.

 Entire

Website Format:

Author Last name, First name Middle name or initial. Title of Website.
Publisher (if applicable), Date of Creation, Location (URL). Date of Access (if
applicable).

Example:
English. Winston-Salem State University, 2017,
https://www.wssu.edu/admissions/programs/english.html.

 Page of a Website

Format:

Author Last name, First name Middle name or initial. “Title of Web page,
posting or article.” Title of Website, Publisher (if applicable), Date of Creation,
Location (URL). Date of Access.

Example:

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“A Quick Guide to Reading Shakespeare.” Shakespeare Resource Center,
www.bardweb.net/content/ac/shakesreader.html. Accessed 18 April 2017.

 Film or Movie

Format:

Title of Film. Directed by Director First Name Last Name, performances by

Actor First Name Last Name, Film Studio or Distributor, Year.

Example:

Fight Club. Directed by David Fincher, performances by Brad Pitt and Edward
Norton, Twentieth Century Fox Film Corporation, 1999.
Or

Fincher, David, director. Fight Club. Twentieth Century Fox Film Corporation,
1999.

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