We capture attention through persuasive language techniques: We construct meaning through:

A: Alliteration - when you have several words together that all begin with the
same letter
R: Rhetorical Questions - questions that don’t require a verbal answer.
E: Exaggeration - emphasising certain points by using exaggeration.
D: Direct Address - when the speaker directly addresses another person or
you.
F: Facts and Figures - Things that are true and can be proven.
O: Opinions - An individual’s ideas, thoughts and feelings.
R: Repetition - Simple repeating of a word or phrase that emphasizes a point
and makes your point memorable.
E: Emotive Language - makes people feel emotional.
S: Statistics - Using numbers and maths to provide data to back up your point.
T: Triplets - groups of 3 things together. Groups of 3 sticks in our minds and
makes your argument catchy and memorable.
Simile - Saying something about one thing
by comparing or likening it to another thing.
Similes are signalled by the words 'like' and
'as.'
Metaphor - Directly comparing a thing to
another thing by saying it is that other
thing.
Personifcation - This technique shows or
suggests what something non-human is like
by giving it human attributes, emotions, or
intentions.
We make our writing interesting through sentence forms:
Simple Sentence - A sentence with one single
independent clause.
Compound Sentence - A sentence with two
independent clauses joined by a coordinating
conjunction (FANBOYS).
Complex Sentence - A sentence with an independent
clause and a dependent clause which starts with a
subordinating conjunction.
Minor Sentence - A sentence lacking an independent
clause. They are technically grammatically incorrect
but make sense in the context of the text. Minor
sentences are used to create drama, emphasise a point
or show surprise.
E.g. Imagine this. You're trapped. Cold. Lonely.

We create impact through sentence We create impact through sentence

types:
Declarative Sentence - The most
common type of sentence. It is a
sentence that makes a claim, that
states something. It declares
something.
Interrogative Sentence - This is a
sentence that is a question; it is
asking for information.
types:
Imperative Sentence - This is a
sentence that is a command or
instruction, telling someone or
something what to do or how to do it.
Exclamative Sentence - This is a
sentence in which a strong emotion is
expressed. It is often a single-word
sentence.