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    This document provides the details of Assignment 1 for the course "Finance And Marketing for Designers" which asks students to summarize Kellogg's marketing strategy using the 5 P's framework and discuss how internal and external factors have affected Kellogg's business in Malaysia and the changes they have made to their products and marketing mix. The assignment is worth 20% and is due on May 5th, 2023, with criteria including content, discussion, examples, language, and citations.

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    This document provides the details of Assignment 1 for the course "Finance And Marketing for Designers" which asks students to summarize Kellogg's marketing strategy using the 5 P's framework and discuss how internal and external factors have affected Kellogg's business in Malaysia and the changes they have made to their products and marketing mix. The assignment is worth 20% and is due on May 5th, 2023, with criteria including content, discussion, examples, language, and citations.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    0 views1 page

    Assignment 1

    Uploaded by

    khadija
    This document provides the details of Assignment 1 for the course "Finance And Marketing for Designers" which asks students to summarize Kellogg's marketing strategy using the 5 P's framework and discuss how internal and external factors have affected Kellogg's business in Malaysia and the changes they have made to their products and marketing mix. The assignment is worth 20% and is due on May 5th, 2023, with criteria including content, discussion, examples, language, and citations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    COLLEGE OF CREATIVE ARTS

    POST GRADUATE STUDIES

    Finance And Marketing for Designers (EVC 711)

    Assignment 1- Individual Assignment (20%)

    1. Based on the given article, please describe Kellogg’s marketing


    strategy? This includes the 5P’s that are product, price, promotion,
    place and people.

    (10 marks)

    2. Discuss in detail what are the internal and external marketing


    environment that had somehow affected the way they conduct their
    business in Malaysia. What changes that they have done on the
    product offerings and other marketing mix.

    (10 marks)

    Criteria of assessment:

    1. Content 5%
    2. Discussion 5%
    3. Justification and examples 5%
    4. Language 2%
    5. Citation and references (APA format) 3%

    TOTAL 20%

    Submission Dateline: 5/5/2023 (Friday)

    Late Submission Will NOT Be Entertained

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