Case 13

1. Downtown arcade
Pluses: The transportation is convenient and the geographical location is good.
Because it is rebuilt, the number of customer groups of the stores settled in are at the
same starting point, and the number and types of stores planned to be opened will be
more, which can attract customers with different needs, so the passenger flow will be
more.
Minuses: The passenger flow is unstable, which may be mostly concentrated on
Saturday and Sunday, and the planned construction time of the shopping center is
long.

2)Tenderloin village
Pluses: Good geographical location, stable passenger flow, cheap rent and no
additional conditions.
Minuses: There are already three small women's clothing stores with competition,
attracting Limited customers, mostly surrounding residents.
3)Appletree mall
Pluses: It has been a shopping center operating for a long time, so it has a mature
scale and has accumulated a certain number of customer groups. Other women's
clothing stores of the same kind have higher prices, and can form their own
advantages through price advantages. There will also be daily promotional activities
to promote consumption.
Minuses: The rent is high and far from the urban area. It will be inconvenient to take
care of children. Moreover, because a second shopping center will be built soon, the
operation life of the shopping mall may be short and risky.

2.1）Downtown arcade
Merchandise: Suitable for recreation and entertainment.
Customers: Customers who are willing to spend time shopping for recreation and
entertainment.
2)Tenderloin village
Merchandise: Suitable for cheap and convenient goods.
Customers: Young people and nearby residents who pursue a comfortable shopping
environment or quality of life.
3)Appletree mall
Merchandise: Suitable for store brand goods, luxury goods and other expensive
goods.
Customers: High consumption customers with certain economic strength.

3.
류고연&왕빈: Choose Downtown arcade.
Reason: Rent is reasonable and the planned location of the store is satisfactory, and all
stores are at the same starting point, competing, but avoiding the impact of back-door
spending by other stores on their stores. The entire shopping center is located in the
center of the city, effectively ensuring customer traffic. as a trade center in the city
center, it has superior geographical location, a large number and types of shops after
renovation, easy to attract consumers, and has a good prospect of opening shops here.

이격원:&전일연: Choose Tenderloin village

First, Stephanie live with two minor children, so she need to choose a location that is
near to me and convenient for transportation, so as not to delay my life to the greatest
extent. Second, she have a professional foundation in art and a talent for fashion, so
the design of the ready-to-wear boutique and the selection of clothing need to reflect
her own personal aesthetic. These characteristics may not be accepted by the public,
so it is necessary to open the store in an elegant and fashionable environment, which
can attract more customers with the same aesthetic. Third, the annual rent here is the
least among the three sites, and there is no surcharge, which can reduce some
unnecessary costs. Due to the care of the landlord, the lease term is only two years.
Because even in two years if the sales are not good the boutique will not lose much
money. The most important point is that it is relatively prosperous and close to the
convention center, so the economic strength of customers is not too bad. The well-
preserved neat and orderly russet, sandstone buildings and the atmosphere of the
clothing store will be more matched, and most of the residents here are very proud of
their community, so if Stephanie open a clothing store in this place, Can attract many
loyal customers. Finally, this store is located in the city and it is convenient to
accompany children.