MARKET PLACE

Marketplace is called a platform that provides a place and facilities for sellers
to gather. Then offer products or goods for sale and can be services to
potential consumers or customers.This process is done without physically
meeting, because it is already using a platform for buying and selling on the
marketplace.
Market example:
1. Tokopedia
The marketplace founded by William Tanuwijaya has become one of the
largest in Indonesia since 2009. At the age of more than 10 years,
Tokopedia managed to get the status of the largest Indonesian
marketplace with the number of visits reaching more than 137 million
users every month.
2. Shopee
A Singapore-based marketplace that is also big in Indonesia, Shopee
was established in 2015 and began expanding into the Asian market.
Not only in Indonesia, Shopee's territory is bigger than Tokopedia and
Bukalapak. After four years in Indonesia, Shopee managed to become
the third best in Indonesia after the other two above.

Difference between marketplace and online shop

Marketplace and online shop are two different things, the most basic
difference lies in the intermediary. Marketplaces are intermediaries,
connecting sellers and buyers, while online shops do not require
intermediaries in the buying and selling process.

Difference between E-Commerce and Marketplace

The most basic difference between these two parts is the platform side,
ecommerce stands alone and focuses on selling goods through their own site or
website. While the marketplace has a platform that focuses on selling goods
from various stores, besides that sellers must first enter and register on their
website.

Pros of Online Marketplace Business

No Need for Big Capital
In an online platform, sellers do not need to have a large capital because the
marketplace is already integrated and usually only uses a relatively easy
rental fee.

Big Opportunities Through Community

Online marketplace as a place for sellers to offer a variety of products,
through a platform that can create greater business opportunities

Disadvantages of Marketplace Online Business

High Competition
The number of sellers in the marketplace makes the competition in it very
competitive. In addition, the products sold can also be the same, therefore
each seller must have a strategy that is applied to get more consumers than
other sellers.
Difficult to Trust
Difficult to gain trust from customers is a major problem when deciding to sell
on the marketplace. This is usually targeted at new customers, due to the
possibility of scamming by rogue sellers. In addition, there is fraud to the sale
of illegal goods.

Conclusion
Marketplace is a platform with a role as a third party, also known as an
intermediary for sellers and buyers in the buying and selling process. It is
divided into two types, pure marketplace and consignment. Examples of the
largest marketplaces in the world are Amazon, Alibaba and Ebay.