Hello teacher and everybody. My name is Ngo Thi Bang Tam.

Next I
will present part 3: appropriate online selling platform.
1. Appropriate /əˈprəʊpriət/ online selling platform

Online business is a popular form of business in the current 4.0 technology era /ˈerə/.
E-commerce platforms are growing strongly, bringing many choices to businesses.
For jewelry accessories /əkˈsesəriz/, my group decided to sell on TikTok shop and
Shopee.
a. TikTok Shop
 Tiktok Shop is a store integrated /ˈɪntɪɡreɪtɪd/ into the Tiktok platform.

When users watch the video, the purchase /ˈpɜːrtʃəs/ link will appear directly
on it. Seller products are introduced to users through videos, livestreams.
Buyers will easily find out all detailed /ˈdiːteɪld/ information about the
product such as price, number of purchases, and reviews,...
 Just like other social networking platforms, on TikTok, we can record videos to
create content for marketing, advertising, product introduction... to our
followers. By only producing video content, our product images /ˈɪmɪdʒ/ will

reach customers most intuitively /ɪnˈtuːɪtɪvli/, attracting customer interest and

trust compared kəmˈperd/ to just posting product images. service in the usual
way.
 TikTok's advertising costs are cheaper than other platforms. Because it is a new
platform compared to platforms like Facebook, and Google... that's why
running ads on TikTok is still quite new..
b. Shopee
.
Doing business on the Shopee e-commerce platform has the following advantages:
 Shopee is the platform with the most visits currently compared to Lazada, and
Tiki . Therefore, when doing business on Shopee, your store will be easier to
reach buyers. It increases /ɪnˈkriːs/ the rate of successful sales orders, and at
 the same time, Shopee's policies /ˈpɑːləsiz/ are not tightened /ˈtaɪtnd/ in
many ways, giving businesses the freedom to choose products.
 Shopee has many promotions and discounts for online shops. This is the time
when online shops should take advantage to advertise their products and brands
for free.
 Shopee is more flexible /ˈfleksəbl/ in store registration ˌredʒɪˈstreɪʃn/.
Registering a store on Shopee, you will not spend any money but above all
save all kinds of costs for renting /renting/ a store, hiring employees,...

 Easy-to-use, user-friendly interface. The configuration /kənˌfɪɡjəˈreɪʃn/ is

extremely /ɪkˈstriːmli/ easy to use with clear, eye-catching specific products.

This is also what attracts customers to stay and come back.

Those are some of the reasons why my group chose to sell on tiktok and shopee. The
next part of the presentation is the Advertising Campaign kæmˈpeɪn, which will be
presented by Ngo Thi Ngan.