TELEVISION

BY KUMALDI,NISINI
AND SETHUKI
 THE TELEVISION
TELEVISION (TV) IS A TELECOMMUNICATION
MEDIUM FOR TRANSMITTING MOVING IMAGES
AND SOUND. IT IS ALSO A MASS MEDIUM FOR
ADVERTISING, ENTERTAINMENT, NEWS, AND
SPORTS.

IT BRING NEWS AND ENTERTAINMENT TO

PEOPLE ALL OVER THE WORLD.
 HISTORY OF
TELEVISION
THE CONCEPT OF TELEVISION IS THE
WORK OF MANY INDIVIDUALS IN THE
LATE 19TH AND EARLY 20TH CENTURIES.

IT WAS MADE BY CHARLES FRANCIS

JENKINS
THE ADVANTAGES OF
TELEVISION ADVERTISING
1. IT IS A MEDIUM WHICH
OFFERS IMMEDIATE TRUST
TO CONSUMERS.

OVER 60% OF CONSUMERS

SAY THEY TRUST TELEVISION
ADVERTISING WHEN THEY
SEE IT.
 2. PEOPLE WATCH A LOT OF
TELEVISION TODAY.
THE PERCENTAGE OF PEOPLE WHO SAY THEY WATCH TV
REGULARLY IS VERY HIGH. ABOUT 90% OF ADULTS WATCH
TELEVISION, WITH THE AVERAGE PERSON VIEWING 25 HOURS
PER WEEK.

WHICH MAKES PEOPLE WATCH AND GET INTRESTED IN THE

ADVERTISMENTS
 5. THERE ARE MULTIPLE WAYS TO
BROADCAST YOUR MESSAGE.
UNLIKE MOST ADVERTISING MEDIUMS, TV ALLOWS YOU TO BROADCAST A MESSAGE
WITH TWO OPTIONS INSTEAD OF ONE. YOU HAVE ACCESS TO VISUAL AND SOUND
INFLUENCES THAT ENCOURAGE PEOPLE TO SEE AND HEAR YOUR MESSAGE. THAT
COMBINATION MAKES IT EASIER FOR PEOPLE TO REMEMBER THE MESSAGE
PRESENTED TO THEM, WHICH INCREASES THE LIKELIHOOD THAT YOUR ADVERTISING
WILL CREATE A CONVERSION FOR YOU AT SOME POINT.
THE DISADVANTAGES OF
TELEVISION ADVERTISING
1. THE COSTS OF TELEVISION GO BEYOND THE AIR TIME.

FOR TELEVISION ADVERTISING TO BE EFFECTIVE,

COMPANIES MUST PAY FOR THE PRODUCTION ASPECTS
OF THE CONTENT FIRST. TO PRODUCE A TV AD, YOU
MIGHT BE FORCED TO HIRE A SCRIPTWRITER AND
SPOKESPERSON, FILM EDITORS IT MAY COST SEVERAL
THOUSAND DOLLARS TO JUST GET STARTED.
 2. TELEVISION ADVERTISING
IS DIFFICULT TO CHANGE.
ONCE YOU HAVE YOUR TELEVISION AD FILMED AND AIRING ON LOCAL
STATIONS OR NATIONAL BROADCASTS, YOU WILL FIND IT DIFFICULT TO
MAKE ANY CHANGES TO IT. IF YOU RUN ROTATING DISCOUNTS OR HAVE
A SPECIAL OFFER, DIFFERENT ADVERTISING OPTIONS MIGHT PROVIDE
BETTER RESULTS.
 2. PEOPLE CAN BECOME
NUMB TO BRAND
MESSAGES.

WHEN PEOPLE ARE EXPOSED TO TELEVISION COMMERCIALS REPETITIVELY, THEN THE

EFFECTIVENESS OF THE MESSAGE IS REDUCED. TIME LIMITS THE EXPOSURE OF THE MESSAGE AS
WELL, ESPECIALLY FOR CONSUMERS WHO WATCH TELEVISION ALOT. WHICH MADE IT BORING
AND NOT SPECIAL TO WATCH SINCE IT HAS BEEN WATCHED A SEVERAL TIMES
 television

THANK
YOU!
Presentation by kumaldi, nisini
and sethuki