7 DAYS SOCIAL MEDIA CALENDAR FOR XYZ TRAVELLING AGENCY

DAYS PLATFORM CONTENT TARGET HASHTAGS KPI’S

AUDIENCE
Twitter Create a thread about Travel #TravelMonday, Engagement rate
top 5 must visit enthusiasts, #TravelAfrica, (likes, comments,
MONDAY destinations in Africa Influencers #ExploreAfrica, retweet,
(e.g Seychelles, Journalists, #TourAfrica, enquiries)
Mauritius, Kenya, Adventurers #Japa2Holiday
Zanzibar) , High #Travel4Business
net-worth #XYZtravelagency
Create a thread about individuals,
top African countries Business
that have good enthusiasts
business prospects and anyone
(e.g., Rwanda’s interested in
success with solar exploring
energy, restaurant Africa
business. )
Instagram Carousel of exotic Travel #TravelMonday, Engagement rate
African destinations enthusiasts, #TravelAfrica (likes, comments,
(e.g., beaches, Influencers #ExploreAfrica, shares,
resorts, islands, malls, (like #Japa2Holiday enquiries)
and lots more) with a celebrities, #Travel4Business
caption highlighting artistes), #XYZtravelagency
the unique features Business
and experiences of enthusiasts
each location. Adventurers
and anyone
Share a post about interested in
top African countries exploring
that have good Africa
business prospects
(e.g. Rwanda’s
success with solar
energy, restaurant
business. )
TUESDAY Twitter Tweet a travel tip that Travel #TravelTipTuesday Engagement rate
is specific to one of enthusiast, #TourEurope, (likes, comments,
the European Influencers. #XYZtravelagency retweet,
destinations for XYZ enquiries)
services. Also allow
users engage by
sharing their favorite
travel tips in the
comments
Instagram Share travel tips that Travel #TravelTipTuesday Engagement rate
are specific to one of enthusiast, #TourEurope, (likes, comments,
the European Influencers. #XYZtravelagency shares,
destinations of XYZ enquiries)
services. Also ask
users to share their
favorite travel tips in
the comment section.

WEDNESSDAY Twitter Create a twitter Budget #WanderlustWednesday Conversion rates

thread of a travel conscious #NostressWednesday like number of
package that XYZ is travelers, #TravelonBudget bookings,
currently offering Young #XYZtravelagency enquiries
(e.g., discount working
traveling rate for class
couples or for a family
of four, free breakfast
for the first 3 days,
free tourist guides
etc.) With an
exclusive discount
code while also
encouraging users to
book their next trip
with XYZ traveling
agency.
 Instagram Create a promotion Budget #WanderlustWednesday Conversion rates
post of a travel conscious #NostressWednesday like number of
package that XYZ is travelers, #TravelonBudget bookings,
currently offering Young #CodedTraveler enquiries
(e.g. discount working #XYZtravelagency
traveling rate for class
couples or for a family
of four, free breakfast
for the first 3 days,
free tourist guide
etc.) with an exclusive
discount code while
also encouraging
users to book their
next trip with XYZ
traveling agency.

THURSDAY Twitter Giveaway - Make a Travel #ThrowbackThursday Engagement rate

thread of memorable enthusiasts #TravelMemories (likes, comments,
travel experiences who enjoy #GiveawayThursday retweet,
shared by clients in reminiscing #XYZtravelagency enquiries)
the past ,urge about old
followers to share trips.
their experiences and Elite
also include pictures individuals
from the trip. The
best pictures get a
prize.
Instagram Giveaway format - Travel #ThrowbackThursday Engagement rate
Share a reel of a great enthusiasts #TravelMemories (likes, comments,
travel experience who enjoy #GiveawayThursday shares,
from a client . Urge reminiscing #XYZtravelagency enquiries)
followers to describe about old
their best travel trips.
experience in the
comment section.
The most interesting
and most visual will
get a prize .
FRIDAY Twitter TGIF, share memes Foodies, #TGIF
that are relatable Influencers, #FoodieFriday
(e.g., I just want to Travelers #TravelandEat Engagement rate
relax and be taken who enjoy #PollFriday (likes, comments,
care of) trying new #WeekendGetaway retweet,
Share a tweet about meals. #XYZtravelagency enquiries)
the local cuisines of
popular travel
destinations including
pictures of a popular
dish.

Create a poll every

Friday (e.g What is
your favorite Friday
activity approaching
the weekend?
A. Taking
an online course
B. Vlogging
C. Making travel plans
Instagram TGIF, share memes #TGIF Engagement rate
that are relatable #FoodieFriday (likes, comments,
(e.g., I just want to #TravelandEat shares,
relax and be taken Foodies, #PollFriday enquiries)
care of) Influencers, #WeekendGetaway
Share pictures of local Travelers #XYZtravelagency
cuisines associated who enjoy
with popular travel trying new
destinations and ask foods.
followers to share
their favorite travel
cuisines in the
comment section
while also reposting.

Create a poll every

Friday (e.g., What’s
your favorite Friday
activity approaching
the weekend?
A. Taking
an online course
B. Vlogging
C.. Making travel
plans
SATURDAY Twitter Share customer Potential #TravelReviewSaturday Positive
reviews of XYZ customers #XYZtravelagency Engagement
services and ask who are rate.
clients to share their researching Travel agency
experiences with XYZ travel awareness to the
agencies public.

Instagram Share customer Potential #TravelReviewSaturday Positive

reviews of XYZ customers #XYZtravelagency Engagement
services and ask who are rate.
clients to share their researching Travel agency
experiences with XYZ travel awareness to the
agencies public.

SUNDAY Twitter Share an inspirational Travel #SundayInspiration Increase in

travel quote that enthusiasts #ShareyourDreamland engagement rate
encourages users to #Itsnevertoolate Enquiries
pursue their dreams #XYZtravelagency
of traveling (e.g.,
Travel is a therapy,
Adventures are the
best distractions, The
journey of a thousand
miles begins with a
single traveling
enquiry) which gives
them the opportunity
to share their travel
dreams in the
comments
Instagram Share an inspirational Travel #SundayInspiration Increase in
travel quote that enthusiasts #ShareyourDreamland engagement rate
encourages users to #It's Never Too Late Enquiries
pursue their dreams #XYZtravelagency
of traveling (e.g.,
Travel is a therapy,
Adventures are the
best distractions, The
journey of a thousand
miles begins with a
single traveling
enquiry) which gives
them the opportunity
to share their travel
dreams in the
comment
N.B ; Instagram and Twitter were chosen for XYZ’s 7-day social media plan due to their
popularity and diverse user base. Instagram's visual nature is great for showcasing
XYZ's travel destinations, while Twitter is better suited for sharing news , reviews and
sparking conversations with present and prospective customers. Both platforms offer
different engagement options, making them effective channels to reach a wide range of
potential customers .