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Research Methodology Exam - MSC 521

1) Sipradi is a major automotive company in Nepal that has been in business for over 38 years. It generates over $350 million annually and employs over 750 people. 2) As the sole distributor of Tata Motors in Nepal, Sipradi provides sales, service, and spare parts for Tata vehicles. It has established facilities for Tata's commercial and passenger vehicles. 3) Potential research topics for students include examining Sipradi's financial status, market strategy, human resource management, and corporate social responsibility initiatives. Primary and secondary data collection methods could be used.

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29 views2 pages

Research Methodology Exam - MSC 521

1) Sipradi is a major automotive company in Nepal that has been in business for over 38 years. It generates over $350 million annually and employs over 750 people. 2) As the sole distributor of Tata Motors in Nepal, Sipradi provides sales, service, and spare parts for Tata vehicles. It has established facilities for Tata's commercial and passenger vehicles. 3) Potential research topics for students include examining Sipradi's financial status, market strategy, human resource management, and corporate social responsibility initiatives. Primary and secondary data collection methods could be used.

Uploaded by

bikash rana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Mahakavi Devkota Campus

Tribhuvan University
Send Up - 2023
MSC 521: Research Methodology FM: 50
MBS/ 3rd Semester Time: 2 hrs
Students are encouraged to give their answers in their own words. Figures in the margin
indicate full marks.
Group A

Brief Answer Questions 5*3 = 15

1. Why literature review is important in research?


2. Differentiate between nominal scale and ordinal scale with suitable examples.
3. Write down the good criteria of good questionnaires.

Group B

Short Answer Questions: 7.5*2 = 15

4. Define Research Design. What are the features of case study design? Define the common
errors in research design
5. Explain the different types of sampling techniques in detail. Differentiate between
sampling and non – sampling errors. How does larger sample size help to reduce
sampling error?

Group C

Comprehensive question /Case analysis /Situation analysis question (4*5 = 20)

Sipradi has been witnessed as a major player in automotive and allied business. It has been
established as one of the largest and most driving brands in Nepal. More than 38 years of its
establishment, Sipradi has exceeded USD 350 million annual revenue. It is rapidly growing in
automotive, lubricant, financial service and equipment business sectors. It has been working with
more than 750 employees and over 650 support staff to accomplish a shared objective. Its
objective is to deliver quality products and services while adding synergy to the growth of
overall brand value.
Moreover, as a sole distributor of Tata Motors Ltd. India for Nepal since 1982, Sipradi Trading
Private Ltd (STPL) has been certified with ISO 9001:2015. With its reputed market recognition
and booming business, the company has been providing Sales, Services and Spare parts of Tata
motors. Furthermore, it has established facility for the full range of Tata Motor's commercial as
well as passenger vehicles. The company has huge networks throughout Nepal having 36 sales
network offices and 32 service centers dedicated to Commercial vehicles and Passenger Vehicles
with 300 spare parts outlets across the country.

In addition, Sipradi is also a sole distributor of Mak Lubricants, Michelin tires, Exide Batteries
and other various line of products. Sipradi Earthmovers distributes heavy construction equipment
manufactured by Tata-Hitachi. Still ahead in its booming Sipradi Auto parts have owned
dealership with garage equipment and genuine spare parts from Tata Motors. It is the market
leader in its segment. Envisaged with a view to revolutionize the pre-owned vehicle industry in
Nepal, Sipradi Assured has been the latest addition to the Sipradi family. Sipradi has
incorporated major Corporate Social Responsibility (CSR) initiatives in driver training, traffic
management, road building, drinking water supply, education and tree plantations and so on. Its
financial status, market strategy, human resource management, promotion in entrepreneurship
development, current financial status can be the major issues in research. Undergraduate and
graduate management students can show their interest to conduct research on above issues.

Questions:

a. What would be the major sources of data for the conduction of research based on the
above
issues?
b. Can interview, observations methods along with Likert Scale questions and questionnaire
be used together for the research on the issues given? If yes, justify.
c. Suppose you have to construct the questionnaire on the given issues. Explain the
principles of questionnaire writing.
d. How do you present data in tables, graphs and chart that you have collected in the process
of research on above issues.

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