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  • 01 Job Desc Marketing Dept

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    andre
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    1. This document outlines the job competencies and requirements for a Marketing Department Manager position and a Marketing Representative position. 2. For the Marketing Department Manager, key responsibilities include developing marketing strategies, plans, and programs and overseeing their implementation. Educational requirements include a bachelor's degree in engineering or 5-6 years of relevant experience. 3. For the Marketing Representative, key tasks involve gathering market research, implementing marketing strategies, and maintaining customer relationships. Educational requirements include a D3 degree in engineering or 3 years of experience in heavy equipment product marketing.

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    Jobdescription Marketing Departemen

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    1. This document outlines the job competencies and requirements for a Marketing Department Manager position and a Marketing Representative position. 2. For the Marketing Department Manager, key responsibilities include developing marketing strategies, plans, and programs and overseeing their implementation. Educational requirements include a bachelor's degree in engineering or 5-6 years of relevant experience. 3. For the Marketing Representative, key tasks involve gathering market research, implementing marketing strategies, and maintaining customer relationships. Educational requirements include a D3 degree in engineering or 3 years of experience in heavy equipment product marketing.

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    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    6 views4 pages

    01 Job Desc Marketing Dept

    Uploaded by

    andre
    1. This document outlines the job competencies and requirements for a Marketing Department Manager position and a Marketing Representative position. 2. For the Marketing Department Manager, key responsibilities include developing marketing strategies, plans, and programs and overseeing their implementation. Educational requirements include a bachelor's degree in engineering or 5-6 years of relevant experience. 3. For the Marketing Representative, key tasks involve gathering market research, implementing marketing strategies, and maintaining customer relationships. Educational requirements include a D3 degree in engineering or 3 years of experience in heavy equipment product marketing.

    Copyright:

    © All Rights Reserved
    Download as XLS, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    JOB COMPETENCIES PROFILE

    JOB CODE :
    Tanggal: 25/09/06 Revisi: 0

    JOB IDENTITY

    Job Title : MARKETING DEPARTMENT MANAGER


    Department : Marketing Department
    Division : Marketing, Sales & Distribution Division
    Direct Superior : Marketing & Distribution Division Head
    Direct Subordinate(s) : - Marketing Representative : 4 orang

    Performance
    TASK & AUTHORITY Level
    Indicator
    1 Menyusun strategi pemasaran dengan mempertimbangkan aspek segmentation, Full Market Share
    targeting dan positioning (STP), dan menentukan marketing mix (product, price,
    promotion dan place/distribution).

    - Melakukan segmentasi pasar berdasarkan demografi, psikografi, dan


    behavioral variable
    - Identifikasi target pasar
    - Meningkatkan positioning product secara terus menerus
    - Meningkatkan diferensiasi yang unik kepada customer dari product
    maupun layanan
    - Membuat pricing policy
    - Membuat rencana dan melakukan aktivitas promosi bersama team sales
    - Mengembangkan channel distribusi
    2 Menyusun dan mengelola implementasi rencana pemasaran (marketing Full Marketing Plan
    plan) dan program-program pemasaran
    3 Market Research
    4 Memastikan rencana produksi di Plant Operation berjalan sesuai rencana Full ITO
    5 Melakukan evaluasi kinerja bawahan, koordinasi, sharing informasi,
    motivasi, pendampingan
    6 Memberikan arahan yang jelas kepada staf dalam melaksanakan
    pekerjaan dan bagaimana membuat prioritas
    Full

    JOB REQUIREMENTS

    Educational Background: S1 in major: - Teknik

    (and/or) experienced for 5-6 yrs field: -

    Special Training or Certification in: - Marketing Management

    Page 1 of 4
    JOB COMPETENCIES PROFILE
    JOB CODE :
    Tanggal: 25/09/06 Revisi: 0
    - Salesmanship
    - Product Knowledge (major: Mining Product)
    - Marketing Communication
    Special Requirement: none
    JOB COMPETENCIES

    Optimal Range Required


    1 2 3 4 5
    1 Problem Analysis & Solution
    2 Work Efficiently
    GENERAL

    3 Customer Focus
    4 Build Relationship
    5 Team Player
    6 Communication
    7 Drive for Result
    8 Learning Ability
    9 Adaptability

    Optimal Range Required


    1 2 3 4 5
    A Managerial Skills
    1 Planning & Organizing
    2 Business Orientation
    3 Control
    4 Developing Others
    5 Organizational Commitment
    SPECIFIC

    6 Safety, Health & Environment


    7 Leadership

    B Technical Skills :
    1 Market Research
    2 Marketing Plan, Strategy & Tactics
    3 Negotiation skills
    4 Salesmanship
    5 Industrial & Product Knowledge
    6 Engineering economics
    7 Engineering

    Page 2 of 4
    JOB COMPETENCIES PROFILE
    JOB CODE :
    Tanggal: 25/09/06 Revisi: 0
    JOB IDENTITY

    Job Title : MARKETING REPRESENTATIVE


    Department : Marketing Department
    Division : Marketing, Sales & Distribution Division
    Direct Supervisor : Marketing Department Head
    Direct Subordinate(s) none

    Performance
    TASK & AUTHORITY Level
    Indicator
    1 Mengumpulkan informasi tentang produk, merk pesaing, harga, Full Informasi akurat dan
    delivery time, dll untuk bahan riset pasar lengkap
    2 Mengimplementasikan marketing strategy yang telah disusun oleh Full Omset penjualan &
    Marketing Manager profitabilitas
    3 Melakukan koordinasi dengan bagian manufaktur, AE, maupun
    4 principal dalam spesifikasi produk dan ketepatan delivery product
    5 Bersama MAD mengontrol pengiriman barang Full
    Membina hubungan yang harmonis dengan konsumen untuk menjaga Full Jumlah konsumen
    loyalitas konsumen loyal
    6 Melakukan marketing promotion
    JOB REQUIREMENTS

    Educational Background: D3 in major: - Teknik

    (and/or) experienced for 3 yrs field: - Pemasaran produk alat berat

    Special Training or Certification in: - Marketing Management


    - Salesmanship
    - Komunikasi
    - Inventory management
    Special Requirement: none

    Page 3 of 4
    JOB COMPETENCIES PROFILE
    JOB CODE :
    Tanggal: 25/09/06 Revisi: 0

    JOB COMPETENCIES

    Optimal Range Required


    1 2 3 4 5
    1 Problem Analysis & Solution
    2 Work Efficiently
    GENERAL

    3 Customer Focus
    4 Build Relationship
    5 Team Player
    6 Communication
    7 Drive for Result
    8 Learning Ability
    9 Adaptability

    Optimal Range Required


    1 2 3 4 5
    A Managerial Skills
    1 Planning & Organizing x
    2 Business Orientation x
    3 Control
    4 Developing Others x
    5 Organizational Commitment
    SPECIFIC

    6 Safety, Health & Environment


    7 Leadership

    B Technical Skills :
    1 Market Research
    2 Marketing Plan, Strategy & Tactics
    3 Negotiation skills
    4 Salesmanship
    5 Industrial & Product Knowledge
    6 Engineering economics
    7 Engineering

    Page 4 of 4

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