Active Wear

SS 23
CONTENTS
- Spring Summer 2023 Snapshot
- Root Activities
- Key Colour Story
- Materials / Innovation / Technologies
- Key Product of the Season - Men & Women
- VM Calender
Sportswear has emerged as one of the most promising and technologically driven
textile segment with massive innovations and advancements involved right from
raw material procurement to design and development.

New and innovative fabric technologies are being used to help the wearer improve
his performance. Fibers that are light weight, soft, easy to maintain, do not shrink,
and dry quickly are normally used.

A refined approch makes an imapact on active wear, reflecting the move to trans
seasonality and longvity througout the market.

- Multi-funtional
- Adaptable Style
- Durability
- Climate Beneficial
- Comfort
- Beathability
Root Activities
SS 23
Root Activities
- Training
- Running
- Cross Training
- Performance
- Everyday Active
- Lifestyle
- Yoga
Colour Palette
SS 23
Active Colour Palette
Colours in the S/S 23 palette reflect a new sense
of optimism as well as reassurance, with a mix of
energising brights, saturated pastels and grounding
neutrals. Pink is refreshed, while orange explodes
into juicy tones. Vanilla Cake replaces Butter as a
pastel yellow update, and blue shift to lighter and
brighter summery Hues.
Core Colour Palette
Core colours offer an edit of grounded and
versatile tones that will work across collections
and categories. For S/S 23 the emphasis on
classic tones, with the introduction of Red Glow
and Atlantic Blue.
Material/ Innovation/
Technology
SS 23
Water-repellent
SlickrB development is an ultra-light quality placing the membrane on
the outer layer. The breathable and water-repellent properties are
achieved through PFC- and solvent-free polypropylene and can
b e m a c h i n e w a s h w i t h o u t l o s i n g p e r f o r m a n c e q u a l i t y.
Antimicrobial & Anti odor
Fibres like seaweed-based SeaCell and oyster shell SeaWool, offer
inherent wellbeing properties such as moisture and odour regulation,
antibacterial properties and UV protection.
Lightweight and Downproof
Light summer variants pair air-permeating freshness with adaptable
insulation and stretch innovation. In Ss23 high sheen shift towards more
matte finishes for an effortlessly versatile appeal in sportswear.
Functionality & Utility
Innovative designs and ideas are Dropping in the market from Quirky
designs to patch pockets across the category. In Sports bra creatively
adjustable Straps are placed to give more comfort.
Translucent layers
Translucent layers give a sense of protection to sneakers. Durable and
waterproof layers will be essential for practical sneakers as consumers
prioritise outdoors-based lifestyles.
Colour Free
Sustainability is the biggest driver of this trend, as consumers explore
products that embrace a responsible ethos. Undyed materials respond
to design with a consciously crafted mindset, & an aim to reduce water
consumption & celebrate the natural colour of raw & recycled materials.
Geometric mesh
Prioritise sustainable yarns, as consumers who look to spend time
outdoors are more conscious about eco friendly developments. Opt for
biodegradable, recycled nylon or Cordura, as seen at Performance Days.
Sports Apparel - Men’s
Key Products
SS23
Utility T-shirt
- Air Permeability in Fabric
- Boxy Fit Activity
- Utility Pockets - Walking
- Crew Neck - EveryDay Active
- Lifestyle
Colour Blocked T-shirt
- Breathable Fabric
- Slim Fit Activity
- Sweat Repellent - Gym
- Stretchability - Running
- Yarn Dyed - Training
Graphic Print T-shirt / Polo neck
- All over Print
- Slim Fit Activity
- Light Weight - Fitness
- Stretchability - Running
- Sweat Repellent - Training
- Air Permeability in Fabric - Everyday
Pullover Cap Hoodies
- Soft Fabric material
- Boxy & Loose fit Activity
- Light Weight - Running
- Stretchability - Training
- Sweat Repellent - Everyday
- Lifestyle
Light Weight Shell Hoodie’s
- Water-repellent
- Water-repellent fastners Activity
- Light Weight - Running
- Functional & Minimal Pocket - Training
- Translucent Fabric - Fitness
- Everyday Active
Utility Shorts
- Water-repellent Activity
- Light Weight
- Running
- Functional & Minimal Pocket
- Training
- Light Weight & Down Proof
- Fitness
- Layering & Stratchability
- Athleisure
- Everyday Active
Joggers
- Light Weight & Soft Activity
- Minimal Pocket
- Running
- Light Weight
- Training
- Stretchability
- Fitness
- Sweat Repellent
- Everyday Active
- Athleisure
Sports Apparel - Women’s
Key Products
SS23
Crop Top
- Soft & Sweat Repellent Activity
- Breathable Fabric Panel
- Fitness
(Translucent Panel)
- Running
- Racer back & Criss - Cross Strap
- Training
for easiness & Support
- Lifestyle
- Pullover and Zipper Bra’s
- Athleisure
Crop/ Full Length Tee’s
- Colour Blocked/ Allover Print/ Logo Print Activity
- Air Permeability in Fabric
- Running
- Loose & Boxy Fit
- Lifestyle
- Softness & Freeness
- Everyday Active
Volume & Layered Shorts
- Tight Silhouette amalgamation with Activity
the Loose Layer.
- Fitness
- Stretchability & Easy Fit in the Fabric
- Training
& Style.
- Running
- Air Permeability & Sweat Repellent
- Lifestyle
- Utility Pockets with Draw string Detail
- Everyday Active
Performance Tights
- Minimal & Functional Pocket Activity
- High Waist, Skinny fit, Soft & Stretchable
- Fitness
- Sweat Repellent
- Running
- Breathable Fabric Panel
- Training
(Translucent Panel)
- Athleisure
- Logo & Fasteners Detailing
- Everyday Active
Joggers
- Functional Pocket Activity
- Tapered/ relaxed fit
- Fitness
- Elastic Waist & Ribbed Cuffs
- Running
- Draw String for the Waist fit
- Training
- Soft & Stretchable
- Lifestyle
- Everyday Active
Sports Footwear - Women’s
Key Products
SS23
Intregated Sole Runner
- Refreshed proportions & materials Activity
- Futuristic/ Soft forms & altered - Running
proportions - Training
- Heighted Sole & Colour blocked - Cross Training
- Everyday Active
Lifestyle Runner
- Knit ribbing Activity
- Innovative Designs - Training
- Fused seams and Minimal detailing - Athleisure
- Comfortable and soft Sole - Running
- Strong Gripping - Everyday Active
- Cross Training
Slip on Runner
- Seamless mesh fabric Activity
- Knit ribbing - Training
- Soft & Comfortable Sole - Fitness
- Shock absorbing midsole & Memory - Running
Foam insole - Everyday Active
Sports Footwear - Men’s
Key Products
SS23
Lifestyle Trainners
- Innovative Angular Sole Designs Activity
- Colour Panelled Design - Training
- Multi Directional Elastic upper sole - Fitness
- Light weight, Contemporary construction - Running
- High Gripping Sole - Everyday Active
Active Socks Runner
- Extremely Versatile Activity
- Multi Directional Elasticity - Athleisure
- Light weight, Contemporary construction - Fitness
- Running
- Everyday Active
Pro Running Shoes
- Fusion of Smart and active wear Activity
- Angular Soles, Fusion bonding & Neon - Running
detailing - Trainning
- Futuristic Soles with comfort in it. - Athleisure
- Strong Gripping - Fitness
- Elasticity - Everyday Active
Retro Court Sneaker
- Blurring lines between street wear & Activity
sportswear - LifeStyle
- Breathability - Everyday Active
- Durable rubber sole
- Panelled Detailling
VM Calender
SS23
VM Calender
SS23
Week Feburary March April May June
Active Wear -
1st Athleisure- Training wear-
Performance Wear - 3/4th shorts,
yoga pants, workout tees,
Unique Construction Yoga Tights
SALE tights, sneakers, Tights, Sports Bra, & Fabrication) T-shirts, tennis
Tights & Sweat Zip Hoodies,
Running shoes, shirts and polo
2nd Athleisure shorts, Caps ,Mens Shorts, Duffle Bags shirts, Running/
open Footwear Training Shoes
Training Shoes
Training wear-
Active Wear -
3rd workout tees, Cross Training - Athleisure-
3/4th shorts,
Tights, Sports Bra, Training Shoes, yoga pants, Tights,
Volume Shorts SALE
Sweat Zip Hoodies, Shorts, Tights, Athleisure shoes,
T-shirts, tennis
Training Shorts , T-shirts , Tank tops. Athleisure shorts
shirts & polo shirts,
4th Training Shoes,
Running Shoes
Sports Bra Cap, Sliders
Slidders
VM Display Guidelines
SS23
Ideal Display Method
S. No. Sub- Category Product Display Method
T-Shirts Hanging / Folding
1. Top Jacket’s Hanging / Folding
Sports Bra Hanging
Jogger’s Hanging / Folding
2. Bottom Short’s Hanging / Folding
Tight’s Hanging / Folding
3. Footwear Shoes / Sandal’s Single Piece Display
Cap’s Hanging
4. Accessories Backpack’s Hanging
Socks Hanging
Ideal Display Method & Density
Display Display Ideal Combo Total
S. No. Type Of Fixture Product
Method capacity (In each Tier/ Row/ Rail) Product
Stacking/ Footwear, Tee’s, Short’s, 6 option in 2 Footwear, 2 tee’s /
1. Nesting Table set of 2 22
Open Folding Pullovers, Track Pant’s each tier Pullover / 2 Short’s/ Tracks
Stacking/ Footwear, Tee’s, Short’s, 8 options 3 Footwear, 3 tee’s /
2. Nesting Table Single 28
Open Folding Pullovers, Track Pant’s Pullover / 2 Short’s/ Tracks
Stacking/ Footwear, Tee’s, Short’s, 8 options in 3 Footwear, 3 tee’s /
3. Double side Table Open Folding Pullovers, Track Pant’s 56
each tier Pullover / 2 Short’s/ Tracks
Stacking/ Tee’s, Short’s, 3 options on 3 Tee’s / Short’s /
4. Shelve Gondola Open Folding Pullovers, Track Pant’s Single Row 15
Track Pant’s
Single Side Hanging Hanging Tee’s, Short’s, 10 options on 2 Tee’s, 2 Shorts / Track
5. 25
Gondola Jackets, Track Pant’s Single Row pants/ 1 Jacket
Double Side Hanging Tee’s, Short’s, 5 options on 2 Tee’s, 2 Shorts / Track
6. Hanging 50
Gondola Jackets, Track Pant’s Single rail pants/ 1 Jacket
Tee’s, Short’s, 4 Options on 2 Tee’s, 2 Shorts/
7. Two Way Browser Hanging 40
Jackets, Track Pant’s one arm Track pants
Four Way Browser Hanging Tee’s, Short’s, 4 Options on 2 Tee’s, 2 Shorts/
8. 80
Jackets, Track Pant’s one arm Track pants
Wall - Hanging D bar Hanging Tee’s, Short’s, 4 Options on 2 Tee’s, 2 Shorts/
9. 20
Jackets, Track Pant’s one D bar Track pants
Wall - Straight Arm Hanging Tee’s, Short’s, 2 Options on
10. 2 Tee’s 10
Jackets, Track Pant’s one D bar
Wall - Step Arm Hanging Tee’s, Short’s, 4 Options on
11. 4 Tee’s 20
Jackets, Track Pant’s one arm
Single Display Right Footwear Display 1 Options Each/
12. Footwear Wall Unit 1 Footwear 1
Running Feet
Rules of Aesthetics
- All the footwear on the wall needs to face the same direction (Right Footwear).
- 1 footwear / running feet to be maintained on wall panels.
- On the nesting table, footwear along with apparel needs to be displayed.
- Merchandise display has to be done Light to Dark from left to right.
- Product stacking should have equidistance from both side and between the
stack on the shelves.
- Ensure enough gap is there between wall portal and the merchandise.
- Anything at first hanging must be properly hung with all the tags carefully
hidden from view.
- T-shirts needs to be properly paper folded and displayed on wall and tables.
- Nesting table should be well coordinated, styled and communicated, about the
brand story and merchandise.
- Make sure a prominent high point is there in the wall.
- On wall and browsers, apparel should be always in the size sets S –M –L –XL
- Top shelves to be used for highlighting directional products.
Weekly Key Story Display -
Footwear & Apparel Wall

Standout options from the weekly The best apparel options from
key display stories to be highlighted the weekly key stories to be
on the top 2 shelves for maximum highlighted on the front Straight
impact & visibility arm for maximum impact.
Weekly Key Story Display -
Footwear Wall

Standout options from the weekly

key display stories to be highlighted
on the top 2 shelves for maximum
impact & visibility
 Weekly Key Story Display -
Nesting Table
Standout options of the weekly key stories
to be displayed as an ensemble/coordinate
to communicate the activity associated with it.

Weekly key story signage Metal stands/Acrylics to be

to be displayed on the black used to highlight the key
A4 acrylic stand. products of the weekly stories.

Best options to be
displayed flat on the
nesting table, Minus - Plus
Ensure the Tees/Joggers display to be followed.
are crisply folded and
displayed on the table
 Weekly Key Story Display -
Nesting Table

Weekly key story signage Metal stands/Acrylics to be

to be displayed on the black used to highlight the key
A4 acrylic stand. products of the weekly stories

Standout options of the

weekly key stories to be
displayed as an ensemble/
coordinate to communicate
the activity associated with it Best options to be displayed
flat on the nesting table,
Minus - Plus display to
be followed
Weekly Key Story Display -
Gondola & Browser

1 2
Image 1
- All the merchandise should face the front of store.
- Order should be the innermost to the outermost layer.
- Lowers should be merchandised in between the outermost layers & innermost layer.
Image 2 -
- When merchandising a top and outerwear on the same face out bar, the outerwear
options should be kept on the back face out and the top wears on the front face out.
- Layer a piece of outerwear on the front T-shirt to complete the whole look
Weekly Key Story Display -
Apparel Browser

- To be placed near to the aisle area for easy access.

- Shelf on top of rack is for displaying footwear only, Don't keep apparel on that.
- Can place these kind of fixtures adjacent to Apparel Wall to create Apparel Zone.
Fin.