AMD VALUE

PROPOSITION
Imaging, Media, & Collaboration
 IMAGING
VISION

 Transform human lives with best-in-class image fidelity and performance/watt.

 Make AMD the de-facto standard for mid/high digital signage

Imaging
Medical Print Digital Signage
Ultrasound Production Printer Video Walls
Endoscopy Print Server Retail Signage
CT/MRI/Xray 2/4/6/6+ Multi-Display
Medical Monitors

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 MEDIA & COLLABORATION
VISION

Connect people and enable data sharing with high performance media and digital
collaboration platforms

Media & Collaboration

Collaboration POS Media
Video & Audio Conferencing Retail POS Professional Audio & Video
Digital Whiteboards Kiosk Digital Surveillance
Smart Projectors Info Terminals Consumer Electronics
Education

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 MEDICAL IMAGING
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MACHINE LEARNING IN MEDICAL

*
ML can help triage and prioritize
Diagnostic radiology images taken in USA

*
ML can provide insights and
Diagnostic errors in USA every year decision support

**
ML can help with early diagnosis
New cancer cases every year in USA
* http://www.enlitic.com/

** https://www.cancer.gov/about-cancer/understanding/statistics
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MEDICAL IMAGING TRENDS

SYSTEM OPTIMIZATION AND INCREASED USE OF 3D/4D INCREASED SYSTEM

MINIATURIZATION IMAGING COST PRESSURES

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AMD DELIVERS IN MEDICAL: IT’S ABOUT PEOPLE

MORE ACCURACY

BETTER DIAGNOSIS

IMPROVED PATIENT CARE

PEOPLE
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 SPECKLE NOISE

Faster execution on GPU

 Speckle Noise is multiplicative (signal dependent)
 If noise is not reduced correctly it can impact feature details such as
bone and tissues thereby impact diagnostic quality of images
 Hence speckle noise has to be reduced in a iterative fashion
More iterations of filter
4X
Better diagnostic quality of images
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 EDGE ENHANCEMENT

3X
Migrated to GPU

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 SW DEFINED ULTRASOUND ARCHITECTURE WITH AMD DGMA AND GPU COMPUTE

ComE Module ComE Module

Beamforming and MXM or PCIe
Pre-processing

HDMI
HDMI
Memory

DP DP
AMD Discrete
eDP eDP
GPU GPU GPU
SATA SATA
VCE VCE

x16 PCIe AMD APU AMD APU

PCIe Switch

x8 PCIe FPGA
(Gen 3)

x8 PCIe Gen3
CPU Convert CPU
FPGA x16 PCIe JESD-204b to PCIe
Convert
JESD-204b to PCIe e.g. Stratix V*

e.g. Stratix 10*

e.g. PEX 8747*
Memory Memory
Memory Memory
Beamforming, Pre/Post-
Post-processing processing, and
and Rendering Rendering

High End Ultrasound (>128 channels) Low-Mid End Ultrasound (<128 channels)
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 SW DEFINED ENDOSCOPY ARCHITECTURE WITH AMD DGMA AND GPU COMPUTE

FPGA
 FPGA can transfer data directly to GPU memory
Camera 1 Video
 Can support up to 4x 4K60 10-bit cameras
Mux
Camera n  Use case PCIe BW Req. (FPGA to AMD APU)
 4KP60@4:2:0, 8bit: 3840*2160*1.5(bytes/pixel)*60(fps)*4 (cameras) ~ 2.99GB/s
 4KP60@4:2:0, 10bit: 3840*2160*3(bytes/pixel)*60(fps)*4 (cameras) ~ 5.97GB/s
x8 PCIe

AMD APU
Scaling, DP 1.3/1.4
Image Signal
Processing resize HDMI

GPU
GPU

4KP30/4KP60
H265/HEVC Encode DP 1.3/1.4
GUI Overlay
GUI Overlay HDMI
Generation
CPU 2KP30/2KP60 GPU
H264/AVC GPU
VCE
SATA

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 AMD PRODUCT FIT FOR MEDICAL IMAGING

HAND HELD PORTABLE CART BASED HIGH END IMAGING

Low power requirements Modest data rate and High data rate and compute Extreme data rate and
Minimal image processing compute High image processing compute
requirements Modest image processing requirements High image processing and
Low resolution recording requirements FHD/4K@60fps recording display requirements
requirements FHD@60fps recording 2+ Displays Server class CPU with GPU –
1+ Displays box configuration

EPYC

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 BROAD SW SUPPORT

INCREASING
MARKET ACCESS

Software Landscape
Through 2015 OpenCL™ CatalystTM CUDA ISO C++ PYTHON
No GPU Acceleration Limited GPU Acceleration

ROC Runtime ROC Runtime

Radeon Open ROC Runtime ROC Runtime
OpenCL + HIP + ISO C++ + ANACONDA +
Python
Compute OpenCL AMD HIP Compiler HIP AMD HCC Compiler C++ 11/14
+ Via
Platform PSTL NUMBA
(ROCm) Improved One Code Base Rich Single Source Access Simplest Path to
Performance Multiple Platforms to GPU Acceleration
GPU Acceleration

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 DIGITAL SIGNAGE

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 INSPIRING THE FUTURE OF DIGITAL SIGNAGE

INTEGRATING THE USING PERSONALIZING THE RICHER MEDIA AND

EXPERIENCE “SMART DATA” USER EXPERIENCE CONTENT

 Mobile devices seamlessly  Data collected from  Content changes based on  Multiple 4K screens
working with nearby signage & mobile devices individual creating immersive, rich
signage for analytics and experiences
 Digital signage as an input
prediction
and output device

TRENDS Touch Interactive Gesture Control Social Media Mobile/iBeacons Augmented Reality

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 AMD Eyefinity
Ultimate Flexibility in Display Configuration 3x1 Landscape Display Group

All Eyefinity configurations supported on APU and dGPU:

1x6,6x1,1x5,5x1,1x4,4x1,2x3,3x2,2x2,1x2,2x1
Screen Images courtesy Todd Daniele

3x2Portrait Display Group 1x3 Portrait Display Group

Screen Images courtesy University of Hertforshire

Screen Image courtesy Todd Daniele

3x1 Display Group Plus 1 Extended

3x1 Landscape Display Group
Plus 3 Extended

Screen Images courtesy Todd Daniele

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 REMOTE MANAGEMENT
PROTECTED BY AMD SECURE PROCESSOR

SECURE PROCESSING

 Trusted Execution Environment exposing

APIs

 Security applications isolated in a “secure

world” side of device

 Security workloads offloaded from APU

computational cores

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 DIGITAL SIGNAGE PRODUCT POSITIONING
1080p60 4K60

MCM/MXM/PCIe MXM/PCIe MXM PCIe PCIe

6 Display E8860, 0.8 TF E8870, 1.5 TF E9550 5.7 TF, 95W WX5100, 3.9 TF, 75W WX9100, 250W
10CU, 2GB, 2021 LTS 12CU, 4GB, 2021 LTS 36 CU, 8GB, 2019 LTS 28CU, 8GB, 2019 LTS 10-11 TF, HBM2
via MST Hub

MXM/PCIe MCM/MXM/PCIe
V1000 x86 APU V1000 x86 APU
E9170, 1.25 TF, 35W
4 Display E6465, 0.2 TF
14nm 4/8 8 CU, 4GB, 2024LTS
14nm 4/8 15-65 2CU, 2GB, 2020 LTS 15-65

Only SoC with 4 display support

“Brown Falcon” x86 APU “Merlin Falcon” x86 APU “Merlin Falcon” x86 APU
2 Display 28nm HSA 2 12-15 28nm HSA 4 12-35 28nm HSA 4 12-35

“Prairie Falcon” x86 APU “Brown Falcon” x86 APU

1 Display
28nm HSA 2 6-12 28nm HSA 2 12-15

*AMD roadmaps are subject to change without notice or obligations to notify of changes. Placement of boxes is not
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** Via MST hub
 FEATURE MATRIX

APU dGPU
Prairie Brown Merlin V1000 E6465 E9170 E8860 E9550 WX7100 WX9100
Falcon Falcon Falcon
4K60 displays 1 2 3 4 4 5 6 6 6+2,3 6+3

H.265 HW 1 1

decode
HDR
Eyefinity
EDID
Management
1 8-bit only
2 via MST 1.2 Hub
3 Requires S400 sync module

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 MEDIA & COLLABORATION

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 WINNING IN DIGITAL MEDIA
Rich Multimedia Experience
APU dGPU
Prairie Falcon Merlin Falcon V1000 E9260 E9550
H.265 HW decode
H.265 HW encode
10-bit decode
HDR
4K Display

High Performance Media Processing & Transcode

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 ENTERPRISE CONFERENCING
End-to-end Secure Media Solution for Linux and Windows

• 4K Display
• Projector
Display AMD Enabled HDCP
Protected Interface
Complete Secure Media Solution
 Secure media playback with Platform
Security Processor
 Support HDCP 1.4 and 2.2* Transmit in
Customer
Protected Video Linux and WIndows
Interface
Capture FPGA
 Trustonic security framework available for
customer use cases
• Play DVD
• Stream Netflix or Amazon
Laptop
Desktop
* Needs external solution for Falcon APU family
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 SMART OFFICE COLLABORATION
Example of Two Screen Collaboration
Display 1 (1080p60) Display 2 (1080p60)

Inking
Team Ideas Miracast RX Rich multimedia usecase with
multiple apps (Skype, PPT,
Whiteboard,etc)

Feature Memory Bandwidth

CPU Apps 4 GB/s
Skype call ~1/5 of used
Inking 0.2 GB/s memory bandwidth
4-point Skype Call 1.7 GB/s
Miracast RX 0.7 GB/s Complexity in compositing all
WDM Composition 2.4 GB/s apps & windows, which
Display Out 1.0 GB/s drives memory bandwidth
Total 10 GB/s
Merlin Falcon is well suited
Merlin Falcon (RX-421) 35.8 GB/s max
Memory Bandwidth ~23 GB/s expected for this layered usecase
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 THE FUTURE IS BRIGHT
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 DISCLAIMER & ATTRIBUTION

The information presented in this document is for informational purposes only and may contain technical inaccuracies, omissions and typographical errors.

The information contained herein is subject to change and may be rendered inaccurate for many reasons, including but not limited to product and roadmap changes, component and motherboard version changes, new model and/or product
releases, product differences between differing manufacturers, software changes, BIOS flashes, firmware upgrades, or the like. AMD assumes no obligation to update or otherwise correct or revise this information. However, AMD reserves the
right to revise this information and to make changes from time to time to the content hereof without obligation of AMD to notify any person of such revisions or changes.

AMD MAKES NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE CONTENTS HEREOF AND ASSUMES NO RESPONSIBILITY FOR ANY INACCURACIES, ERRORS OR OMISSIONS THAT MAY APPEAR IN THIS INFORMATION.

AMD SPECIFICALLY DISCLAIMS ANY IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PARTICULAR PURPOSE. IN NO EVENT WILL AMD BE LIABLE TO ANY PERSON FOR ANY DIRECT, INDIRECT, SPECIAL OR OTHER CONSEQUENTIAL
DAMAGES ARISING FROM THE USE OF ANY INFORMATION CONTAINED HEREIN, EVEN IF AMD IS EXPRESSLY ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

ATTRIBUTION

© 2015 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo and combinations thereof are trademarks of Advanced Micro Devices, Inc. in the United States and/or other jurisdictions. Other names are for informational
purposes only and may be trademarks of their respective owners.

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