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    Starbucks has strong brand recognition globally and maintains high product quality standards across its supply chain network. However, its menu items are often perceived as expensive compared to competitors. Starbucks could expand to smaller cities and untapped emerging markets to take advantage of rising consumerism. However, it faces threats from substitute products and a potential decline in consumer spending during an economic downturn.

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    Starbucks has strong brand recognition globally and maintains high product quality standards across its supply chain network. However, its menu items are often perceived as expensive compared to competitors. Starbucks could expand to smaller cities and untapped emerging markets to take advantage of rising consumerism. However, it faces threats from substitute products and a potential decline in consumer spending during an economic downturn.

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    © All Rights Reserved
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    18 views1 page

    PROJECT

    Uploaded by

    des ganda
    Starbucks has strong brand recognition globally and maintains high product quality standards across its supply chain network. However, its menu items are often perceived as expensive compared to competitors. Starbucks could expand to smaller cities and untapped emerging markets to take advantage of rising consumerism. However, it faces threats from substitute products and a potential decline in consumer spending during an economic downturn.

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    © All Rights Reserved
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    of 1

    • Starbucks logo and name has high • High quality product service and

    brand recall outstanding customer experience.


    • Starbucks has extended globally in • The coffee shop is cery accessible
    most of the major markets and in Batangas City.
    has strong supply chain network • Perfect ambiance and place to
    STRENGTHS which enables them to get their
    own ingredients maintaining the •
    study especially for students
    The price is less cheaper than
    quality across the globe at the other stores like Starbucks..
    highest standards

    • Menu items at Starbucks are often • There are competitors that is


    perceived to be expensive as known and patronized for a long
    compared to other chains and period of time.
    local players • Suppliers have several strategies
    WEAKNESS • Health conscious customers have and competencies that they use to
    started to move to more health compete against each other, with
    based beverages the aim of gaining more revenues
    by supplying more supplies, such
    as coffee beans, pastries, creams
    and etc. to Flat White.
    • Starbucks can tap the smaller • Flatwhite Café is focusing on
    towns/cities in newer markets increasinh the target Geographic
    • Rising consumerism in emerging Area
    markets can lead to spend in • Advertisement to Build Brand
    services like good quality coffee Awareness.
    • Home Delivery for lot of •
    OPPORTUNITIES Mobile Application & Home
    customers who didn't go to office Delivery Service.
    or outside
    • Innovation & New Techniques

    • Global financial crisis which make • The high availability of substitutes


    peoples tend not to spend too makes it easy for consumers to
    much money. buy these substitutes instead of
    • Threats of substitute products and Flat White products. For example,
    services include other drink items substitutes like ready-to-drink
    such as colas, teas or juices that beverages, instant beverage
    THREATS are sold in retails. powders and purees, and food
    and other beverages are readily
    available from various outlets,
    such as fast food and fine-dining
    restaurants, vending machines,
    supermarkets and grocery stores,
    and small convenience stores.

    TUPAZ, RODESSA C.
    BSA-4202

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