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Name of the Program: The Discover Student Talent.

Description of TV Program Proposal

The Discover student talent is an interesting inclusive television program targeted towards

students who are studying in Malaysian top-ranked public and private universities. This program

is will welcome students to explore their talents and help them to become famous by proper

utilizing their cognitive knowledge. The door of participation in this program is open for all

students who are studying in Malaysian top 10 ranked universities. These top 10 universities will

be considered as per the ranking of QS (Quacquarelli Symonds). According to the QS ranking,

the top 10 universities in Malaysia are:

1. Universiti Malaya (UM)

2. Universiti Putra Malaysia (UPM)

3. Universiti Kebangsaan Malaysia (UKM)

4. Universiti Sains Malaysia (USM)

5. Universiti Teknologi Malaysia

6. UCSI University

7. Universiti Teknologi Petronas (Petronas)

8. Taylor’s University

9. International Islamic University Malaysia (IIUM)

10. Universiti Utara Malaysia (UUM).

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So, the student of these top 10 universities can participate in the Discover student talent

program through enrolling via a specific mobile application or website. When they will apply for

contesting the Discover student talent program, contestants will have to participate level 1 and

level 2 for securing a position among the top 20 students. The top 20 students from every

university will go to the TV station in level 3 for contesting and securing positions amid the top

10. In level 4, the top ten contestants will compete for being the most talented student in the

university. The top 10 contestants from the top ten universities in Malaysia compete to be the

most talented student in Malaysia. It is considered that the winner will get a certificate and

10,000 ringgit as prize money following 5,000 ringgit for the runner-up and 2000 ringgit for the

second runner-up.

Execution of the program

Every student needs to create an account by providing a specific university name and

student id number. When they will get their account activated, they can participate in question
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answering sessions two times a month. But, they must have to provide a student ID number for

verification that he or she is studying that university. After getting an activated account, they will

face 50 easy general knowledge questions in the internet system in level 1, and they have to

answer those questions to get higher marks. They can participate in this session through mobile,

laptop or tab. Thus, students will get their first level marks in the system, and they will have to

be prepared for the second level. The second level also the same 50 questions but could be more

challenging than the first level. In level 2, the contestants will sit for an exam in university in the

OMR answer sheet. The university authorities will all-out effort to the television company to

organize the level 1 and 2 activities. All questions of the first and second levels will ask in both

English and Malay language. Students can choose their preferred language in the system.

The television company will pick up the top 20 contestants from every university for level

3. In level 3, the top 20 contestants will come to the television station stage to compete with each

other for securing position amid the top 10 students in the university. After that, the top 10

students of the university will compete with each other to be the most talented student in the

university. In level 5 is considered as the final level of the program for discovering the most

talented student in Malaysia. In this stage, the top 10 talented students from each university will

compete with each other for being the most talented student in Malaysia. In the final stage, TV

channel will invite the senior authorities of every university in the program to make this program

more sensational.
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Running order:

This running order is a sample only for level 5 stage’s program that means the grand final

program. It is our estimation that is considerable to change according the demand of program

atmosphere.

Start time End time Item Location Duration

00:00 00:10 Title sequences Gallery 00:10

00:10 00:25 Introduction to Studio 00:15

show.
00:25 00:50 Introduction to Studio 00:25
competitors
00:50 01:00 Audience Gallery 00:10

01:00 03:00 Asking Common Studio & Big 02:00

questions screen
Patterns-1 and
showing score
03:00 05:00 Asking Common Studio & Big 02:00
questions screen
Patterns-2 and
showing score.
05:00 07:00 Asking Common Studio & Big 02:00
questions screen
Patterns-3 and
showing score
07:00 09:00 Asking Common Studio & Big 02:00
questions screen
Patterns-4 and
showing score
09:00 11:00 Asking questions Studio & Big 02:00
Patterns-5 and screen
showing score
11:00 14:00 Individual Studio, gallery, 03:00
questions asking & Big screen
final part.
14:00 15:00 Showing score Studio, gallery, 01:00
and declaration. & Big screen
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Questions patterns:

1. General Knowledge

2. Books and Authors

3. Famous Personalities

4. Geography

5. History

6. Science and Inventions

7. Movies

8. Politics

9. Religious

10. Sports

Full Process at a glance:

1. Create an account and login.

2. Choose university name, provide student ID number for account activation.

3. Level-1 (50 Questions), through mobile, tab, or laptop.

4. Level-2 (50 Questions) in the university hall room through OMR answer sheet.

5. Level-3: Location at Alhijrah and a total of 20 top-scored students from every university

will compete to secure a position within the top 10. (Transportation, Beverage, and 100

Ringgit for participant).

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6. Level-4: Location at Alhijrah and the top 10 students from every university will compete

to become the most talented student of the university. (Transportation, Beverages, and

200 Ringgit for participant).

7. Level-5: Location at Alhijrah and the top 10 students from 10 universities will compete to

become the most talented student in Malaysia. (Transportation, Beverage, and 500

Ringgit for participant).

8. Total Price 20,000 Ringgit, Winner will get 10000 Ringgit, Runner up 5000 Ringgit and

second Runner up 2000 Ringgit).

Additional event for audiences:

The television authority will organize two additional events for audiences. First of all, the

audiences who will participate in the program physically, they can get prizes by answering

questions during sitting in front of the stage. These audiences are those who sit in front of the

main competition stage for watching live programs. In addition to that, the audiences who watch

this program through television channels can win prizes by answering questions through mobile

phone.

Target Audiences

For this program, the target audience can be considered as the youth, adult and senior

people. Their ages may be between 15-65 years old. The prime target audiences of this Discover

talent student program are students. Students are the main components of running this program

because they will participate in the program. In addition, it is going to be an interactive program,

viewers in front of the TV can also answer questions and when the audience can answer the
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questions successfully, they will feel very happy. The contestants and audiences face a wide

range of topics, such as general knowledge, common sense, literature, history, astronomy,

geography, sports, and entertainment. So, audiences can also increase their knowledge through

our questions answering session, at the same time, they can win prizes. The motives of choosing

youth they have already received a part of the education and have a certain knowledge

background. And our program can be a competition; youth could set up a team to answer

questions together to determine how many questions can be answered in the end. In this way,

they not only expand their knowledge but also enhance the relationship between friends. We

choose adults to be our target audience because nowadays everyone would use the internet

especially adults. Maybe not many older people watch our show, but we hope to have older

people to watch because they can learn and educate their grandchildren.

Furthermore, here are two aspects which are unemployed people and workers.

Unemployed people have a lot of time can watch TV or videos and they can learn something

from our program. It’s because our problems are so wide that they can learn something from

them and benefit them in the future. Besides that, the workers didn’t have more free time so they

can watch our program to relax. When they are tired, they can watch our program. If they can

answer the questions correctly, they will feel happy.

Justifications

The reason for why TV Alhijrah should produce this program. There are two major

reasons for producing this program. First of all, there's something unique about producing a

program based on students and centering universities in Malaysia. So, it’s a whole new format.
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Secondly, because the nature of the show is not just entertainment, there are some common sense

questions that make the show educational. On the other hand, the program has a wide range of

audiences because of its educational significance.

The uniqueness of the program:

Firstly, the nature of this show is unprecedented in Malaysia, before that, Malaysian TV

programs were mostly about travel, food reality shows, and music-related selection programs.

Secondly, with the development of society, Audience psychology is also an important factor to

measure whether a project can be promoted successfully or not. People's conformity, snooping

and curiosity all affect people's attention to the TV program. Therefore, the new format will

attract some viewers. On the other hand, previous reality shows were mostly celebrities but our

participants are students from the top 10 universities in Malaysia. This kind of guest is more real.

In terms of the selection of participants, it is closer to people's life the proximity of the audience

encourages them to choose to watch this program. Finally, our intention is also to give some

students who are gifted in college but have not yet been discovered a chance to shine.

Advantages of the programs:

First of all, compared with the variety of entertainment programs this program has

educational meaning. This program also can attract some primary and middle school and college

students. Secondly, the selection program can also raise the awareness of the school and the

participants. Finally, this program can make the show a considerable rating because of the

participation of huge amount of students from different universities in Malaysia. This program

will manage to reach expected audiences.

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Our Team Management:

MM
KOBIRUZZAMAN
CEO

FANGLI ZHANGYITING ZHANGYUERAN SUNCHEN

practitioner Producer Journalist Host
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References

Holmes, R. (2006). The THES university rankings: are they really world class?. Asian Journal of university

education, 2(1), 1-14.

Clark, P., Thompson, J., & Porter, B. (2004). Knowledge patterns. In Handbook on ontologies (pp. 191-

207). Springer, Berlin, Heidelberg.