GUTHALI CASE : DECISION SHEET

Guthali is a small clothing company that specialises on environmentally friendly and ethically
produced apparel. Guthali struggled to acquire momentum in the market despite their high-
quality products due to a lack of brand awareness and a limited marketing budget. Guthali
could use the following marketing methods to boost their awareness and acquire more
customers

OBJECTIVE : Increase brand awareness and attract new clients to Guthali's sustainable and
ethically produced clothing line.

 Option 1: Social Media Marketing Professionals:

 PROS
 A low-cost method of reaching a wide audience
 High-quality pictures and interesting text help highlight the brand's distinct selling
point.
 Can interact with customers and cultivate a loyal following

 CONS:
 Maintaining a good social media presence necessitates regular effort and attention.
 It is possible that older groups who are less engaged on social media platforms will
not be reached.

 Option 2: Influencer Marketing

 PROS:
 Influencer endorsements can boost brand visibility and credibility. Influencers' existing
follower base can be used to reach new audiences.
 Can establish connections with influential figures in the sustainable and ethical fashion
industries.

 CONS:
 If influencers require payment or commission-based arrangements, it may be pricey.
 Risks of dealing with influencers who may not share Guthali's brand values
 Option 3: Email Marketing Professionals:

 PROS:
 Can provide subscribers with exclusive discounts and promotions to encourage
purchases Can send personalised content to customers based on their preferences and
purchase history
 Can increase brand loyalty through regular customer communication
 CONS:
 Customers may mark emails as spam or ignore them.
 It takes some time and work to create an email list of subscribers.

 Option 4: Content Marketing Professionals:

 PROS :
Can Guthali establish himself as a thought leader in sustainable and ethical fashion?
Customers can be educated on the necessity of sustainable and ethical production
practises.
Customers who value sustainability and ethical fashion may be attracted.

 CONS:
Consistent effort and time are required to develop high-quality content, which may
not have an immediate impact on sales or brand exposure.

 CONCLUSION

A combination of social media marketing, email marketing, and content marketing would
be the most successful method for increasing brand awareness and attracting more
customers to Guthali's sustainable and ethically-made apparel line. Influencer marketing
and collaborations may also be beneficial, but they must be carefully considered and
planned to ensure harmony with Guthali's brand values. Guthali may differentiate
themselves from competition and establish a devoted following of customers who respect
sustainability and ethical production practises by employing these marketing methods.