Summer Travel Market Heating Up in China

This summer, the domestic tourism market is heating up in tandem with temperatures.
In July last year, travel agencies were allowed once again to organize trans-provincial
group tours after the COVID-19 pandemic was increasingly brought under better
control in China. One year later, booking volume of trans-provincial tours this
summer has soared more than 400 percent over last summer.

Coastal cities have become the most popular destinations for family travel, with
nearly a quarter of families booking flights to maritime locales such as Sanya;
Qingdao, and Dalian. Round trip flights between Shanghai and Sanya have become
the most popular route this summer and netted the highest volume of bookings so far.

In addition, relaxing inside air-conditioned luxury hotels has become a popular option
for Chinese travelers, and the number of accommodation packages covering hotel and
meal costs this summer surged more than 15 times.

So far, a number of listed travel agencies and sightseeing spots have released half-
year earnings forecasts, and they expect positive business performances in the first
half, according to market intelligence provider Tonghuashun.