● 401 E 89th St, New York, NY 10128 ● 954.695.

1012
JAMIE MORROS ● Rothstein.jamie@gmail.com

SUMMARY OF INTENT
As a seasoned Senior Designer with 7+ years in the kid's apparel industry, my expertise lies in blending design innovation with robust project management, guiding
the design journey from concept to completion. Leveraging insights from the kids' market, I have significantly shaped the creative vision for multiple private label and
in-house brands, driving sales growth, brand expansion, and elevating brand visibility. As I move forward, I seek to contribute this design excellence and business
acumen to a vibrant team.

DESIGN & MANAGEMENT EXPERIENCE

Q4 Designs New York, NY
Senior Designer & Head of Costco/BJ’s Division Mar 2022 - Current
• Led the creative direction for Snozu - in-house kid's outerwear brand. Carried out a comprehensive brand reset that included packaging, labeling, and
design aesthetic.
• Set the creative direction for all in-house sportswear brands for Costco & BJs in both boys’ and girls’ categories. This included working with leading brands
such as Reebok, DKNY, Volcom, Prince, Steve Madden, and Jessica Simpson, catering to a wide range of sizes from newborn to big kids.
• Directed the design and development of the complete line for Spyder Baby Outerwear and Sportswear as part of a new brand licensing partnership for Q4
Designs. My responsibilities included setting trend direction, identifying key silhouettes, and delegating tasks to internal design teams. Successfully
launched Spyder Baby Outerwear in Costco, which led to securing a record-breaking 200,000-unit order - the largest order across all retailers.
• Achieved significant expansion of the Costco sportswear business from a single item to a four-item range, with an increase in orders from 50,000 to
250,000 units. This success was driven by diversifying into new categories such as Steve Madden knit & denim dresses, Volcom Swimwear, and DKNY
woven sets. Additionally, I spearheaded the launch of the first baby sportswear item for Q4 Designs in Costco Stores, leading to growth in a new category.
• At BJ's, I elevated and improved the product offering with a brand reset for Reebok Kids Sportswear across both boy and girl categories, which positively
impacted sales and brand perception. Drove a 50% order increase in Men’s/Ladies Robes with Berkley Jensen Private Label.
• Managed a dynamic team of designers, fostering a creative and collaborative environment. Collaborated cross-functionally with merchandisers, product
developers, and sourcing teams, ensuring that designs met cost and production parameters.
• Conducted ongoing market research of emerging trends in the kid's apparel sector, informing design strategies and maintaining the competitive edge.
• Regularly attended fittings, communicated with overseas factories for production, approved all lab dips, fabric qualities, and graphic strike-offs.
Garan Inc. New York, NY
Designer Jan 2021 – Mar 2022
• Managed conceptual development of product lines for 365 Boys, Sizes 4-10. Exclusively sold at Walmart.
• Responsible for design process including market research, trend boards, sketching, trim development, fabric development, and overall accuracy of
technical packages. Determined key silhouettes and trends. Created designs according to business strategy.
• Attended weekly fittings with Technical Design. Communicated any changes to the team and delegated tasks accordingly.
• Collaborated with sourcing, PD, and color team to ensure all design assets were accurate through sampling and production.
• Streamlined the process for creating buyer’s samples with overseas factories. Organized all sample request information including style numbers, fabric
status, trim status, and overall completion.
• Created a CAD library and implemented a new efficient process for creating catalogs to ensure accuracy and organization.
Haddad Brands New York, NY
Designer Apr 2019 - Jan 2021
• Responsible for creating, designing, and managing the Nike Boy’s Apparel team, Sizes 0-7, the largest category within Haddad Brands, alongside the
Converse Boy’s Apparel Team, Sizes 0-20.
• Managed design team to ensure all deadlines are met.
• Completed trend research and lead seasonal trend direction.
• Corrected all technical packages and ensure accuracy from sampling through production. Reviewed and approved styles, materials, trim and color with
sourcing and production teams. Attended all fittings with technical design and design operations teams.
• Worked cross functionally with merchandising, sourcing, design operations and sales teams.
• Presented product line for approval to upper management and to sales team for market preparations.
Associate Designer Sep 2017 - Mar 2019
• Participated in the launch of the line of 8-20 Nike Outerwear for global accounts while leading the design process for Nike Toddler and Baby Boys.
• Worked cross functionally with Haddad China counterparts to create special make up requests, technical packages, and samples.
• Oversaw the maintenance and creation of seasonal catalogs.
• Worked with fabric manager to develop all new seasonal fabrics.
Assistant Designer Jul 2016 - Sep 2017
• Created all CADs and technical packages for all styles. Assisted Designer and Associate designer with all special projects.
• Checked in and completed comments for all salesman samples from the sample room. Managed color standard library
Jump Design Group New York, NY
Design Intern, MIK Sportswear Jul 2015 - Aug 2015
• Assisted with trend research. Utilized WGSN trend reports and articles and shopped the market to find items that were on trend.
• Assisted Designer and Assistant Designer transition the sportswear line into the new evening line to reach a new target market.
Joanna Mastroianni New York, NY
Design Intern Jun 2015
• Altered patterns for special orders, created specification sheets and cutters musts for garments.
• Organized showroom for private clients and buying appointments with Bergdorf Goodman and Neiman Marcus.
JBS Ltd. New York, NY
Design Intern Jun 2014 – Aug 2014
• Sampled, labeled, and folded fabric shipments received daily. Assisted the design team with their daily routine including filing trim and fabric approvals.

EDUCATION
University of Delaware Newark, DE
Bachelor of Science, Apparel Design & Fashion Merchandising - Dean's List May 2016