How to start a simple business

Vision :
Organizational structure :
Financial strategy :
- Variable cost
- Fixed cost
- Price/unit
example :
Healthcare business

Fixed Cost (per month) Total Rp/Unit Subtotal

electricity 1 Rp2.000.000 Rp2.000.000
water 1 Rp1.500.000 Rp1.500.000
Salary 10 Rp7.000.000 Rp70.000.000
Advertising 1 Rp400.000,00 Rp400.000,00
Medical Equipment Need 1 Rp4.000.000 Rp4.000.000
Total Fixed Cost Rp77.900.000

Variable Cost (300 unit) total units unit price/units subtotal (300 Unit) subt/unit (Rp)
medicine costs 600 strip Rp40.000 Rp24.000.000 Rp80.000
Consultation 300 Patient Rp35.000 Rp10.500.000 Rp35.000
medical record 300 bundle Rp20.000 Rp6.000.000 Rp20.000
Laboratory 150 item Rp150.000 Rp22.500.000 Rp150.000
Radiology 80 item Rp100.000 Rp8.000.000 Rp100.000
Total Variable Cost Rp135.000
 selling price/unit Rp300.000

Month units sold/Month Revenue Fixed Cost Variable Cost Total Cost Profit
selling price*units sold Units Sold*VC FC+VC Rev-TC
1 300 Rp90.000.000 Rp77.900.000 Rp40.500.000 Rp118.400.000 -Rp28.400.000
2 350 Rp105.000.000 Rp77.900.000 Rp47.250.000 Rp125.150.000 -Rp20.150.000
3 400 Rp120.000.000 Rp77.900.000 Rp54.000.000 Rp131.900.000 -Rp11.900.000
4 450 Rp135.000.000 Rp77.900.000 Rp60.750.000 Rp138.650.000 -Rp3.650.000
5 500 Rp150.000.000 Rp77.900.000 Rp67.500.000 Rp145.400.000 Rp4.600.000
6 550 Rp165.000.000 Rp77.900.000 Rp74.250.000 Rp152.150.000 Rp12.850.000
7 600 Rp180.000.000 Rp77.900.000 Rp81.000.000 Rp158.900.000 Rp21.100.000
8 650 Rp195.000.000 Rp77.900.000 Rp87.750.000 Rp165.650.000 Rp29.350.000
9 700 Rp210.000.000 Rp77.900.000 Rp94.500.000 Rp172.400.000 Rp37.600.000
10 750 Rp225.000.000 Rp77.900.000 Rp101.250.000 Rp179.150.000 Rp45.850.000
11 800 Rp240.000.000 Rp77.900.000 Rp108.000.000 Rp185.900.000 Rp54.100.000
12 850 Rp255.000.000 Rp77.900.000 Rp114.750.000 Rp192.650.000 Rp62.350.000

Rp600.000.000 Graphic

Rp500.000.000

Rp400.000.000

Rp300.000.000 Profit Rev-TC

Rp200.000.000 Total Cost FC+VC

Revenue selling
Rp100.000.000
price*units sold

Rp0
1 2 3 4 5 6 7 8 9 10 11 12

*Bep around month in 4-5

Marketing strategy
1. People - Competition-based
- Customers - Relationship-based
- Employment 5. Promotion
- Social interaction - Special offer
- Roles & script - Advertisement
2. Place - Endorsement
- Access - User trials
- Location - Direct selling
- Delivery service - Leaflets/posters
- Electronic delivery - Free gift
3. Product - Competitions
- Design - Join ventures
- Technology 6. Process
- Usefulness - Service design
- Convenience - Standardization
- Value - Customization
- Quality - Operational efficiency
- Packaging 7. Physical Evidence
- Branding - Facilities/equipment
4. Price - Uniform
- Cost-based - Symbol
- Demand-based - Yel-yel
- Operation-based

Human resource management strategy

- HRM principles (Planning, Organizing/staffing, Actuating/directing, Controlling)
- Leadership and communication skill
- Talent management (decision maker)
- Labor relations
- Training and development
- Recruitment and selection
- Compensation and benefits
- Safety and risk management