PGDM II SEMESTER

Session 2022-23

PGDM 203 – Business Research Method

Assignment 2

Date of Assignment: 25th Mar,2023 Date of Submission: 3rd Apr,2023

Submitted to: Submitted by:

Dr. Syed Ajaz Ahmed Aradhya Kumar
ABS/PGDM/22/069
 Q. Take any title/topic of your choice for carrying out the
research.
1) Identify the dependent and independent variables and
Define the objectives research.
2) Develop the Questionnaire for the same.
3) Develop format for presenting a research report.

“Topic: Consumption of social media”

Ans. (1).
The dependent variable in the topic of consumption of social media will depend
on the specific research question and hypothesis being investigated.

For example, if the research question is "Does the frequency of social media use
impact mental health?", the dependent variable would be the measure of mental
health (such as anxiety, depression, or self-esteem).
If the research question is "How does social media use affect brand loyalty?", the
dependent variable would be the measure of brand loyalty (such as intention to
purchase or willingness to recommend).

The independent variables in this topic can be demographic factors such as age,
gender, income, education, or psychological factors such as personality traits,
social influence, and self-esteem.

The objectives of research on consumption of social media can be:

1. Understanding the patterns and trends of social media usage among

different demographics and cultures.

2. Investigating the impact of social media use on individuals' behavior,

attitudes, and beliefs.

3. Identifying the psychological and emotional effects of social media use,

such as stress, anxiety, and depression.

4. Examining the relationship between social media use and physical health
outcomes, such as sleep quality and obesity.
Ans. (2)
Here's an example of a questionnaire on the topic of consumption of social media:

1. What is your gender?

o Female
o Male

2. What age group do you belong to?

o 16-20
o 21-30
o 31-40
o 41-50
o 51-60
o 60+

3. What town in do you live in?

………………………………………….

4. What social media platform do you use the most?

o Facebook
o Twitter
o Instagram
o Youtube
o Other (please specify)

5. What type of content do you like to see on social media?

o Fitness
o Nutrition
o Health and lifestyle
o Other (please specify)
6. How do you prefer to see it?

o Videos
o Pictures
o Articles
o Blogs
o Other (Please Specify)

7. At what times are you most active on social media?

o Before 5am
o 5-7am
o 7-9am
o 9-11am
o 11am-12pm
o 1-3pm
o 3-5pm
o 5-7pm
o 7-9pm

8. Would you prefer to receive fitness advice from

o Books
o DVD
o Websites
o Newspaper
o Social media
o Other (please specify)

9. On social media, are you more interested in:

o Products
o Services
o Advice
o Support groups
o Promotions and offers
o General chat
o Other (please specify)
10. Do you follow any fitness or health professionals online? Who and why?
………………………………………….

11. Would you be interested in accessing short "how to guides" by

o Email
o Blogs
o Newsletters
o Youtube

12. Would you be interested in knowing about:

o Our fitness services

o Our client's progress
o Other professionals
o Offers on our services
Ans. (3)

Here's a possible format for presenting a research report on the topic of

consumption of social media:

1. Title Page:

 The title of the report

 The name of the researcher or research team
 The date of the report

2. Executive Summary:

 A brief overview of the research objectives, methodology, findings, and

recommendations
 Should highlight the most important findings and conclusions

3. Table of Contents:

 A list of the main sections and subsections of the report with page
numbers

4. Introduction:

 Background information on the topic of social media consumption

 Statement of the research problem and research objectives
 Significance of the research and its potential implications

5. Literature Review:

 Review of the existing literature on social media consumption

 Discussion of the key concepts, theories, and findings in the literature
 Identification of research gaps and limitations

6. Title Page:

 The title of the report

 The name of the researcher or research team
 The date of the report

7. Executive Summary:

 A brief overview of the research objectives, methodology, findings, and

recommendations
 Should highlight the most important findings and conclusions
8. Table of Contents:

 A list of the main sections and subsections of the report with page
numbers.

9. Introduction:

 Background information on the topic of social media consumption

 Statement of the research problem and research objectives
 Significance of the research and its potential implications

10. Literature Review:

 Review of the existing literature on social media consumption

 Discussion of the key concepts, theories, and findings in the literature
 Identification of research gaps and limitations

11. Methodology:

 Description of the research design, including the sample, data collection

methods, and data analysis techniques
 Explanation of the measures used to assess social media consumption
and related variables

12. Results:

 Presentation of the main findings in the form of tables, charts, or graphs

 Description of the patterns and trends in social media consumption
among different groups
 Discussion of the relationships between social media consumption and
psychological and demographic factors
 Summary of the results and their implications for the research objectives

13. Discussion:

 Interpretation of the results in light of the research questions and

objectives
 Comparison of the findings with the literature review
 Explanation of the theoretical and practical implications of the results
 Identification of the strengths and weaknesses of the study
14. Recommendations:

 Suggestions for further research on social media consumption

 Recommendations for individuals, organizations, and policymakers to
manage social media use
 Discussion of the potential benefits and drawbacks of social media use

15. Conclusion:

 Summary of the main findings and conclusions of the study

 Reflection on the research process and its limitations
 Implications for future research and practice

16. References:

 List of the sources cited in the report using a standardized referencing

format

17. Appendices:
 Additional details on the research methodology or results, such as survey
questions, data tables, or statistical analysis.