Professional Documents
Culture Documents
CEMETERY,
COLUMBARY
The Study of Memorial Service Industry
December 1 to 20, 2022
A land suitable for business, a ready and steady market, a product offering that already a necessity – this
trifecta is a perfect bouillabaisse for a business venture that surely will suits the Filipino people needs
and will boom-up in the years to come.
San Rafael Development Corporation (SRDC) is a real estate company originated in the Visayas and
already a word of mouth within the industry. From offering high-end projects to socialized housing for
the low income strata, SRDC continuously abide to its values of being God-centered and giving the most
qualitative and affordable abode for the people. From housing, SRDC is trying to dip its finger on the
memorial service industry to pursuit it vision of serving the Filipino people thru service and care.
The objective of this study is basically to investigate and know the nitty-gritty of the memorial service
industry, the latest trends and its projectile in the future. This aims to present a backgrounder in the
industry and able to build a systematic and organize plan for a business start-up.
The whole study will be in two phases, first is the Luzon scenario with focus on Baliuag, Bulacan and
Dasmariñas, Cavite and on the second phase will be a study of the Visayas area, i.e. Bacolod City and
Iloilo City.
While the common people and lower income strata wallows in cheap burial services and overcrowded
cemeteries, the upper class are into memorial parks complete with amenities, a scenic view, clean and
fresh well-manicured lawns and hundreds of thousands of pesos worth of structure like mausoleums,
A cliché says that everybody dies; but in the Philippines class distinction and division is still evident even
in death. The poor living in hell due to poverty and dies nonchalantly like a mongrel, either in hunger, in
illness or summary executed, while the rich, dies in style and class with all the grandeur and assurance of
paradise in the life-after.
This study will try to present the memorial industry in the Philippines, i.e. the cemetery business,
columbarium and cremations and funerals. With the escalation of the pandemic or CoVid 19 virus that
resulted in the increase of death, the memorial business experiences a morbid boom, capitalizing in
increasing per daily statistics of death all over the country. Henceforth, the study will try to bind the
loose strands on this business and will try to ascertain gaps and projections of the memorial industry.
On much later centuries, just like dolmens burial in the Western world, the early Filipinos practices
internment in secured and categorically sacred places likes caves. The earliest known flexed burials in
the archipelago are those from Bubog Cave in Ilin Island in Mindoro dated 5000 years ago, and Duyong
Cave and Sa’gung Rockshelter in Palawan dated about 4500-4000 years ago; none bearing pottery yet.
Burial in extended supine or lying on the back is probably the most familiar and common interment
position. Archeological diggings in Mulanay, Quezon in 2012, found out that our ancestors also practices
A period after the primary burial or initial burials that involve laying the remains on the ground or in a
container and when already decompose, it was customary to transfer the bone and teeth remains into
burial containers. Earthenware burial jars from open-air and cave burial sites dated as early as the
Neolithic Period were found to be mainly used for secondary burial, and to bury infants. Jar burial
tradition seemed to be prevalent along or near coastal regions, though it was also observed in other
places even until relatively recent times.
The Chinese or Sangleys being confined in the outskirt and beyond the walled city of Intramuros and
hamletted in the so-called parian was never allowed to be buried in Christian cemeteries, whereupon
they established their own burial grounds, the Chinese cemetery in La Loma which is in juxtapose with
the oldest cemetery of the country, the La Loma Cemetery established in 1864. The Americans highly
influenced the modern internment in the country upon the introduction of the Memorial Parks.
Memorial Parks introduced the garden and scenery design of cemeteries hence giving a certain serenity
The Christianization of the Philippines eventually concludes the pre-colonial culture and traditions of the
ancient Philippines.
Garden-like memorial parks are already an influenced of the Americans, data says that around 1948,
American Cemetery in Taguig City was established to interred American war veterans who was killed in
action within Southeast Asia during the Second World War. Meanwhile the oldest among the private
memorial parks in the country are the Manila Memorial Park in Paranaque City, established in 1964 and
Holy Cross Memorial Park in Novaliches, Caloocan City who was established in the 1965. The top
memorial parks based on approval by the buying public and its popularity and certain foothold in the
business are as follows;
Below is a sampling of the few cemeteries and memorial parks in Bulacan and Cavite. Incorporated in
the matrix are the company names, location, product or the service being offered, price and
backgrounder on the developer.
BULACAN AREA
Family Estate
Price: 1.2M to 2.1M
Golden Haven Norzagaray, Lawn Lot – Suitable Golden MV Holdings Price: Php80,000 to
Memorial Park Bulacan with for two on a 2.5 Inc. of the Villar 1.6M
Forest Lake San Miguel, Lawn Lots Forest Lake Price: Php90,000 to
Memorial Parks Bulacan with Mini-Mausoleum Development, 2M
branches all Mausoleums Incorporated.
over Luzon, Estate Lot Forest Lake started
Visayas and Legacy Lot 25 years ago in
Mindanao. Zamboanga.
Around 30 In 1997 it was
branches incepted and
nationwide. became a subsidiary
of Landco Pacific
Corporation and
currently became
subsidiary of Metro
Pacific Investment
Corporation (MPIC)
with Php429 million
or 61.9% of
investment stake.
MPIC is owned by
Manny V. Pangilinan.
CAVITE AREA
Should families opt to leave the remains in a columbarium, prices range from around P30,000 to almost
P180,000. Columbary prices in Heritage Park Fort Bonifacio start at P157,000 and can go as high as
P240,000. Meanwhile, prices in Loyola Memorial Park’s columbarium average P46,000.
Memorial Services. For convenience, families can opt to get burial packages. Arlington Memorial’s burial
packages start at around P240,000, which already includes a steel casket and a full memorial package for
3 to 5 days. The most expensive package is worth almost P2.4 million, which includes a 48-ounce
brushed bronze casket with gold plated hardware.
Lot. The final resting place of the departed could be the most burdensome of all the expenses and can
cost even more than a typical condominium unit. Companies like Golden Haven offer garden plots that
start at P360,000, while a garden plaza can cost as high as P1.4 million.
The cheapest in Heritage Memorial Park is a lawn lot worth P224,000. Garden lots there cost from P2.2
million to P2.8 million. For the affluent, estate lots that measure about 40 square meters would cost a
whopping P20.1 million. Meanwhile, affordable cemetery lots cost P35,000 on average. For the poorest
families, Caritas Manila offers free coffins and burial services for the deceased.
Apart from documentary requirements, other expenses include flowers, food, and clothing of the dead.
These expenses depend on how simple or grand a family wants the memorial services to be. While the
dead cannot bring their wealth to the afterlife, the divide between the rich and the poor is still evident
in how they are sent off.
With the rapid spread of CoVid 19 virus that left the country flabbergasted and the government exposed
on its inutility and irresoluteness in addressing the health care system of the country, the people
experienced the most horrendous realities of death that created an emotional void on every Filipinos.
Glaring is the shooting up of number of deaths especially the middle and lower strata of society.
According to the latest WHO data published in 2020 life expectancy in Philippines is:
3. Stroke 13. Violence 23. Malnutrition 33. Other Injuries 43.Uterin Cancer
4. Kidney Disease 14. Lung Cancers 24. Diarrheal 34. Drowning 44.Pertussis
Diseases
5. Lung Disease 15. Road Traffic 25. Low Birth 35. Oral Cancer 45.Prostatic
Accidents Weight Hypertrophy
6. Hypertension 16. Colon- 26. Congenital 36. Alzheimer & 46.Epilepsy
Rectum Cancers Anomalies Dementia
7. Diabetes Mellitus 17. Peptic Ulcer 27. Falls 37. Pancreas 47.Osteoarthritis
Disease Cancer
8. Tuberculosis 18. Liver Cancer 28. Birth Trauma 38. Lymphomas 48.Meningitis
9. Breast Cancer 19. Liver Disease 29. Anemia 39. Suicide 49.Syphilis
In 2020, the average number of deaths registered per day was the highest in August at 1,833 or about
76 deaths per hour. The month of March had the lowest number of deaths registered per day at 1,484
or equivalent to 62 deaths per hour. (Figure 3 and Table 3)
Daily index refers to the increase/decrease from the overall daily average of event occurrences. The
months of February to June fall below the national daily index of 100.0 in 2020. In other words, daily
average deaths in these months were lower than the national daily average of 1,677 deaths. (Figure 3
and Table 3)
The sex ratio of 134 indicates that there were about 134 male deaths for every 100 female deaths.
Moreover, sex ratio of over a hundred means that more male deaths were registered compared to their
female counterparts at each age group before 80 years old. Further, higher proportions of female
deaths were observed in the older age groups (80 years old and over) compared to its male
counterparts. (Figure 4 and Table 4)
In 2020, 346,347 or 56.4 percent of the total deaths occurred at home while 261,531 or 42.6 percent
died in any health facilities. Some (0.9%)
died in places other than home and health
facilities, such as on the street, in public
places, on board a vehicle, airplane or
vessel while in transit, among others.
However, 0.1 percent of deaths have
undetermined or unspecified sites because
of the missing information in the place of
death or usual residence of the decedent.
Infant deaths are deaths that occurred before reaching age 1. At the national level, 16,885 infant deaths
were registered in 2020. Six out of ten deaths were males (9,767 or 57.8%). The three regions with the
highest number of infant deaths recorded were CALABARZON (3,000 or 17.8%), NCR (2,859 or 16.9%),
and Central Luzon (1,996 or 11.8%).
On the other hand, ARMM (150 or 0.9%), CAR (210 or 1.2%) and Caraga (349 or 2.1%) had the least
number of registered infant deaths. (Figure 7 and Table 7)
A maternal death is defined by the World Health Organization as, “the death of a woman while pregnant
or within 42 days of termination of
pregnancy, irrespective of the duration
and the site of the pregnancy, from any
cause related to or aggravated by the
pregnancy or its management, but not
from accidental or incidental causes.’’ In
2020, a total of 1,975 women were
identified as having died of maternal
causes in the country.
Problems of burial are imminent in NCR, various LGUs already designed and planned building new burial
sites but due to lack of available lands, LGUs resulted to establish columbarium alongside cremation
facilities for a more practical way of laying to rest departed love ones.
Almost all cemeteries in NCR are experiencing burial congestion, even private memorial parks are
already sold out; hence some big players in the industry resulted to establishing and developing
memorial parks outside the capital, others add up new services i.e. columbarium and crematories.
With the death data of 470,000 deaths per year from 2000 to 2017 as per PSA records, and with the
upsurge due to the pandemic; new innovations and practical planning are really in need for properly
disposing the dead.
Based on standards set by the Housing and Land Use Regulatory Board (HLURB), the minimum size for a
burial plot in ground interment is 1 meter by 2.44 meters, or an area of 2.44 square meters. The
minimum size for a single compartment or vault in a columbarium is 300 millimeters by 300 millimeters,
or an area of 0.09 square meters.
GMA News Research estimates that every year, the country needs an area of about 1.15 million square
meters--nearly thrice the size of Rizal Park--to bury its dead in underground niches. But only 42,439
square meters or one-tenth the size of the famous Manila landmark are needed if those who died were
cremated and inurned instead.
BURIAL SCENARIOS
ESTIMATED DEMAND FOR INTERMENT SPACE
Columbarium /
0.30 m x 0.30 m 0.09 sq. m. 42,439 sq. m.
Ossuary
Source: GMA News Research based on HLURB and PSA data
The computation does not factor in other alternatives such as interment in mausoleums and above-
ground entombment, both of which take up more space than underground niches. The computation
also assumes that there is only one niche to a burial plot and one urn to each vault.
HLURB statistics on issued licenses to sell real property in recent years show an increasing trend in the
number of memorial park and columbarium units up for sale.
2015 163,492
2016 178,438 9%
2017 187,785 5%
According to GMA News, Engineer Anabel Narce of HLURB-NCR said most of the applications for license
to sell units in the “memorial park or columbarium” non-residential category in Metro Manila are
columbarium applications. Many of the memorial park applications are for provincial locations.
2000 366,931
2001 381,834
2002 396,297
2003 396,331
2004 403,191
2005 426,054
2006 441,036
2007 441,956
2009 480,820
2010 488,265
2011 498,486
2012 514,745
2013 531,280
2014 536,999
2015 560,605
2016 582,183
2017 579,237
AVERAGE 471,546
Baliuag Site – Basically the 23 hectares property in Baliuag is suitable enough to build a memorial parks,
its location is very accessible not only to the would be local client but also within nearby municipalities
and even from the capital region. Problem areas for the said site is just a minimal, although there are
already memorial parks and public cemeteries within Baliuag, not to mention those in nearby
municipalities of San Ildefonso, San Miguel, Marilao, Meycuayan, Norzagaray, Pulilan and Bustos among
others, but still these memorial parks and cemeteries will not bridge the gap vis-à-vis the increasing
demand for a suitable interment for the departed ones especially that NCR are already overcrowded and
in need of burial facilities and services.
Dasmariñas Site – It is very glaring that this area although in a very good location being in near proximity
in the city proper or poblacion, still not suitable for a memorial park business. Various issues and gray
areas should be address first before the project could materialize. These problems are as follows;
- Issue of right of way; the site is a land lock area without access for ingress and egress. The only
way into the area is via a small road which is part of a river easement; technically it is against the
law which states that easement should not be in use, either as roads, as residential or
commercial purposes.
- Assuming that the nearby subdivision (HOA) or the LGU facilitate accessibility into the site, the
issues of residents will again matter; problems like is it okay for them that a burial site is within
Generally price and product offering of every memorial business are on the same price bracket. Ranging
from 50,000 up to a million worth of cash, henceforth target market of the said industry caters the
middle income strata and the upper social echelons. With the increase of work-migration, the number of
OFWs surges, this sector of society adds ups to the target market of the said industry.
Real estate after its pitfalls due to the pandemic acquired a positive rebound with a 126 Billion Pesos
value in the 2nd Quarter of 2021. The Sentiment Index Score achieve an all-time high of 65 during the 4th
quarter of 2021. These indices are a manifestation that real estate is again on the road to affluency.
Acquiring a memorial lots are profitable investments. If you are a vying investor, you should know the
integrity of track records and their importance to making sound investment decisions. This is an
opportune time to enter the real estate market. Once the recovery of the industry is achieved in the
near future, you can expect the price to surge dramatically in value. Not to mention the fact that
memorial lots are considered nowadays to be more of a necessity than a luxury.
The prospect of memorial service industry is quite gleaming, this business alongside with other burial
service and health and wellness is the next best thing in the coming years.