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Hi Carla,

I'm writing to tell you about our latest launch. The product was launched with product
demonstrations and dinner party. The party was held on 20 th November - 7 p.m. at the Hilton
hotel in New York. Social media was an important factor as marketing strategy: special website
created featuring product characteristics. About 250 people attended the party. Customers
and stakeholders were contacted by email and phone.

Claudio

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