EAT WITHOUT WORRIES

“Year of unity, peace and development “

UNIVERSIDAD PRIVADA DEL NORTE

“BUSINESS FACULTY”
Business Administration Career

FINAL EXAMEN

TITLE:

RESTAURANT : EAT WITHOUT WORRIES

BY

 PABLO STIVEN REYES PIO N00335270

 BRUNO SEBASTIAN VEREAU SANCHEZ N00295976
 MIRIAM ESTHER ROJAS AYALA N00323496
 VIVIANA GADEA QUISPE N00306969

COURSE:

ENGLISH FOR BUSINESS – CLASS 5768

PROFESSOR:

LAURA PAMELA QUINTERO RAMIREZ

LIMA-PERÚ

2023

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INTRODUCTION

We are a company in the gastronomic sector targeting people with allergies, restrictions and certain limitations of
food consumption.
Our purpose is to provide satisfaction to our diners and other clients with our specialized dishes, and using
ingredients selected by consumers.
Our target audience is people who works and those within the surrounding areas, and our only one store is located
in San Isidro district.

MISSION

To help our clients to consume without any worries, satisfying their needs with healthy and quality food, providing
a pleasant experience with our dishes.

VISION

To stand out and excel on providing innovation in our dishes, with the best products on the market.

OBJECTIVES

Short term goals

 Build customer loyalty, giving them discounts and exclusivity on target products.

 Train staff periodically to make an effort to achieve our goals.

 Improve the online exposure of our restaurant by optimizing the social networks.

 Maximize the number of delivery orders by 10%.

Long term goals

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 Create a growth plan that allows us to develop the restaurant in different areas, it is expected to be achieved
in approximately 2 years.

 Improve process efficiency, reducing input costs and optimizing the use of resources by 15%, in a
maximum period of a year and a half.

 Strengthen the brand and reputation, through an effective marketing strategy and a strong online presence.

 Carry out an investigation of new neighborhoods or districts to expand into different areas or locations
which is expected to achieve within 3 years.

SWOT ANALYSIS

STRENGTHS WEAKNESSES

 Being one of the few
personalized food restaurants for
people with food allergies in
Peru.
 We will have highly trained
personnel for the preparation and
handling of food according to the
needs of each client.
 We will have a good location in
the most central area of Lima,
such as the San Isidro district.
OPPORTUNITIES
 Being able to create a healthy eating culture
for people with allergies from which they
can learn to have a better diet.
 You can only work up to a certain time due
to regulations of the municipality of San
Isidro.
 Uncommon business idea in the market,
therefore, little experience in this new
business area that we are creating.
THREATS

 There is a large percentage of  Political and social instability that exists in

Peruvian and foreign allergy Peru due to a hybrid presidential system.
sufferers in Lima, which allows us to  Increase in input prices due to economic
have a wider market and be able to instability.
reach them.  Nearby restaurants with more comfortable
 We will be located in one of the prices than our menu.
business and upper social class areas
where they have the ability to buy
our products.
 Use of social networks to promote
our business and reach more districts
of Lima.

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PEST ANALYSIS
FACTOR OPPORTUNITIES THREATS

-Greater commercial exchange

-Free trade agreements -The elimination of the trade
and the development of different
that have been signed agreement due to the political
economic businesses in the
with various countries. instability that exists in Peru
country

-Corruption issues make it

-Greater opportunities to obtain
-Stable and democratic impossible to consolidate the
investors locally and
political environment. proposed proposals, which slows the
internationally.
POLITIC arrival of investments

-The Ministry of Health

through Ministerial
-That there will be few
Resolution No. 822- -Not having the PGH sanitary
restaurants that meet the hygiene
2018/MINSA approved certification issued by the
requirements requested by the
the Sanitary Technical municipality of the jurisdiction.
Ministry of Health.
Standard No. 142-
MINSA/2018/DIGESA

-Macroeconomic evolution and

-Rate of inflation - Price increase
salary increase.

-El Niño phenomenon, this type of

-With GDP growth, more weather event affects the production
ECONOMI -GDP
employment is also generated. of goods and services, which reduces
C
the Gross Domestic Product (GDP).

-The volatility of the currency that

-EXCHANGE RATE we consider can make us gain -Devaluation of our currency.
positions (value).

- That the large percentage of

- Culturalize Peruvians to eat
-Food culture Peruvians are used to consuming
healthy to prevent future diseases.
junk food.

-Peruvians are the second

-There is strong competition from
SOCIAL -Peruvian consumers consumers who eat out of the
traditional restaurants or fast food.
home.

-That tourism is a strong impetus -That there is another pandemic that

-Growth of gastronomy
for the growth and economic restricts the entry of tourists to our
in our country
development of business country.

TECHONO -Platforms like TripAdvisor helps

- Large expenses in innovation and
LOGIC Innovative Restaurant to attract customers through
little customer income due to
Ordering Platforms ratings from other customers,
restrictions that may occur.
categories, comments and photos.

-marketing that will use -It will help to know our business -That a strong investment is needed
social networks at a national level and to be able to promote our establishment
to open offices in provinces

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-The high cost of the latest

-The process, handling and
High tech equipment technology equipment such as
preparation of meals will be faster
refrigerated kitchens, freezers, etc.

PORTER'S FORCES

1. Competitive Rivalry or Competition – Strong Force

"EAT WITHOUT WORRIES" faces strong competition in the San Isidro district sector, which is why there are
competitors such as: "QUINOA CAFÉ", "COMMA" and "MERCATTO VERDE". Given that "EAT WITHOUT
WORRIES" is a brand in the gastronomic sector, which offers a variety of specialized foods for people with
consumption limitations; also with a personalized choice. Therefore, there are direct competitors that have
extensive experience, generate investments in marketing and advertising processes, as well as have the loyalty of
their customers. However, we as direct competition, will establish high quality food products, marketing
innovation, promotional offers to create a new customer option.
2. Bargaining power of buyers or customers – Strong Force
The bargaining power of customers is high because customers are numerous. However, the cost of switching is low
to the consumer, allowing them to easily switch from one brand to another. However, there are several substitutes,
which improves your bargaining power. For EAT WITHOUT WORRIES, there is a high bargaining power of
customers, since they create demand and base their strategy around sustainable development, offering products that
are available according to their natural cycle, understand their environment and determine the course of their
strategies. refocusing the customer's preferences.
3. Bargaining power of suppliers – Moderate Strength
The bargaining power of the suppliers in the sector is moderate, this is due to the fact that the number of existing
suppliers is high and they are not properly grouped to exert pressure or impose their conditions. When analyzing
the supply mode of EAT WITHOUT WORRIES based on alliances, aspects such as access to fresh meats and local
ingredients must be considered, for example, our brand will create its own supplier networks with local
communities and artisan distributors. This might interrupt and results that their bargaining power is high, allowing
them to access a market with greater potential and competitive prices.

4. Threat of Substitutes or Substitution – Strong Force

The threat of substitute products is high considering the variety of products that satisfy the same need, so the
popularity of the industry is low. As there is a wide variety of substitutes, the customer cost of switching from one
format to another is low, and specialized food chains are the fastest growing formats in the defined sector, which
intensifies competition.

5. Threat of new income or new entry – Moderate strength

Since the food industry is very broad, the entry of new income who wants to grow in this area is difficult. Existing
companies have large market shares in addition to their experience and ability to understand all consumer needs for

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the time it takes to build trust and establish interpersonal relationships. Likewise, the advertising and financial
investment required to open new stores is high, creating barriers of entry.

SMART:
 Specific
 
*Increase sales and profit by 5% each month.
*Meet customer expectations, with personalized attention.
*Increase promotions on holidays, attracting more customers.

 Measurable
* Capture 50% of customers via the web.
*Have 75% customer satisfaction as a result.
*Reduce delivery order delays by 10%.

 Achievable

*Optimize our processes to achieve orders on time.

*Duplicate the distribution of content on different platforms, to achieve more recruitment.
*By telephone monitoring we will count how many people wish to join as "Exclusive" clients.

 Relevant
* Hire staff on holidays due to increased demand, to increase sales by 25% in San Isidro.
*Implement our advertising with the service of professional editors per season.
* Provide promotions adapting to important calendar dates to generate more sales.

 Time scaled

*Our half-year sales should grow 20% to 35% percent.

*By the eighth month, 40% of our customers must be affiliated with our “exclusive customer” product.
*In a year we must have alliances with our suppliers, to acquire with lower costs and have priority in the
delivery of products.

4ps

PRODUCT:

 Unaltered food with no preservatives

 Natural Yogurts
 Nuts
 Juices

PRICE:

 Menu: 15 - 25 soles

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 à la carte dishes: 30 – 60 soles.

 Natural Yogurts: 20 soles -Nuts 250 grams: 15 soles -Juices: 10 – 15 soles

PROMOTION:

 Our serious advertising on our Instagram Page for orders, inquiries and claims.
 Tik tok so you can see the dishes and the establishment through images in a dynamic way.

PLACE:

 Our point of sale is located in San Isidro, we also have delivery that covers areas surrounding the district.

Strategies

STRATEGY ACTIVITIES PERSON IN CHARGE

Ensure the appropriate selection of Recruit human resources

incoming staff according to the specialists.
Manager/Administrator
profile and skills required.

Develop integrated activities, Develop employee of the month

awards and recognition for award initiatives and celebrate
Manager/Administrator
outstanding performance. employees' birthdays.

Continuously monitor each Conduct weekly meetings with the

collaborator and see how they will
react
staff to share company information.
Seek their participation, value their
appreciations and suggestions. Manager/Administrator
Encourage commitment to
contribute more and more to the
organization.

Conclusions:

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- Our company is created in order to contribute gastronomically to the health of people who are vulnerable to
mostly common foods; in such a way influence gastronomic entrepreneurs to be aware of certain clients with this
nutritional condition; to produce by meeting the needs carefully. -

-By increasing our advertising content (Tik Tok and Instagram), we will obtain positive results such as: increase in
customers, make our brand known and thus we will be able to achieve our goals. -

- Thanks to the business plan, important parts of the project were detected, such as the weaknesses and strengths, as
well as the opportunities and threats presented by the highly changing environment in which we currently live. This
visualized more accurate pictures of what must the restaurant do to have a sustainable and optimal development.

- Our internal marketing is very important for the restaurant, because the entire workforce that represents the
business is the image and represents the company to the clients. That is why the employees must feel part of the
company to provide good service and thus, achieve the desired goals.

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