What is Trainer’s Choice?

~ ‘Virtual Store’- India’s first

e-enabled SALES and LOYALTY
program designed primarily
for Gym Trainers who are not
doing this business today

~ A Fully Owned Mobile app

based sales channel designed,
developed, and managed by
Claris Distribution

~ Enrolment of users through

invitation only

~ Enlistment of brands by
invitation only
Why are we doing it?

BRANDS DOMESTIC BRANDS

MANUFACTURER MANUFACTURER

IMPORTER DISTRIBUTOR AGGREGATOR

DISTRIBUTOR RETAIL

AGGREGATOR/ E-COMMERCE
E-COMMERCE
RETAIL

TRAINER TRAINER

CONSUMER
Why are we doing it?

BRANDS

MANUFACTURER

IMPORTER

TRAINER’S CHOICE

Aggregator/Retail
OFFERING SERVICES
PRICE EFFECT EASE OF DOING BUSINESS
E-commerce LAST MILE DELIVERY

TRAINER
The role of a Gym Trainer in growing the sports nutrition
Category is Very critical

CONSUMER PURCHASE
JOURNEY

Gym
Peers
Product
Reviews

Friends

FINAL CHOICE:
TRAINER

Web
Search
Trainers are a Sales Channel in their own capacity
CELEBRITY TRAINERS
o Very small set in India
o Most often have their own
brand, or a tie up with an
existing brand
o Small but high volume high
frequency clientele.
WILL NOT BE TARGETTED by
Trainer’s Choice
ESTABLISHED TRAINERS
o Arrange for the products
from an aggregator or
retailer
o Enjoy credit lines from the
retail outlet
o Large base, but high
turnover of clientele.
WILL BE TARGETTED by
Trainer’s Choice, but unlikely
to be early adopters
MAINSTREAM TRAINERS
o The largest part of the Indian
market
o Very high numbers with each
individually having a small
number of clients
o Unaware & do not want the
hassle of running their own
business of supplying products
CORE GROUP to be targeted by
Trainer’s Choice
Who is it for?

FITNESS INFLUENCERS FITNESS TRAINERS

NOT AVAILABLE
FOR
AGGREGATOR OR
RETAILER

NUTRITIONIST/DIETICIANS SPORTS COACHES

 Why would trainers opt for the Trainers Choice Program?
• The program allows smaller Trainers to start earning through a
ZERO INVENTORY MODEL

• By eliminating Aggregator/Retail/e-commerce, we are able to

offer BETTER SERVICES and revenue earning potential to the
Trainers

• Choice of MULTIPLE BRANDS AND PRODUCT CATEGORIES

to cater to all their consumer needs

• Guarantee of AUTHENTIC Products

• Ordering & delivery tracking mechanism of platform provides

EASE OF USAGE

• DOOR STEP DELIVERY to trainer/end consumer

• Earnings are DIRECTLY credited to your account

Why you should enrol with us?
Registration process on the Trainer Application

• The sales team will contact

the Trainer and ask him/her
to download the Trainer’s
Choice App

• The Trainer will Register into

the app with all the
necessary details

• There is a back end

confirmation process

• Post the confirmation of

Registration, the Trainer will
be able to transact through
the app.
The Sales Process
The Sales Process contd…
 What are the additional benefits for the trainers?

An Exclusive Welcome Kit Referral Program for Tier Benefits – Higher the
for the first 100 Trainers trainers to Earn Additional value of overall transactions,
who enrol into the revenue Reward and Recognition,
program. More Rewards…
 How do brands participate…

The Chain Costs of Trainer’s Choice

Marketing Programs run on
Claris will buy Brand from authorized Trainer’s Choice Channel
supplier at an agreed price between the
Brand and Claris Brand will bear any special
OPERATION COST MARKETING COST promotion or sales incentive
Price will be at par to what is existing program that they want to run on
market benchmark so as to not create the Channel
any disturbance

Costs will have to factor in the Delivery CHANNEL LIABILITIES

Costs borne by Claris Trainer’s Choice PARTICIPATION
COST

Entry Costs into new Channel

Rules for damage, returns, or
consumer complaints
Brand will bear an annual fixed cost of
participating in the channel
Existing principles of established
channel practices to be followed
Participation Cost will be a % of the
by Trainer’s Choice.
turnover negotiated between the Brand
and Claris
Why the margin…?

Trainers Choice: One of it’s kind new sales channel

being introduced to supplement sales through the
most relevant sale influencers.

ADDITIONAL SPENDS FOR CLARIS

• Enablement of an end to end IT infrastructure for

fulfilment of the concept

• Marketing Spends for Creating awareness of the

program, Drive recruitment through R&R and finally
inducing sales (through relevant activities as
required)

• The model is reminiscent to B2C as this would entail

single unit deliveries and would require additional
spends to spruce up the supply chain.

• Influencer Acquisition costs

THANK YOU