A HA AN

D DUONG
A 3-decade-old copywriter Portfolio: haandng.blogspot.com

WHO I AM Nguyen Duy Trinh, Q2, HCM

5-year-experience in copywriting and concept developing for digital haandng@gmail.com

platform in well-known companies such as Publicis Groupe, Redsun ITI
with number of clients in various industry: Samsung, Nestle, Unilever, 036 372 5350
Heineken, Mercedes-Benz, Electrolux, Diageo, Mondelez, TCB, UOB...
Time is short, but my work list is long. It’s nice to get your attention. linkedin.com/in/haandng/

WHY I’M HERE WHAT I DID

5/2021 Cheil Vietnam - Copywriter Samsung Galaxy M22|M32|M23|M33
Samsung Wearable e-com promotion
- Providing ideas/concepts for Samsung product launching campaign Samsung Experience Store amplification
- Being in charge of monitoring creative executions when projects get M:Connect revampt
approved for Samsung and other clients such as Phillip Morris, KGC, NovaWorld Phan Thiet
Apamilk, Novaland, L'Oreal... Novaland The Park Avenue
- Coming up with a content plan including content guidelines (copy and Samsung Galaxy A31
visual direction), content angle, and execution ideas to make the Samsung Galaxy Buds Pro
concept come to life Electrolux D2C
Heineken new launching
2/2020 Leo Burnett Vietnam - Copywriter Tiger Cambodia Social
- Providing ideas/concept, social narrative, and creative direction Samsung Galaxy M21
for social campaigns adapted from IMC Samsung Galaxy Z Flip relaunch
- Coming up with a content plan including content guideline (copy Samsung Galaxy S20 BTS version
and visual direction), content angle and excution idea to make the Samsung Galaxy A51 & A71 Single Take
concept come to life for Samsung's launching campaign Samsung Galaxy Z Fold 2
- Developing social asset for clients’ social media center and social Samsung Galaxy Tab S7 & S7+
outreach (mailnly for Samsung, others are Mercedes, Mondelez...) Techcombank Napas
Mercedes-Benz Driving Experience 2020
3/2019 April Adsvertisement - Copywriter Techcombank Be Greater fanpage
White Walker by Johnnie Walker
- Generate ideas after understanding client requirements
- Come up with Content strategy for communication plan
- In charge of creating video or radio script and material WHERE I LEARNT
for pitching as well as developing engaging social content for Content Marketing - AIM Academy
clients’ media channels Creative A Bờ Cờ
Hanoi University - English major
2018 Red Sun ITI - Copywriter
- Provide ideas, research and monitor creative executions
- Come up with Content Plan for media channels and content
strategy for website, KOLs and PR articles
WHOM I WORKED
- Write video script and cntent for fanpage and PR channel Mr. Kevin Astin Lorenzo Beltran
kevin_beltran@yahoo.com
2016 Ella Study Vietnam - Content team leader
Ms. Yen Dang - ACD
- Provide ideas, research and monitor creative executions yen.dang@leoburnett.com.vn
when projects get approved
- Come up with Content Plan for media channels of clients and Ms. Phuong Bui - senior copywriter
content strategy for e-news, website, KOLs diemphuong.irisflo@gmail.com
- Write video script and engaging content for fanpage and PR