INTRODUCTION TO MARKETING MKT410

STANDARD GUIDELINES

INTRODUCTION TO MARKETING
MKT410

A. INTRODUCTION

There are four (4) on-going assessments for this course:

1. Test: written test, a combination of multiple-choice questions and short essay questions
based on the selected chapters – 20% (CLO1)
2. Individual Assignment: written report based on the marketing management orientation –
20% (CLO1)
3. Group Assignment: written report based on the marketing environment analysis – 20%
(CLO2)
4. Group project: written report business analysis on marketing mix – 30% and a
presentation based on the report – 10% (CLO3)

B. GENERAL GUIDELINES FOR ASSIGNMENTS:

1. Students are required to complete all assignments.

2. Students are allowed to choose any business/product (from local or international) for
the assignment and group project.

3. Lecturers are advised to provide a letter (or any documents necessary) to the company
for students to collect information (If applicable).

4. Students need to collect information about the company (E.g.: company background,
products or services, marketing strategies, business performance, etc.)

5. The information can be collected through online platforms such as search engines,
company websites, social media pages, etc.

6. The student needs to write a written report using the given format/template.

7. Use Times New Roman 12 or Arial 11 with 1.5 spacing for all assignments.

8. All assignments must be submitted on or before the dateline as stated by your lecturer.
Failure to do so will jeopardize the student’s grade for this subject.

9. Students are advised to write their own work. “Copy and paste” from the internet is
extremely prohibited.

10. Students are required to check all assignments using plagiarism checker software
(e.g.: Turnitin) and make sure that the plagiarism index is below 30% before the
submission.
 INTRODUCTION TO MARKETING MKT410
STANDARD GUIDELINES

SAMPLE_TEMPLATE FOR COVER PAGE (ALL ASSIGNMENT)

INTRODUCTION TO MARKETING (MKT410)

ASSIGNMENT TITLE:

E.G.: THE MARKETING ENVIRONMENT

NAME OF COMPANY

TYPE OF BUSINESS

PREPARED BY:

PREPARED FOR:

SUBMISSION DATE: