Slide 2: Introduction.

Have you ever been convinced to buy something after reading an article or watching a video?

And Have you ever wondered why you want to do it?

That question will be explained in my presentation today.

Lets begin with Great content which is the best sales tool in the world.

First, let find out what is great content:

Slide 3: What is Great Content?
Great content: refers to any type of material that provides value to its intended audience. It can
be in the form of articles, blog posts, videos, podcasts, infographics, social media posts, and
more.
- What makes content "great" can depend on various factors, such as the quality of the writing,
the accuracy of the information, the relevance of the topic, and the creativity of the
presentation.
- For businesses, great content is a powerful tool for attracting potential customers, educating
them about their products or services, building trust and authority, and ultimately, driving
sales. By creating high-quality, relevant content that addresses the needs and interests of their
target audience, businesses can establish themselves as thought leaders in their industry and
position themselves as the go-to source for information and solutions.
We will have four section to focus on:
In the first section, we will discuss how great content attracts potential customers. In the
second section, we will examine how great content educates customers about products or
services. In the third section, we will analyze how great content builds trust with customers. In
the fourth section, we will explore how great content can lead to conversions.
Now that we have set the stage, let's dive into the first section.
Slide 4: How Great Content Can Attract Potential Customers
When it comes to attracting potential customers, great content can be a powerful tool. By
creating content that is relevant, engaging, and informative, businesses can capture the
attention of their target audience and encourage them to learn more about their products or
services.’
Let me show u 1 exp:
Casper: Casper is a mattress company that disrupted the traditional mattress industry with their
direct-to-consumer model. They created a blog called Van Winkle's that focuses on topics
related to sleep, such as sleep hygiene, the science of sleep, and sleep-related products. By
creating informative, engaging content, Casper is able to attract potential customers who are
interested in improving their sleep quality, and position themselves as a thought leader in the
sleep industry.
(Hình ảnh blog đó)
Moving on to the second section
Slide 5: How Great Content Can Educate Customers
Great content can be an effective tool for educating potential customers about a business's
products or services, as well as industry trends and best practices. By creating informative and
engaging content, businesses can help their customers make more informed decisions and
position themselves as trusted advisors.
Here are some statistics that support the importance of great content for educating customers:
61% of consumers say they feel better about a company that delivers custom content (Content
Marketing Institute).
94% of consumers say they would take action after reading educational content from a business
(Shareaholic).
70% of consumers say that content marketing makes them feel closer to a brand (Roper Public
Affairs).
Now let's move on to the third section.
Slide 6: How Great Content Can Build Trust
Great content can help businesses build trust with potential customers by demonstrating
expertise, authority, and transparency. By providing valuable information and insights,
businesses can position themselves as credible sources of information and build relationships
with their audience.

Here are some statistics that support the importance of great content for building trust:

90% of consumers find custom content useful (Demand Metric).

78% of consumers believe that organizations providing custom content are interested in
building good relationships (McMurry/TMG).

Slide 7: How Great Content Can Lead to Conversions

Great content can help businesses persuade potential customers to make a purchase by
addressing their objections, highlighting the benefits of their products or services, and creating
a sense of urgency. By providing informative and persuasive content, businesses can move
potential customers down the sales funnel and increase the likelihood of a conversion.

Here are some statistics that support the importance of great content for leading to
conversions:

Content marketing generates three times as many leads as traditional outbound marketing, but
costs 62% less (Demand Metric).
Companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower
cost (Forrester Research).
Slide 8: Best Practices for Creating Great Content

Understand your audience

Set clear goals
Choose the right format
Tell a compelling story
Measure your results
Tips and tools:

Conduct keyword research

Use a content calendar
Leverage user-generated content

Slide 9: Conclusion
In conclusion, I have explored the power of great content as a sales tool for businesses. We
have seen how great content can attract potential customers, educate them about products or
services, build trust, and ultimately lead to conversions. We also discussed best practices for
creating great content, such as understanding your audience, setting clear goals, choosing the
right format, and measuring results.

Remember, great content is key to a successful marketing strategy, so make sure to invest in
creating high-quality content that drives results.

Slide 10: Refenrences

Content Marketing Institute. (2020). 2020 B2B Content Marketing Benchmarks, Budgets, and
Trends—North America.
https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_FIN
AL.pdf

HubSpot. (2020). The State of Marketing Report.

https://cdn2.hubspot.net/hubfs/53/tools/state-of-marketing/State_of_Marketing_Report_202
0.pdf

Nielsen. (2015). Global Trust in Advertising.

https://www.nielsen.com/us/en/insights/report/2015/global-trust-in-advertising.html

OpenView Partners. (2021). SaaS Content Marketing Benchmarks: 2021 Report.

https://www.openviewpartners.com/wp-content/uploads/2021/04/SaaS-Content-Marketing-
Benchmarks-2021-Report-1.pdf

Salesforce. (2020). State of the Connected Customer.

https://www.salesforce.com/content/dam/web/en_us/www/documents/reports/salesforce-
research-fourth-annual-state-of-the-connected-customer.pdf