Tech talk

FACTS:
1) Tech Talk was founded in 2012 by Adithya Kare and arshiya chak
2) Highly fragmented market.
3) Many websites need help in creating a niche to attract readers, retain
them, and generate revenue efficiently.
4) SEO Was mainly focused- on a black hat and white hat strategy
5) Organic traffic.
6) Referral traffic.
7) Social networking.
8) BA, e-governance, e-commerce, internet technologies, , big data analytics,
project management, case lets.
9) Image and video-driven content providers with reviews, infographics

PROBLEMS:
1) Less social media presence
2) Less traffic.
3) Usages of mix-and-match techniques.
4) Duplication of content.
5) 4% of traffic from social media
6) Lack of social sharing.
7) Confusion about which social media platform to promote
8) Lack of experience in social media pages.
9) Poor conversion rate from profile visits to like and shares.

Criteria:
1) Visits
2) Customer preference
3) Content
Alternatives:
1) Should launch an app
2) Launch all content
3) Use moment marketing as an strategy
4) Use guerilla marketing
5) Use of influencers for promoting pages.
6) Partnerships with educational pages and promoting and recommending
them.
7) Use insta boost and other tools.