GROUP 1 QUIZ

1. A technique used to collect data on any aspects that you want to know to be later able interpret it
and in the end, make use of it for correct decision making.

a. Market Research c. Web Analytics

b. Management Expertise d. Expert Interview

ANSWER: A. MARKET RESEARCH

2. Give one important aspects for market research?

a. Management Expertise c. Interaction with Users/ Stakeholders

b. Expert Interview d. Web Analytics

ANSWER: c. Interaction with Users/ Stakeholders

3. Give atleast 3 ways in doing primary research.

ANSWER: Expert Interview, Focus Group Discussion/Focus Group, Survey/Questionnaires,

Observational Research.

4. There are 5 reasons for customer feedback that are valuable to business and organization. Give
atleast 1 reason.

ANSWER: improvement, product development, quality control, brand loyalty, competitive

advantage

5. It is one way in doing market research where it play a vital role in fostering innovation, knowledge
dissemination, and the growth of technology startups. It also refer to digital platforms where individuals
with an interest in technology-driven entrepreneurship come together to share knowledge, experiences,
and ideas.

a. Management Expertise c. Interaction with Users/ Stakeholders

b. Online Communities and Forums d. Web Analytics

ANSWER: B. Online Communities and Forums

6. Analyze web traffic and user behavior on your website or relevant industry websites using tools like
Google Analytics and Google Trends.

a. Management Expertise c. Interaction with Users/ Stakeholders

b. Online Communities and Forums d. Web Analytics

ANSWER: d. Web Analytics

7.The practice of collecting, organizing, protecting, and storing an organization's data so it can be
analyzed for business decisions.

a. Management Expertise c. Interaction with Users/ Stakeholders

b. Data Management d. Web Analytics

ANSWER: B. Data Management

8. Give at least one of the two main source of Secondary Research.

Answer: Online Databases / Government Data

9. There are __ important aspects for market research.

ANSWER: Strategic Advice, Management Expertise, Problem-Solving Solutions

10. What are the various forms of conducting expert Interviews?

ANSWER: One on One meeting, Video Conference, Phone Calls, Written Correspondence