PRINTED/DIGITAL LEARNING MATERIALS BESTCAP

Kindergarten/Elementary Departments
SY 2021-2022
CAREER COLLEGE, INC.

Home Economics and Livelihood Education 6

NAME OF LEARNER:
____________________________________________________________
WEEK 6 QUARTER 1
DATES COVERED September 06-10 DUE DATE September 20
TEACHER Ms. Anna Trisha S. Santiago
MELC 1.4. Sells products based on needs and demands in school and community
LEARNING OBJECTIVE/s The students will be able to determine the needs and demands in the school and community

TOPIC TITLE: Products Based on Needs and Demands in School and community

Performance of Philippine FMCG products in 2018

How do you know what
products are needed in
school and the community?

How do you know which are

in demand?

The answer to these question is research. Entrepreneurs refer to refer to research conducted by market
research. Entrepreneurs refer to research conducted by market researchers who monitor, analyze, and publish their
findings.
For an update of the Philippines’s fast moving consumer good (FMCG) market from year 2018, Kantar
World panel presented their findings:
The FMCG categories are identified according to their ranks: food (69% local), beverage (38%), Personal
Care (16%), Home Care (25%).
A diligent entrepreneur will study these data (past and present), consider the trend forecast, and choose
the best product to sell and the best place to sell it.
Products for school are considered seasonal. Peak sale is from May to first
week of notebooks, pad papers, pencils, pens, crayons, bags and uniforms.
The Department of Trade and Industry’s Consumer Protection and Advocacy
Bureau (DTI-CPAB) annually releases price guide shows suggested retailers and
consumers (students and their parents). The advisory guide shows suggested retail prices
(SRPs) issued by manufacturers to ensure market share and fair competition in the
market. This is published on the month of May in selected newspapers and tabloids and
downloadable from the DTI website.
Get the pulse from Divisoria, the cheapest place to buy school
supplies, or to leading bookstore nationwide. A visit on these
marketplaces will give you ideas on the latest cartoon or popular
characters, the trending color, and most up-to-date design featured on
school products to make them more attractive to students. By
interviewing the sales people or surveying the stores cases, you can be
informed which items are bestsellers.
PRINTED/DIGITAL LEARNING MATERIALS BESTCAP
Kindergarten/Elementary Departments
SY 2021-2022
CAREER COLLEGE, INC.

Home Economics and Livelihood Education 6

ANSWER SHEET/RETRIEVAL SHEET

NAME OF LEARNER:
________________________________________________________________________
WEEK 6 QUARTER 1
DATES COVERED September 06-10 DUE DATE September 20
TEACHER Ms. Anna Trisha S. Santiago
MELC 1.4. Sells products based on needs and demands in school and community
LEARNING OBJECTIVE/s The students will be able to determine the needs and demands in the school and community

TOPIC TITLE: Products Based on Needs and Demands in School and community

LEARNING TASK/S (FORMATIVE ASSESSMENT)

SCORE

______ / ______

I. Check the box/es of the correct answer/s for each item.

1. What is the category of the top 3 products for year 2018 based on Kantar Worldpanel research?
Food Personal Care
Beverage Household Care
2. What is the category of the top 1 products for year 2018 based on Kantar Worldpanel research?
Food Personal Care
Beverage Household Care
3. What government agency provides price guides for school supplies to benefit both consumers and
retailers?
DepEd DTI
CHED DOT
4. To get ideas on trends in design of school products, what are the two suggested market places to
visit?
Divisoria Bookstores
Sari-sari stores Hyper/supermarkets
5. What is the local percentage of personal care shows in the diagram from Kantar Worldpanel
research?
13% 16%
20% 18%

TEACHER’S
FEEDBACK/COMMENT