Guayaquil University

Faculty of Administrative Sciences

International Business.

Names:
Anthony José

Surnames:
Almeida Mendoza

Subject:
Global Marketing

Teacher:
LOZANO LARREA ROSSANA NARCISA

Topic:
2DO PARCIAL- EVALUATIVE ACTIVITY- (01-02-2023 y 14-02-2023)

Course:
NIN-SMA 6-2

School year
2022-2023 CII
 Unidad 3: Brand and Product Decisions in Global Marketing

What is global pricing?

A. Setting prices uniformly across all markets

B. Setting different prices for each local market
C. Setting prices based on exchange rates
D. Setting prices based on competition

Answer: B

What is price escalation?

A. Increase in prices due to inflation

B. Increase in prices due to higher production costs
C. Increase in prices due to transportation and distribution costs
D. Increase in prices due to competitive pressures

Answer: C
What is the role of exchange rates in global pricing?

A. Exchange rates have no impact on global pricing strategies

B. Exchange rates affect the cost of production
C. Exchange rates affect the pricing of imported goods
D. Exchange rates affect the pricing of services

Answer: C
What is price coordination?

A. Harmonizing prices across different markets

B. Adjusting prices based on cost fluctuations
C. Setting prices based on market demand
D. Setting prices based on competition

Answer: A
What is gray market pricing?

A. Pricing strategy for illegal products

B. Pricing strategy for counterfeit products
C. Selling products through unauthorized channels at a lower price
D. Selling products without a fixed price
Answer: C
Wi¿hich of the following is a global pricing strategy?

A. Penetration pricing
B. Skimming pricing
C. Premium pricing
D. Cost-plus pricing

Answer: D
What is transfer pricing? Pricing strategy for international transfers of goods

A. Pricing strategy for internal transactions within multinational companies

B. Pricing strategy for luxury goods
C. Pricing strategy for services

Answer: B
What is price discriminstion?

A. Selling products at different prices based on consumer preferences

B. Selling products at the same price globally
C. Selling products at different prices based on cost-plus pricing
D. Selling products at different prices based on market demand

Answer: A
What is the role of price in the marketing mix?

A. Price is the most important element of the marketing mix

B. Price is irrelevant in global marketing
C. Price is the only element that generates revenue
D. Price interacts with other elements of the marketing mix to create value

Answer: D
What is the gray market avoidance?

A. Preventing unauthorized sellers from selling products at lower prices

B. Preventing counterfeit products from entering the market
C. Preventing price discrimination
D. Preventing pricing strategies based on exchange rates
Answer: A
Unidad 4: Global Marketing and the Digital Revolution
Which of the following is NOT a characteristic of a global brand?

a) Consistency in positioning across markets

b) Customization of marketing strategies for each market
c) Global distribution and availability
d) Strong brand recognition worldwide
Answer: b

Which entry strategy involves the sale of products through independent local

distributors?

a) Joint venture
b) Franchising
c) Exporting
d) Licensing
Answer: b

Which of the following is an example of a global product strategy?

a) Creating country-specific product variations

b) Developing products exclusively for the domestic market
c) Standardizing products across markets
d) Implementing price adjustments based on local preferences
Answer: C

What is the primary purpose of a global communication strategy?

a) To adapt advertising messages to local languages
b) To ensure consistency in brand positioning across markets
c) To establish partnerships with local media outlets
d) To comply with legal regulations in each market
Answer: b

Which of the following is a potential drawback of standardizing global advertising

campaigns?

a) Increased production costs

b) Inability to reach local target audiences effectively
c) Lack of brand recognition in international markets
d) Difficulties in coordinating global media buys
Answer: b
Which factor is most likely to influence a company's decision to adopt a global
pricing strategy?
a) Local competition dynamics
b) Currency exchange rates
c) Distribution channel preferences
d) Cultural differences in price sensitivity
Answer: d

Which of the following is an example of a global distribution channel?

a) Exclusive use of local retailers in each market
b) Direct-to-consumer online sales only
c) Franchising operations in multiple countries
d) Exporting products through a single distribution center
Answer: c

Which type of market entry mode provides the greatest degree of control for a

company?

a) Licensing
b) Exporting
c) Joint venture
d) Strategic alliance
Answer: c
Which term refers to the adaptation of products and marketing strategies to meet

the specific needs of individual countries or regions?

a) Global branding
b) Standardization
c) Localization
d) Segmentation
Answer: c
What is the primary objective of a global marketing organization?

a) To maximize sales and revenue in the domestic market

b) To achieve a consistent global market share across all countries
c) To coordinate and manage marketing activities across international markets
d) To maintain exclusivity in distribution channels within each country
Answer: c