KEYWORD

6. Goals and Objectives: Where do we want to be?

- The time period for the marketing plan: 3 months
- Goal:
a) Communication objectives
+ 90% of customers : exposed to the programe
+70% of customers : interested in cocoon products, communicate information about products
+ 40% of customers: prefer products that do not contain toxic substances
+ 20% of customers: decide to buy Cocoon products thanks to promotions and incentives.
+ 5% of customers: return to use it.
( làm biểu đồ hình cột sẽ hay hơn)
b) Marketing objectives
+ Recognize and remember: "Cocoon Vietnam"
"Vegan products"
"Cheap but safe"
+ Create a habit of using skin care cosmetics.
+ Create trust : "High quality Vietnamese products".
c) Target customers
+ Age: 18 - 25 years old
+ Gender: almost women.
+ Occupation: students, office workers.
+ Income: average of 3-5 million
+ Accommodation: in 3 major cities (Hanoi, Da Nang, Ho Chi Minh City). HCM)
+ Have a preference for beauty and are interested in natural products
+ Goal: to have beautiful and healthy skin, not be affected by toxic floating cosmetics.
+ Product selection factor: quality, price, design, brand.
d) Target public
+ Prefer + hình các sản phẩm từ thiên nhiên
+ afraid + hình kem trộn,..
+ Usually only use each cleanser, sometimes using natural products:
+ Often spend time looking for natural product + hình đắp mặt nạ dưa leo, cà phê( tẩy da chết),
mật ong,..
+ Desire to have a beautiful skin but have no economy