NỘI DUNG HỌC TT

6. Goals and Objectives: Where do we want to be?

- The time period for the marketing plan: 3 months
- Goal:
a) Communication objectives
+ 90% of customers are exposed to the program, identifying products through advertising.
+ 70% of customers are interested in cocoon products, communicate information about products
+ 40% of customers prefer products that do not contain toxic substances.
+ 20% of customers decide to buy Cocoon products thanks to promotions and incentives.
+ 5% of customers return to use it.
b) Marketing objectives
+ Recognize the brand and remember "Cocoon Vietnam", "Vegan products","Cheap but safe"
+ Create a habit of using skin care cosmetics.
+ Create trust for customers about "High quality Vietnamese products".
c) Target customers
+ Age: 18 - 25 years old
+ Gender: almost women.
+ Occupation: students, office workers.
+ Income: average of 3-5 million
+ Accommodation: in 3 major cities (Hanoi, Da Nang, Ho Chi Minh City). HCM)
+ Have a preference for beauty and are interested in natural products.
+ Goal: to have beautiful and healthy skin.
+ Product selection factor: quality, price, design, brand.
d) Target public
+ Prefer to use natural skin care products, afraid to buy poor quality goods, many bleaches.
+ Usually only use each cleanser, using natural products available for skin care
+ Often spend time looking for different types of products, how to beautify with natural dishes
+ Desire to have a beautiful skin, bright white, and a strong hair but can not afford to spend.