IV.

7ps

2. Price

Vegan cosmetics are made from 100% natural ingredients, which are usually
imported from different parts of the world. These raw materials are more expensive
than the synthetic ones used in conventional cosmetics. The reason behind the high
cost of vegan cosmetics is that manufacturers have to pay more for the sourcing,
transportation, and processing of natural ingredients

Our production processes involve a significant amount of manual labor to ensure that
the final product meets our high standards of quality. As a result, our labor costs are
relatively high. Despite this, we are committed to delivering products that meet
market demand at a reasonable price.
In order to achieve this, we carefully analyze the market trends and adjust our
pricing strategy accordingly. We understand that our customers expect a product
that is both high in quality and affordable, and we try to strike a balance between the
two.
Currently, the cost of our product is 350,000 VND, and based on our customer
survey we think this price is suitable

3. Place

Our company is located at 448 Cong Hoa Street, Tan Binh District, HCM City (main
office)
, and the factory is at 80 Nguyen Anh Thu Street, Hoc Mon District, HCM City

Our upcoming product is scheduled to be released in the market within the next
month. We have put in a lot of effort and resources to ensure that it meets the
expectations of our customers.
Regarding our distribution system, we plan to implement a market strategy that
emphasizes the widespread availability of the product. To accomplish this, we intend
to establish a presence in multiple points of sales within cosmetic distribution
systems such as Hasaki, Guardian, and Skinfood. These points of sales will be
located not only in HCM City but also in other provinces, allowing our brand to reach
a larger customer base.

In addition to in-store sales, we also offer online sales through our official website
www.kindglow.com.vn, and e-commerce channels such as Shopee and Lazada, tiki.
Customers can easily purchase our product from the comfort of their homes, and we
have taken steps to ensure the security and reliability of our online sales platform.
We believe that this comprehensive approach to distribution will allow us to better
serve our customers and meet their needs in a convenient and accessible manner.

If you have any issues or questions about the product, you can contact our customer
service via the hotline at 0853045558 or email kindglow.cosmetic@gmail.com, and
at our main office in urgent matters, We are always ready to assist you.