RAFI PEER THEATRE WORKSHOP

STRATEGIC PLAN, 2005-2007

 1. RAFI PEER THEATRE WORKSHOP OBJECTIVES, 2005-2007
Objectives
Goals
1. Increased tolerance,
appreciation of diversity,
aesthetic sense
2. Cultural tourism developed
3. Improved image of
Pakistan nationally and
internationally
4. Revival of Pakistani
cinema
Purposes
1. Revival and promotion of
traditional art forms and
performers
2. Increased understanding
and appreciation of
performing arts
3. Increased awareness of
socio-economic and
political issues
4. Increased bonding
between performers and
peoples of the world
Outputs
Output 1: Art and Craft
Village
Output 2: Museum and
Institute of Puppetry
Output 3: Celebration of 100
years of Norway (2005)
Verifiable Indicators
1.1 Increase in audiences watching performing arts of diverse
cultures
2.1 Increase in foreign tourists attending Pakistani cultural events
2.2 Increased economic benefits due to cultural activities, tourism
3.1 Improved media reporting of Pakistan internationally
4.1 Pakistani films get international awards
4.2 Films for children made in Pakistan
4.3 ex-patriate Pakistani children reinforce their ethnic identity
through children cinema
1.1 60 actors, 30 set designers, 50 stage managers, 20 musicians,
40 lighting technicians, 30 event managers trained in APTW
employed in theatre groups/art councils/nautanki
1.2 100 trained Master Puppeteers earn livelihood and give
regular issue-based performances with 100 assistant puppeteers
1.3 300 local performers participate in RPTW Nautanki
1.4 300 Sufi singers perform outside Pakistan for the first time
1.5 Dormant Arts Councils in 6 cities regularly conduct performing
art activities
2.1 20% annual increase in attendance in festivals 2005-2007
2.2 3000 persons attend festivals more than once 2005-2007
2.3 Persons attending RPTW sufi nights score 25% higher on a
test of understanding of sufiana kalam compared to non-attenders
3.1 Persons attending RPTW programs score 25% higher on a
test of awareness of issues compared to non-attenders
4.1 Indian and Pakistani performers perform together in World
Festival facing international audience/performers
1.1 100-acre Art and Craft Village located within 30 minutes of Al-
Hamra Cultural Complex established by 2006
1.2 Art & handicraft sale, eateries & festival organised by 2007
2.1 400,000 pupils visit museum and watch live performance
2.2 12 resident foreign puppeteers conduct workshops
2.3 200 pupils learn basics of puppetry
3.1 200 persons (teachers, NGO staff) learn to communicate
through puppetry by attending 1-week workshops of Norwegian
puppeteer
3.2 100 children learn to use simple forms and animate story using
puppets by attending Pakistani puppeteer workshops in Oslo
3.3 1600 people attend collaborative performance in Lahore and
Oslo conducted by Pakistani and Norwegian puppeteers
3.4 Book on Pakistani puppetry narrated by Pakistani and written
by Norwegian author published in Pakistan
3.5 Exhibition of Norwegian puppets in Pakistan
Output 4: Acquisition and
Activation of Al-Hamra
Cultural Complex
Output 5: Nautanki (mobile
theatre)
Output 6: Films for Children
Output 7: TV Programming &
Documentaries
Output 8: Lahore-Amritsar
Festival
4.1 Building refurbished April 2005
4.2 Daily 200 people use Food Court 2005-2007
4.3 100,000 attend Arts and Crafts Fairs 2005-2007
4.4 200 children watch weekly puppet shows 2005-2007
4.5 1500 attend weekly sufi nights 2005-2007
4.6 150,000 attend Youth festival, April 2005, 2006, 2007
4.7 20% annual increase in attendance in WPAF festival,
November 2005, 2006, 2007
4.8 Attendance in festivals (2005-2007): Sufi (100,000), Folk
(40,000), Gypsy (50,000), Classical (40,000), Qawwali (70,000)
4.7 2000 average daily attend theatre productions and musical
plays 2005-2007
4.8 60 actors, 30 set designers, 50 stage managers, 20 musicians,
40 lighting technicians, 30 event managers develop skills in Acting
& Production Training Workshop (APTW) by 2006
5.1 Two million people in all Punjab districts see issue-based and
entertaining theatre
6.1 Two million Pakistani students see “Aik Kahani, Rangon ki
Zubani” in 2005 and 2006
6.2 A second film for children produced in 2007
7.1 Fun Time (approx. 100 episodes) aired from 2005 to 2006
7.2 Festival archives aired 2005 to 2007
7.3 Classic Drama Hour (Rafi Peer plays and other classics) aired
2005 to 2007
7.4 Documentaries (Dance, Sufi traditions and philosophy of sub-
continent) aired 2005 to 2007
7.5 Changing People’s Lives produced and aired by 2006
4.1 350 Pakistani performers participate in 3 festivals at 18
locations with 350,000 audience of Indian Punjab in October 2005,
2006 and 2007
 2. RAFI PEER THEATRE WORKSHOP: PRINCIPLES AND STRATEGIES

RPTW operates on the basis of certain principles and uses diverse strategies to achieve its
objectives.

1. HUMAN RESOURCE DEVELOPMENT

 Egalitarian approach within organisation
 Strong belief in human potential and capacity, continuously develop human resources,
particularly from the lower classes
 Strong focus on practical, on the job training, apprenticeship
 Involve/develop local performers, e.g. local actors/musicians in nautanki
 Use students but provide honorarium (not volunteers)

2. DEVELOP AESTHETICS AND SOCIAL CONSCIOUSNESS

 Focus on critical socio-economic and political issues
 Provide healthy entertainment
 Give quality performances – issue-based and entertaining (mainstreaming social awareness,
social change process)
 Foster mingling and exchange of various socio-economic, cultural, religious and ethnic
groups/classes and genders
 Encourage hard work, working with one’s hands
 Reduce frustration, provide outlet, channelise energies, move people from degeneration and
extremism to healthy cultural activities

3. MASS IMPACT
 Focus on mainstream, large audiences
 Use multiple methods (festivals, melas, funfair, circus, workshops, on-going events, mobile
shows), mediums (theatre, film, puppetry, music, dance, television, art ) and locations
(cultural complex, arts council, museum, open air theatre, cinema, schools, petrol pumps) to
reach diverse audiences (elite, middle classes, masses in cities, towns and villages).
 Combine issue-based and aesthetically healthy art with entertaining mass appeal.
 Low-cost tickets for shows

4. MEETING TARGETS, COMMITMENTS

 Strong belief in ability to achieve objectives, not dependent on external factors alone
 Multiple/optimal use of resources (space, time, human, equipment), re-cycle materials
 Invest company and personal resources (space, time, human, equipment) to make up for
shortfalls

5. SYNERGIZING
 Link and reinforce different components of work with each other, e.g.:
 Use international theatre resource persons for multi-purpose
 APTW trainees participate in RPTW activities in ACC, graduates do nautanki
 Involve trainees in Museum puppetry activities
 3. RAFI PEER THEATRE WORKSHOP WORKPLAN, 2005-2007

Outputs/Activities 2005 2006 2007

1 2 3 4 5 6 7 8 9 10 11 12
Output 1: Art and Craft Village
1.1 Locate suitable government land
1.2 Prepare blueprint design & implementation plan
1.3 Approach government for land and funds
1.4 Sign agreement with govt., acquire land
1.5 Approach donors/MNCs for funds/sponsorship
1.6 Prepare working architectural plans
1.7 Get permission from govt. agencies
1.8 Land development and plantation
1.9 Construction
1.10 Advertise village
1.11 Start activities (art & craft shop, eateries, festival)
Output 2: Museum and Institute of Puppetry
2.1 Museum of Puppetry
2.1.1 Identify and organise residencies
2.1.2 Marketing in schools
2.1.3 Conduct student visits & shows
2.1.4 Arrange summer school workshops
2.2 Institute of Puppetry
2.2.1 Prepare curriculum and schedule
2.2.2 Identify foreign faculty Batch 1
2.2.3 Identify and approach donors, get funding
2.2.4 Advertise programme to NGOs
2.2.5 Identify students Batch 1
2.2.6 Run Batch 1 course
2.2.7 Review Batch 1 course
2.2.8 Identify foreign faculty Batch 2
2.2.9 Advertise programme to NGOs
2.2.10 Identify students Batch 2
2.2.11 Run Batch 2 course
Note: The schedule of certain activities would partly depend on timely availability of funds, land and sponsors.
Outputs/Activities 2005 2006 2007
1 2 3 4 5 6 7 8 9 10 11 12
Output 3: Celebration of 100 years of Norway
3.1 Identify Norwegian writer and artist, puppet
collection, Pakistani narrator
3.2 Organise joint meeting, prepare schedule, budget 3
3.3 Norwegian residency
3.5 Organise workshop/performance in Norway
3.6 Norwegian researcher conducts research in
Pakistan, writes narrative
3.7 RPTW approval, design manuscript, give publisher
3.8 Print book
3.9 Book launched

Output 4: Acquisition and Activation of Al-Hamra

Cultural Complex
4.1 Run Al-Hamra Complex
4.1.1 Prepare & present proposal to ACC management
4.1.2 Sign MoU, take over complex
4.1.3 Refurbish building
4.1.4 Organise Youth Festival
4.1.5 Run weekly puppet shows
4.1.6 Run weekly sufi nights
4.1.7 Organise festivals
4.1.8 Run theatrical productions
4.1.9 Run musical plays
4.2 Acting & Production Training Workshop
4.2.1 Design curriculum
4.2.2 Advertise APTW
4.2.3 Identify, get foreign resource persons
4.2.4 Identify trainees Batch 1
4.2.5 Conduct training Batch 1
4.2.6 Batch 1 joins RPTW mobile theatre (nautanki)
4.2.7 Advertise, identify resource persons, trainees
4.2.7 Conduct training Batch 2
4.2.8 Batch 2 joins commercial theatre, runs theatre in 2
Arts Councils (Okara, Multan)
Outputs/Activities 2005 2006 2007
1 2 3 4 5 6 7 8 9 10 11 12
Output 5: Nautanki (mobile theatre)
5.1 Present proposal, obtain funds
5.2 Prepare phase-wise plan Nautanki-1
5.3 Advertise, pre-sell Nautanki-1
5.4 Run performances Nautanki-1
5.5 Advertise, pre-sell Nautanki-2 prepared in APTW
5.6 Run performances Nautanki-2
5.7 Advertise, pre-sell Nautanki-3 prepared in APTW
5.8 Run performances Nautanki-3
Output 6: Film for Children
6.1 Approach MNCs, foreign sponsors, donors
6.2 Sign MoU
6.3 Write screenplay
6.4 Write musical score
6.5 Casting, technical crew
6.7 Shoot film
6.8 Post-production
6.9 Marketing in schools, cinemas (Pak, abroad)
6.10 Release in schools, cinemas (Pak, abroad)
6.11 Review performance, decide on 2nd children film
6.12 Start preparations for 2nd children film
Output 7: TV Programming & Documentaries
7.1 Contact TV channels, sponsors
7.2 Sign contracts
7.3 Air documentaries
7.4 Prepare new documentaries
7.5 Contact TV channels, sponsors, sign contracts
7.6 Air documentaries
Output 8: Lahore-Amritsar Festival
8.1 Planning meeting Amritsar
8.2 Develop proposal
8.3 Decide dates and venue
8.4 Identify and reserve artists
8.5 Rehearse plays
8.6 Performance in East Punjab cities (4, 6, 8 cities)
 4. RAFI PEER THEATRE WORKSHOP BUDGET SUMMARY (Pak Rupees)

2005 2006 2007 Total

Output 1: Art and Rs. 61,400,000 Rs. 76,150,000 Rs. 66,000,000 Rs. 203,550,000
Crafts Village
Output 2: Museum Rs. 12,000,000 Rs. 12,000,000 Rs. 12,000,000 Rs. 36,000,000
& Institute of
Puppetry
Output 3: Celebration Rs. 1,630,000 Rs. 1,630,000
100 years Norway
Output 4: Activation Rs. 10,250,000 Rs. 43,520,000 Rs. 45,020,000 Rs. 98,790,000
of Al-Hamra Complex
Output 5: Nautanki Rs. 24,000,000 Rs. 24,000,000 Rs. 24,000,000 Rs. 72,000,000
(Mobile Theatre)
Output 6: Films for Rs. 4,250,000 Rs.6,800,000 Rs. 5,950,000 Rs. 17,000,000
Children
Output 7: TV Rs. 20,000,000 Rs. 20,000,000 Rs. 20,000,000 Rs. 60,000,000
Programming &
Documentaries
Output 8: World Rs. 20,000,000 Rs. 20,000,000 Rs. 20,000,000 Rs. 60,000,000
Performing Arts
Festival, Bombay
& Delhi
Output 8: Lahore- Rs. 5,000,000 Rs. 5,000,000 Rs. 5,000,000 Rs. 15,000,000
Amritsar Festival
Total Rs. 138,530,000 Rs. 187,470,000 Rs. 177,970,000 Rs. 503,970,000

BUDGET DETAILS

Output 1: Arts and Crafts Village

1. Land 100 acres @Rs. 500,000 per acre 50,000,000

2. Landscaping /development of land 20,000,000
3. Festival Pavilion 12 Theatre/Office Spaces/Receptions, 4,250,000
Toilets/Restaurants/Box Offices/Design/Construction/Civil Works
4. Infrastructures Festival Pavilion Sound/Light/Cabling 25,500,000
Dimmers/Mikes/Multicore/Cables/Seating
5. Exhibition area for Folk arts & Crafts 200 Stalls 20 x 20 x 12 feet 3,500,000
6. Living space for performing artists 100 Rooms 40,000,000
7. Performing arts academy class rooms etc. 3,500,000
8. Furniture, office equipment: computers, photocopying machine 20,000,000
9. Administrative costs 2 years 16,800,000
10. Performing arts academy expenses 2 years for teachers /Dean etc. 12,000,000
11. Blue print design/implementation 3,000,000
12. Advertisement of village 5,000,000
Total Rs. 203,550,000
Output 2: Museum and Institute of Puppetry

Running expenses/year 7,500,000

Development work for support project of Museum Theatre/Restaurant 3,500,000
Organizing residences 250,000
Marketing in schools 325,000
Student visits 150,000
Summer School Workshops 200,000
Curriculum and Schedule 250,000
Advertisement of programme 50,000
Total for 1 year Rs. 12,000,000
Total for 3 years Rs. 36,000,000

Output 3: Celebration of 100 Years of Norway

Pakistan Puppetry Book published 1000 x 350 350,000

Salary 2 writers (Sarwat Ali & Norwegian estimated) 250,000
01 Ticket for Norwegian writer 60,000
02 Tickets for Norwegian puppeteer & curator for the exhibition in Pakistan 120,000
Cost for setup of Exhibition in Pakistan of Norwegian Puppets 150,000
Workshop in the Museum of Puppetry 50,000
Publicity to promote these activities 150,000
Documentary on Puppetry (45 minutes) 200,000
Play development (Pakistan & Norwegian) 150,000
Contingency 150,000
Total Rs. 1,630,000

Output 4: Activation of Al-Hamra Cultural Complex

1. Development Work upgrading building wiring, podium, office spaces 10,000,000

2. Youth Festival 15 days event (2 years) 7,000,000
3. Weekly Puppet Shows total 48 (2 years) 1,440,000
4. Weekly Sufi Nights 48 Per Performances (2 years) 2,400,000
5. World Performing Festival 15 days event 200 Performances (2 years) 30,000,000
6. On going theatrical production 3 different productions (2 years) 12,000,000
7. Musical plays 2 different productions (2 years) 15,000,000
8. Acting Production works shops 3 days a week (2 years) 7,200,000
9. Foreign resource person for teachers 5 persons (2 years) 4,000,000
10. Nautanki with trainee persons (2 years) 8,000,000
11. Okara/Multan Theatre 1,500,000
12. Advertise Rafi Peer Theatre Workshop 250,000
Total Rs. 98,790,000
Output 5: Nautanki Mobile Theatre

Actors 25 for 120 show 3,000,000/

Directors 258,000/
Costumes 363,000/
Set 458,000/
Stage 283,000/
Lights for 120 show 2,133,000/
Sound for 120 show 1,933,000/
Travel staff 36 persons 1,033,000/
Travel of Equipment 633,000/
Food 36 persons 150 days 1,200,000/
Stay 36 persons 150 days 4,050,000/
Electric staff 3 persons 250,000/
Sound Staff 3 persons 300,000/
Event Crew 5 persons 500,000/
Management cost 1,606,000/
Press Ads 1,000,000/
Mobile Floats X 2 900,000/
Mobile Floats Fabricating/Design 350,000/
Diesel for Mobile Floats 370,000/
Poster 120 shows 700,000/
Pamphlets 75,000/
Banners 2,000,000/
Advertising Manager/Crew 605,000/
Total for 1 year Rs. 24,000,000/

Output 6: Films for Children

(Film Stock, Processing, & Sound for 20 Release Prints, Materials, and Services costs)

1. Laboratory costs with raw materials 9,060,000

2. Personnel
a) Production crew 1,050,000
b) Technical crew 2,135,000
c) Administration 200,000
d) Performers 1,015,000
3. Materials 1,350,000
4. Travel & Logistics 955,000
5. Equipment
a) Camera 800,000
b) Sound 435,000
Total 17,000,000
Output 7: TV Programming & Documentaries

Editing Equipment 3,500,000/-

Camera Equipment 1,750,000/-
Mikes/Mixers/Tripods 600,000/-
Trolleys/Trucks/Cranes 2,000,000/-
4 Programs 2 for children 2 for youth @ 1,787,500 for 13 parts show 7,150,000/-
5 documentaries (50 minutes) @1,000,000/documentary with complete product 5,000,000/-
Total Rs. 20,000,000

Output 8: Lahore-Amritsar Festival

Production from Pakistan to Amritsar

2 Theatre production 40 Artists, Salaries/Rehearsals costumes 1200,000/-
Direction, inclusive of Board, lodge, travel expenses
Music Arts, Sufi, Qawali, Folk, Classical, Bhangra: 5 groups of 7 Artists each 750,000/-
(total 35 Artists), inclusive of board, lodge, travel expenses
3 Top puppet groups, above expenses are inclusive of 250,000/-
Boarding & Lodging and travel expense.
Production from India to Lahore 22,00,000/
2 Theatre Productions
5 Music Groups
3 Puppet Theatre
All the above heads are inclusive of Travel/Salary/Board & Lodge
Collective Budget for Lahore/Amritsar event crew, Printing Materials, Poster, 600,000/-
Pamphlets, Banners, Sets, Stages, Back drops, Props.
Total Rs. 5,000,000