AI Taking Over Marketing

Melvin_105
That's the rumour, and it's both partially true and partially wrong. Of course, we are unsure of which of the
statements is accurate at this time. According to the AI and Digital Transformation Ninja Jaspreet Bindra, "there
will be two types of marketers in the future: savvy marketers who use AI, and those who don't" (please listen to
the Digital Gadfly podcast on businessline online). So, AI will improve the good by making them smarter, better,
more productive, and more imaginative. There are no shortcuts for lazy individuals who believe that life is just
about drinking feni and pressing green buttons, as my Goan buddy Ramos once said to me (in a different
context). While ChatGPT has gained a lot of attention recently, AI has existed for a while.

increasing the specificity of targeting, personalising the advertisement, facilitating the creation of content
advertising optimisation and automation. Chatbots, speech recognition, email automation, CRM tools, and other
technologies are included in these categories. They have all already more than proven themselves, and they are
all very much required. Thus, if you work in marketing and haven't been hiding out under a rock lately, you
probably already utilise some or all of these strategies. I'm curious to know if artificial intelligence can replace
marketing. The Oxford philosopher Nick Bostrom posed an analogous, now-classic thought experiment to
demonstrate this in 2003. Bostrom envisioned a super-intelligent robot with the seemingly innocent task of
producing paper clips in its programming. The planet finally becomes a massive paper clip factory thanks to the
robot. Listed below are a few instances of AI in marketing gone wrong.

A subfield of computer science known as artificial intelligence (AI) tries to build robots that are capable of doing
activities that traditionally require human intelligence, such as speech recognition, visual perception, decision-
making, and language understanding. It's crucial to remember, though, that AI works best when given the
appropriate information and guided by a human in the right direction. This is why I think that in the near future,
mastering the art of "prompting" will be crucial for every marketer. In AI, prompting refers to the procedure of
giving the algorithm the appropriate information and direction to make precise predictions or judgements. An AI
model that has been taught to identify photographs of cats, for instance, will perform better if it is.

Just imagine an AI machine that's been plugged into your website or CRM for a few months and has gained
millions of data points from your customers' questions and your support team's answers to them. It should be
able to substitute a support member almost completely, taking your customer care service to being active 24/7. It
will obviously still need some supervision, but it should be able to reply to all the basic questions your customers
or prospects have.

Just imagine your YouTube videos getting transcribed automatically and published on your blog as an article, or
your voice being converted into a podcast and automatically uploaded to all major podcast platforms. The
possibility of content creation will likely be close to endless once AI machines have access to our social media
accounts.

Imagine telling the machine what kind of offer we have, what the target audience is, what colours we like and
what tone of voice we want to have in our copy, and seeing our sales pages created in a few minutes. This could
be possible very soon for web designers and copywriters.

Although if this is already the case and all major social media platforms optimise their advertising based on user
interests, AI has the potential to advance this much farther. It's likely that entering interests and keywords won't
be necessary much longer; instead, the advertising platform will be responsible for matching users with the
appropriate material. Although AI can help with activities like automation and data analysis, it still needs human
involvement and strategic direction to be fully effective. In addition, if AI grows more prevalent in the workforce,
some jobs could become redundant, necessitating retraining for new positions. But, since individuals offer
distinctive abilities and views that AI cannot, subject-matter specialists will always be in need.