ASSIGNMENT COVER SHEET

Course Code : UGQB3043

Course Title : Business Communication
Course Leader : Anita Taraj Kaur
Learning Outcomes : At the end of the lesson, students should be able to

a) Make a short oral presentation on a given topic.

Total Marks : 20%

Issue Date/week : Week 1 of the semester
Submission Date : Week 6 of the semester
Plagiarism Notice :
According to UNITAR International University Academic Regulations, Section 5.10
Plagiarism:
o 5.10.1 Plagiarism is the presentation of another person’s thoughts or words as if they
were the student’s own.
o 5.10.2 Plagiarism is an offence and will be subject to disciplinary action as prescribed in
the Students Disciplinary Rules and Regulations.
o 5.10.3 All work submitted as part of the requirements for any assessment must therefore
be expressed in the student’s own words and incorporate his own ideas and judgments.
Direct quotations from the published or unpublished work of another must always be
clearly identified as such and a full reference to the source must be provided.
 Details of the Assignment

PRESENTATION ON VIDEO ADVERTISEMENT (20%)

1. Select ONE (1) company (e.g., McDonald’s, Volkswagen, Lego, etc.) that promotes its company via
video advertisement. You are only allowed to choose ONE (1) advertisement made by the chosen
company. Video advertisement is still relevant and powerful as it can be publicized from television to
internet webpage. With the current technology, video advertisements are more uniquely designed.

2. Do some research on the company chosen in order to present on the following issues:

 Briefly describe the product or the services in the advertisement.

 Explain why the video advertisement is interesting enough to catch your group’s attention.
 Discuss the values communicated through the video advertisement and how they reflect the
company’s values as well.
 Discuss about the use of appeals in the advertisement.

3. Any relevant information can be added for the presentation.

4. Prepare a 10-minute presentation slideshow (PowerPoint/Prezi etc.) for on the criteria above.

5. Your group presentation will take place during the class where the presentation slideshow will be
projected using the shared screen.

6. The chosen video advertisement must be played before the presentation starts (excluded from the 10-
minute presentation duration).
7. You can go to these websites to know more about Advertising/advertisement appeals:

a. https://www.visme.co/videos/advertising-appeal-examples/

b. https://thevisualcommunicationguy.com/business-communication/advertising-appeals-
overview/
 VIDEO ADVERTISEMENT GROUP PRESENTATION RUBRIC (20%)
Group members : _________________________________________________
Section : ___________
Criteria 4 3
Visual Appeal There are no errors in
spelling, grammar and
punctuation. Information is
clear and concise on each
slide.
Visually appealing/engaging.
Extensive knowledge of topic.
Comprehension Members showed complete
understanding of assignment.
Accurately answered all questions
posed.
Presentation Regular/constant eye contact,
Skills The audience was engaged,
and presenters held the
audience’s attention.
Appropriate speaking volume
& body language.
Content The presentation was a
concise summary of the topic
with all questions answered.
Comprehensive and complete
coverage of information.
All presenters knew the
information, participated
Preparedness/ equally, and helped each
Participation/ other as needed.
Group Dynamics Extremely prepared and
rehearsed.
   
There are some errors in
spelling, grammar and
punctuation. Too much
information on two or more
slides.
Significant visual appeal.
Most showed a good
understanding of topic.
All members able to answer
most of audience questions.
Most members spoke to
majority of audience; steady
eye contact.
The audience was engaged
by the presentation.
Majority of presenters spoke
at a suitable volume.
Some fidgeting by
member(s).
The presentation was a
good summary of the topic.
Most important information
covered; little irrelevant info.
Slight domination of one
presenter. Members helped
each other.  contributing.
Very well prepared.
 
2 1
There are many errors in
spelling, grammar and
punctuation. Too much
information was contained on
many slides.
Minimal effort made to make
slides appealing or too much
going on.
Few members showed good
understanding of some parts of
topic.
Only some members accurately
answered questions.
Members focused on only part
of audience.
Sporadic eye contact by more
than one presenter.
The audience was distracted.
Speakers could be heard by
only half of the audience.
Body language was distracting.
The presentation was
informative but several
elements went unanswered.
Much of the information
irrelevant; coverage of some of
major points.
Significant controlling by some
members with one minimally
Primarily prepared but with
some dependence on just
reading off slides.
 
Mark
There are many errors in spelling,  
grammar and punctuation. The
slides were difficult to read and too
much information had been copied
onto them.
No visual appeal.
Presenters didn’t understand topic.
Majority of questions answered by
only one member or majority of
information incorrect.
Minimal eye contact by more than  
one member focusing on small part
of audience.
The audience was not engaged.
Majority of presenters spoke too
quickly or quietly making it difficult
to understand.
Inappropriate/disinterested body
language.
The presentation was a brief look at  
the topic but many questions were
left unanswered.
Majority of information irrelevant
and significant points left out.
Unbalanced presentation or tension
resulting from over-helping.
Multiple group members not
participating.
Evident lack of
preparation/rehearsal. Dependence
on slides.
Total   /20
 ASSIGNMENT SUBMISSION SHEET

Course Code : __________________________

Course Title : __________________________
Course Leader : __________________________

Lecturer : __________________________

Title of Assignment : __________________________

Submission Date : __________________________

Student’s Affirmation :

I, ____________________________________________________ acknowledge the submission of this

assignment. I will be responsible if this assignment is found plagiarized and will bear the consequences.

Student’s Signature: Lecturer’s Signature:

__________________________ ______________________