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Samsung and nokia

rishi rathod
Summer Internship marketing at Eureka Forbes Ltd
Apr. 28, 2016 • 3 likes • 1,302 views
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success of samsung and failure of nokia
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Samsung and nokia

1. PRESENTATION : TWO BRAND SUCCESSFUL & FAILURE
Submitted by: FALGUN DAVE (1510) DHAIRYA JHALA (1520)
ABHISHEK KALBALIA (1522) NAVIN MEHTA (1531) PAYAL
PANDEY (1534) RISHI RATHOD (1548) ANAMIKA KEWALRAMANI
(1562) Submitted To: Prof DHRUV BRAHMBHATT Gujarat Law
Society’s School of Management N. R. Institute of Business
Management (PGDM Program)
2. Failure Product-Nokia Introduction- It all began for Nokia
when Fredrik Idestam built a paper mill back in 1865. He built
another factory near Nokianvirta River, Finland, the place
whose first five words gave the company its name "Nokia".
Between the years of 1865 and 1967 Nokia was recognized as
a vital industrial machine; though further expansion needed a
merger with a cable company and another merger with a
rubber firm to set up the Nokia Corporation. This was the
beginning of the move to electronics production by the
company. The mobile phone era for Nokia began in 1981 when
the first ever international mobile phone network was built
called the Nordic Mobile Telephone (NMT)
3. Brand Elements
4. Reasons Behind The Failure Apple refined smart phones
with touch screen and blackberry with email. Android
proved that so!ware matters more than hardware. Nokia
was slow respond to these trends. In India local brands like
Micromax and Xolo stole the lead on Dual-Sims and long
battery life phones. In a nutshell that’s how Nokia enjoyed a
60% market share in India ended 7-9% as per IDC Asia Pacific
Mobile Tracker in Q4 2012
5. Old Strategy Nokia is licensing the Nokia brand to other
manufacturers. In the case of the Nokia N1 tablet, the rights to
manufacture the device is with Foxconn, the company that
manufactures devices for popular companies, Including the
Apple iPhone Nokia currently cannot license its brand for
smart phones because of its agreement with Microso!. The
agreement prohibits Nokia from using the Nokia name on any
smartphone before 2016. Nokia has clearly announced its
intent to license the Nokia name for smartphones. So you will
be able to get a Nokia smartphone within a few years, but it
won't be manufactured by Nokia.
6. Relaunch Strategy Nokia CEO Rajeev Suri seems to have
finally given up on saying that his company will not return to
the smartphone market. Following one denial last year and
another in April of this year, Suri now says the company is in
fact planning on putting its name on new smartphones
starting in 2016. There is a catch, however. Nokia will use
the same strategy for its re-entry in the smartphone space as
it did for creating the N1 tablet. Namely, while the Finns will
design the devices and the company's name will be used,
Nokia won't actually be producing the handsets Since the
N1 tablet runs Android, we assume future Nokia- branded
phones will go the same route. While Microso! hasn't been
able to grab any significant smartphone market share a!er
acquiring Nokia's mobile business, maybe Nokia itself will
once again rise in that space even without any production
capacity of its own.
7. Conclusion From Technology perspective, Nokia did not
deliver as per expectations based on previous performance
From the Strategy perspective, though Nokia did eventually
come up with nice lucrative products, it lost in the race against
time due to poor strategies and sly competition. From the
organizational and people perspective, the new CEO’s attitude
and competency proved to be fatal for the company. The
entire Rubik of Organization , people and strategy failed to
deliver for Nokia.
8. Successful Product Samsung Samsung Electronics Co.,
Ltd. is a South Korean multinational electronics company
headquartered in Suwon, South Korea Samsung has long
been a major manufacturer of electronic components such as
lithium-ion batteries, semiconductors, chips, flash memory
and hard drive devices It is currently one of the world's
largest manufacturers of mobile phones and smartphones
fueled by the popularity of its Samsung Galaxy line of Devices.
The Company is also a major vendor of tablet computers,
particularly its Android-powered Samsung Galaxy Tab
collection, and is generally regarded as pioneering the
phablet market through the Samsung Galaxy Note family of
devices.
9. MARKETING MIX: PRODUCT: PRODUCTS Mobile Phones
Tablet
PC Laptops and Chrome Devices LCD and LED Televisions
Cameras Home Appliances And Accessories
10. Brand Elements
11. Branding strategy Turnaround: Cut a third of workforce,
cut debt Sold and spun o" divisions Set “firewalls” to
other Samsung Divisions New business proposition: profits
Streamlined inventories Diversification New Economy:
Exodus of engineers and managers to startups Top 4
conglomerates: $1.2B in startups (Samsung: $520M) Stakes
of up to 29.9% in 80+ startups Startups benefit from links to
global networks and financial expertise “You simply can’t
survive without adapting to the fast-changing Internet era,
and one solution is linking up with startups”
12. Reason Behind For Success Digital Vision: “A Company that
leads the digital convergence revolution” Brand power,
logistics, IP: High-margin products Create value chain that
integrates competencies of all areas Customer and market
oriented Global network by function Performance
evaluation and compensation system Digital Vision:
Innovation, meeting challenges and creativity Target debt-
to-equity ratio: 50% R&D: 7% of total revenues Overseas
partners: Joint R&D projects Technology transfer
arrangements Joint investments
13. Conclusion Samsung is a famous global company. It has
manufactured electronics goods and other concrete goods. It
is a well-known brand because of its service, excellent
employees, Innovative reliable product. A responsible
approach to business and global citizenship and globalization
with partners and customers. Samsung is taking the world in
progressive direction for new generations. So It is trying to be
the best brand in the field of electronics materials in the world
by improving its size , price quality, capacity or power of the
devices.
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Samsung and nokia

success of samsung and failure of nokia

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