Professional Documents
Culture Documents
Week 12-13
Week 12-13
EVALUATING MESSAGES
1. Simplicity
2. Specificity
3. Structure
4. Stickiness
1. SIMPLICITY
* In order to ensure that our messages have simplicity, we should
ask ourselves two questions:
– is my purpose evident?
– Is my core message clear?
2. SPECIFICITY
*Refers to our choices of language and its usage on order to ensure
language is specific we may ask ourselves:
– Is my language specific?
– is my language concrete, rather than abstract?
– am i suing words which have additional meanings and could perhaps be misconstrued?
3. STRUCTURE
*Ideas should be organized and easy to follow.
– Does my messages have a STRUCTURE?
– is there a more effective way to arrange my ideas?
4. STICKINESS
EVALUATING IMAGES
* It is important to critically evaluate images you use for research, study and presentation
images should be evaluated like any other source, such as journal articles or books, to
determine their quality, reliability and appropriateness. Visual analysis is an important step in
evaluating an image and understanding its meaning and also. there are three steps of
evaluating an image and these are:
1. Identifying Source
2. Interpret contextual information
3. Understand implications
CONTENT ANALYSIS
VISUAL ANALYSIS
IMAGE SOURCE
CONTEXTUAL INFO